Mobile Websites vs Mobile Apps

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Mobile Websites vs. Mobile Apps What works for you? Kavita Jhunjhunwala | [email protected]

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Instructed by Kavita Jhunjhunwala.

Transcript of Mobile Websites vs Mobile Apps

Page 1: Mobile Websites vs Mobile Apps

Mobile Websites vs. Mobile Apps

What works for you? Kavita Jhunjhunwala | [email protected]

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Key Points• State of the Mobile Web• 5 Reasons for Mobile Websites• Mobile Website Success Stories• Mobile Websites | Industries Benefited• Impact of Mobile Apps• 5 Reasons for Mobile Apps• Mobile Apps Success Stories• Mobile Apps | Industries Benefited

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State of the Mobile Web

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travel / restaurant searches result in purchase50%

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mobile users use mobile devices for shopping75%

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mobile searches result in purchase or visit90%

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Browsing “websites” on mobile is tough!

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Mobile website makes a lot of sense

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Reasons why your brand should opt for a Mobile Website

5

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Mobile Websites | Benefits

• Universal compatibility• Shorter go-to-market time frame • Integrate with central CMS • Excellent reach with mobile SEO• Higher conversions than web sites

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Mobile WebsiteSuccess Stories

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Marina Bay Sands

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1. Website allowed guests book rooms.

1. Site was fully optimized for smartphones.

2. Why mobile site: Universal compatibility with all types of smartphones.

Marina Bay Sands

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Singapore Post

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Website offers information on POPStation. Visitors can vote on new POPStation locations.

Why mobile site: It would be troublesome for visitors to download an app just for some information.

Singapore Post - POPStation

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Singapore Polytechnic

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Blog is optimized for latest versions of leading mobile operating systems. Google Analytics code integrated into blog.

Why mobile site: Integrating Google Analytics into the blog allowed site administrators to track unique visits.

Singapore Polytechnic - Buzz

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Industries that Benefit fromMobile Websites

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Mobile Websites | Industries Benefited

• Online retailers• Hotels and F&B• Ticketing & Events sites• Travel & Attractions

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Impact of Mobile Apps

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mobile users would scan mobile tags to get discount coupons30%

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smartphone owners use their mobile devices to shop

80%

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mobile apps developed in the last 3 years

300,000

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Reasons to use mobile apps for your brand

5

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Mobile Apps | Benefits

• Accessing device-specific features• Offline access• Seamless user experience• Long-term engagement• Steady revenue through micro-transactions

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Mobile AppsImplementation

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App allows users to instantly report fires and natural disasters.

Every message is stored in back-end database for analytics

Why mobile app: It allowed citizens to quickly ask for assistance in times of need, with a single tap.

Singapore Civil Defence Force

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App allows visitors to browse through list of available discounts and special offers.

Offers are sorted according to location of dealer.

Why mobile app: It allowed retailers to send offers to customers, when they were close to the retail stores.

NETS

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App allows service buyers and service providers to connect.

All payments handled securely through the app.

Why mobile app: LUCKiLINK uses GPS to inform buyers about local service providers, which can only be done with app.

LUCKiLINK

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Users can submit data through forms.

App specifically supports iPAD.

Why mobile app: Users needed to create forms and submit data on the move, and could only do so comfortably on an iPad native app.

Fuji Xerox

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Mobile Apps | Industries Benefited

• High engagement brands • B2B enterprises• Online reservation agencies• Gaming

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