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© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
27 February 2017
Transforming Service Providers
Mobile World Congress 2017
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
1
Yvette Kanouff SVP/GM Service Provider Business Unit
Woody Sessoms SVP Global Service Provider Sales
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
FORWARD-LOOKING STATEMENTS This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Forms 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2016–2021
2016 2021
4.9 Billion
5.5 Billion
More
Users
More
Connections
Faster
Speeds
More
Video
8 Billion
12 Billion
6.8 Mbps
20.4 Mbps
60% of Traffic
78% of Traffic
IP Broadband Growth Drivers IP Broadband
Growth Drivers
Mobile Momentum
Metrics
The Landscape Keeps Growing
By 2021
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
New Services Drive Need for Service Provider Innovation 5G Mobility Will Lead the Way
Ultra Reliability (Wherever + Whenever)
Ultra Capacity and Coverage
Ultra High Speed (up to 10Gbps to Cell Site)
Ultra Low Latency (1ms End to End)
Massive Device Connectivity
Broadcast
Services
Broadcast-like
Services
Sensor
Networks
Massive
Internet of Things
Average 1Gbps
per Device
Broadband Access
Everywhere
Pervasive
Video
Broadband Access
in Dense Areas
Tactile
Internet
Extreme Real-time
Communications
High-Speed
Train
Higher
User Mobility
Natural
Disaster
Lifeline
Communications
E-Health
Services
Ultra-reliable
Communications
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Subscriber retention and relationship
Personalization, Any Device, Anywhere
Accelerate Growth
Web scale breaks current cost and design models
Co-development, DevOps, Cloud Scale
Increase Speed
Bandwidth is growing; bandwidth revenue is not
Improve efficiency: Virtualization + SDN +
Automation
Improve Efficiency
SP Challenges and Business Outcome Needs
Secure Everything
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Agile + DevOps
Our Service Provider Strategy
Virtualize Simplify Automate Program
Enabling customers to achieve business outcomes faster with ruthless ease
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NGN – Next Generation Networking
Cable Access Mobility
Products Optical
Enterprise Routing
SP Routing
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Our Journeys: Helping SPs with THEIR Outcomes
Mass-scale Networking
Automation Applications B to C
Enterprise B to B
Cisco supports large-scale network needs with solutions and services that help increase speed and efficiency. Key Products: • Optical Platforms • Routing – Core, Edge,
Aggregation • DC for SP • DC for IT • XR Software and Dis-
aggregation • Optics • Cable Routing and Fiber
Deep Solutions • Network Security
Cisco helps reduce operational costs and simplify operations to generate greater profits for SPs. Key Products: • Services • NSO • NFVI, WAE, ESC, • Fusion, Tesseract, Tetration • EPNM, ROBOT
Cisco helps SPs grow revenue through new business and consumer experiences with state-of-the-art video, security and cloud applications. Key Products: • Conditional Access • Digital Rights Management • Infinite Video • Media Data Center • V2P • Mobile Solutions
SPs can leverage Cisco’s deep Enterprise expertise and offerings to expand go-to-market opportunities and grow their business. Key Products: • WebEx, Spark, TP • Meraki • SP WiFi and Small Cell • SD-WAN (VMS/APIC EM) • SP OnRamp • IoT • CoLo and Cloud Services
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Market Convergence
Cable and Media
(Content First)
Telco and Mobile SPs
(Mobile First)
Web Over-the-Top (OTT)
(Cloud First)
Converged
SP Profile
Market Transitions
SDN has morphed to
Automation
0
60
Automation must
save OpEx,
enhance velocity
Network scale and
bandwidth are
exploding
82%
IP traffic from video 3x increase in data
center traffic 177 million SVOD subs
11 billion video
devices
Source: Cisco Visual Networking Index; Cisco Global Cloud Index
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Service Providers’ Spend
Focus on density – leveraging virtualization; MSDC solutions
Low power focus, new mechanical designs
Network intelligence to lower truck rolls, zero-touch deployment
Automation, self-healing
Outside and inside – virtualization, more throughput/density, performance
Video, service creation tools, orchestration, mobility
Enterprise products, e.g. Meraki, collaboration, security, IoT
Automation, self-healing
How We Help Spend
Facilities
Power
Truck Rolls
Operations OpEx
Infrastructure: Outside and Inside
Services: B2C
Services: B2B
Customer Service
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Self-healing
Network
Se
cu
rity
Po
licy
An
aly
tics
Network Platform of the Future
Physical | Virtual | Data Center
Infrastructure
Orchestration | Automation
Network Abstraction
Consumer | Business | IoT | Video | Mobility
Cloud-based Services
Service Design | Service Assurance | Cloud Optimization
Service Creation
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Experience Cisco Innovations: Visit the Cisco Booth Demo Zone 1 – Simplify, Automate, Virtualize
• IP Transport – Ready today, and 5G-ready
• Ultra Service Platform – Cloud-ready distributed architectures
• Information Centric Networking (ICN) – 5G dynamic, secured mobility
• Automation
Demo Zone 2 – Create Video Services
• Introduction (Main Screen); Infinite Video Platform
• Monetize Mobile Video (i.e., ADC/network-aware, CPS, 5G)
• Packet Core – Policy Suite
• Secure Mobile Video; Vodafone Giga TV
• Operationalize Mobile Video
Demo Zone 3 – Create IoT Services
• Ultra Services Platform – Multi-access, Virtualized Mobile Core for IoT
• Cisco Jasper Control Center
• SP IoT Solutions – Smart Cities and Connected Assets
Demo Zone 4 – Create Business Services
• Cloud-based Branch Services (VMS, SD-WAN, 5G-ready)
• Cloud Managed Services (Meraki services and access
points, 5G-ready)
• Managed Collaboration Services (CMC, Spark + Spark
Board, Tropo, Ericsson)
• Next-Generation Enterprise Network Alliance (NGENA)
Demo Zone 5 – Protect (Security)
• Mobile Network Security
• Managed Security
• Cisco + Ericsson – NFV and Managed Security
• Cisco Umbrella for Service Providers
Cisco Booth, #3E30, Hall 3
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
How We Partner with Customers
Speed and Flexibility Cloud Based OnPrem
DevOps Move Fast with Quality
Co-
development
Customer Experience
Video Business Mobility
New Services Paving the Way
Media Gi-LAN IoT NGENA
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
• Fast-growing partner ecosystem:
• 14 members signed on to deliver global network services for businesses including: Altice, CenturyLink, DT, Neutrona, PCCW, Reliance Jio, SK Telecom
• Continued innovation in technology platform with Cisco SD-WAN, orchestration, automation, high-performance NFV, analytics and integration with business process automation – to deliver fully automated global network services
• Cisco and NGENA have signed contract; first commercially available service on track to launch in mid-2017
NGENA – Strong Momentum
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Pre-integrated and
Verified Solutions
Launched pre-tested and
certified Mobile Backhaul, IP
Core, and SP WiFi solutions.
Over 30 joint Services offers.
Market Reach
Over 300 customer engagements
and 130 wins across all regions
worldwide to date, with wins doubling
every quarter. Extended into
emerging markets, including Brazil.
Scale
Extended into Enterprise and
Public Sector segments.
Awarded over 2500 Cisco
certifications to Ericsson
engineers.
Technology
Innovation
Extended development work
into WiFi, security solutions,
and SDN / NFVI.
Cisco + Ericsson Partnership Progress
Working with Customers Around the Globe
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Cisco Enables SP B2B Service Creation
Collaboration (voice, video, contact
center), MPLS Private Networking
Managed Security Services
(Firewall, OpenDNS, CloudLock)
Global SD-WAN and WiFi
Deployments (e.g., Meraki,
Enterprise WiFi, Enterprise
Routing) for retail, restaurants, etc.
SMB Solutions
Services
SP provides connectivity and collaboration service application
Customer desire for simplicity (simplified billing, bundled offers, third-party operation)
Desire for a consistent service experience over broad geography
Strength of the Service Provider brand in the market
Why Buy from an SP?
Bundling of Enterprise service
with SP analytics and services
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Service Providers Worldwide Trust Us
Web/OTT Players
Telcos
Cable
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Cisco/Verizon Partnership
One + One = Three
Cisco Spark Cisco Collaboration Cloud Platform with business
messaging, meeting, and real-time communications
infrastructure
Collaboration UCCaaS includes the entire suite of Cisco Hosted
Collaboration Solution with WebEx, Cloud Connected
Audio, and Customer CX
Managed SD-WAN - Cisco IWAN & Meraki SD-WAN App-centric solution enables digital transformation through
a groundbreaking intelligent managed networking suite of
services
Virtual Network Services (VNS) Boost WAN performance for better business results,
and quickly deploy virtual security services for more
peace of mind
Recognized Global Security Innovator $6B R&D invested (2016) Leader in Gartner’s Six Magic Quadrants Creating new markets in Collaboration with Spark 9 Innovation Centers Manages Verizon’s global deployment of UCCaaS
Scale to support global deployments Optimized Digital Experience and Collaboration solution Force multiplier of 3000+ tech advisors instills confidence Innovation, quality and combined brands
Combined Strengths
350K+ Cisco devices managed in VZ’s NOC 2000 VES global sales, specialists & pre-sales
342K+ Private IP
connections
VZ first to launch Meraki
Cloud Controller Mgr
1M+ security events
analyzed daily
Enabled Services and Applications
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• Cisco is partnering with Reliance Jio to drive the national agenda of Digital India,
from communications to digital lifestyle by building a first-of-its-kind, future-proof,
5G-ready network
• This largest all-IP, multi-Terabit capacity network in India will deliver broadband,
mobile video, VoLTE and VoWiFi services to 18,000 cities across India
Jio and Cisco Enable a New Digital Lifestyle
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Service Providers’ Spend
Focus on density – leveraging virtualization; MSDC solutions
Low power focus, new mechanical designs
Network intelligence to lower truck rolls, zero-touch deployment
Automation, self-healing
Outside and inside – virtualization, more throughput/density, performance
Video, service creation tools, orchestration
Enterprise products, e.g. Meraki, collaboration, security, IoT
Automation, self-healing
How We Help Spend
Facilities
Power
Truck Rolls
Operations OpEx
Infrastructure: Outside and Inside
Services: B2C
Services: B2B
Customer Service
Why Cisco?
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Q&A