Mobile Wireless Evolution

8/12/2019 Mobile Wireless Evolution

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© 2010 Copyright CHR Solutions. All Rights Reserved.

Daily Dilbert




Mobile Wireless3

Where did we come from?

• 1992

• $49.99 / Month Plan – 30 Minutes/Month – Roaming Extra – Long Distance Not

Included

– Extra Minutes $0.70/min• Primary Usage

– Emergency Phone – High Priority

Conversations – Status Symbol




Mobile Wireless4

Where did we come from?

• 2004

• $39.99 / Month Plan – 400 Minutes/Month

– Digital Roaming Included

– Free Long Distance

– Extra Minutes $0.10/min

– Free Nights and Weekends – Data Plans start at $10

– Camera Options

– Limited Video

• Primary Usage

– Primary Phone – Land Line Replacement




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Today

• Unlimited Plans

– $79.99 to $100 – YouTube Video

– Full Web Access

• Primary Usage – Voice, SMS, Internet

Access, Gaming

– Total Communication

Device• There’s an App for

that




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So What’s Next

• Smartphones

– Five Operating Systems for this space

• RIM (Blackberry)

• Apple

• Windows (WM7)• Palm

• Android

– Apple, RIM, and Palm are very closely tied to

the phone hardware – WM and Android are completely independent


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So What’s Next

• A shakeup in the business model?

– This year two mainstream high-end devicesare being offered unlocked to the generalpublic

• NexusOne• Apple iPAD

– Many people are watching the adoption rateof these devices to determine if the

unsubsidized phone model can work formanufacturers as well as carriers.



Mobile Wireless8

What will the future hold?

• Customer Devices will move into two

categories – Converged Devices that will continue to try

and do all things (and maybe even voice!)

– Specialized devices that take advantage ofthe IP Nature of the 4G networks to allow newfunctionality and ease of use



Mobile Wireless9

Converged Devices

• Example – HTC Incredible

– 3.7 In WVGA AMOLED Display

– 1 GHz Snapdragon Processor

– 8 Megapixel Camera

– Optical Mouse – Android 2.1

– Multi-Band Capability

• IPhone 4G coming this summer?



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Specialized Devices

• These devices really come in two versions

– Devices designed from the ground up toperform unique functions based upon amobile wireless technology

• iPAD• Netbooks

– Existing Devices – Adding a 4G chipset addsnew functionality

• Security Cameras• ATM Machines

• Remote Monitoring Capabilities



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Broadband Access Devices

• These are designed to be highly mobile

and support high data rates – One Russian WiMAX operator reported in

March that handsets averaged about

1Gb/month while Notebooks average15Gb/Month

– These devices will support 4G and 3Gtechnologies for additional roaming capability

– These Devices may be subsidized from thecarrier or sold directly from the vendor (i.e.Dell)

• AirCards also fall into this category



Mobile Wireless12

Existing Devices with wireless capability

• Cannon and Nikon have both positioned

themselves to be able to add 4Gcapabilities directly to their cameras

• Local Services may become an additional

source of revenue and stickiness – Deer Camera

– Security Camera

– Security Monitoring Services



Mobile Wireless13

What does the future hold?

• Roaming will be an absolutely critical

part of any future deployments – Not necessarily for revenue, but

for the customer experience

• The slow movement towards unlockeddevices and more available units willcontinue

• Devices will continue to be multi-band and

multi-mode capable• Voice will continue to be a less important

service across the wireless network



Mobile Wireless14

What does the future hold?

• Continued pricing pressure to offer lower

and lower rates while usage continues toescalate

– Companies must continue to position

themselves for an ultra completiveenvironment

• Smaller Companies can leverage their

local advantage and compete against ATTand Verizon in this new world, but theymust be aggressive and decisive in theiractions


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Any Questions?

Thank you for your attention

Russ Hamilton

Director – Wireless Engineering

CHR Solutions, Inc.

806-722-7709

[email protected]

Mobile Wireless Evolution

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