Mobile Websites vs. Mobile Apps

What works for you?

Kavita Jhunjhunwala | kavita@webspiders.com

Include event logo on the right hand top corner

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Key Points

State of the Mobile Web5 Reasons for Mobile WebsitesMobile Website Success StoriesMobile Websites | Industries BenefitedImpact of Mobile Apps5 Reasons for Mobile AppsMobile Apps Success StoriesMobile Apps | Industries Benefited

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State of the Mobile Web

travel / restaurant searches result in purchase

50%

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mobile users use mobile devices forshopping

75%

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mobile searches result in purchase or visit

90%

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Browsing websites on

mobile is tough!

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Mobile website makes a

lot of sense

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Reasons for

Mobile Websites

5

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Mobile Websites | Benefits

Universal compatibilityQuick to developInstant updatesExcellent reach with mobile SEOFast access for visitors

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Mobile Website

Success Stories

Marina Bay Sands

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Website allowed guests book rooms.Site was fully optimized for smartphones.Why mobile site: Universal compatibility with all types of smartphones.

Marina Bay Sands

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Singapore Post

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Website offers information on POPStation.

Visitors can vote on new POPStation locations.

Why mobile site: It would be troublesome for visitors to download an app just for some information.

Singapore Post - POPStation

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Singapore Polytechnic

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Blog is optimized for latest versions of leading mobile operating systems.

Google Analytics code integrated into blog.

Why mobile site: Integrating Google Analytics into the blog allowed site administrators to track unique visits.

Singapore Polytechnic - Buzz

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Industries that Benefit from

Mobile Websites

Mobile Websites | Industries Benefited

Online retailersHotels/RestaurantsGyms/Fitness Centres

Impact of Mobile Apps

mobile users would scan mobile tags to get discount coupons

30%

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smartphone owners use their mobile devices to shop

80%

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mobile apps developed in the last 3 years

300,000

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Reasons for

Mobile Apps

5

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Mobile Apps | Benefits

Accessing device-specific featuresOffline accessSmooth performanceLong-term user engagementSteady revenue through micro-transactions

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Mobile Apps

Success Stories

App allows users to instantly report fires and natural disasters.

Every message is stored in back-end database.

Why mobile app: It allowed citizens to quickly ask for assistance in times of need, with a single tap.

Singapore Civil Defence Force

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App allows visitors to browse through list of available discounts and special offers.

Offers are sorted according to location of dealer.

Why mobile app: It allowed retailers to send offers to customers, when they were close to the retail stores.

Nets

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App allows service buyers and service providers to connect.

All payments handled securely through the app.

Why mobile app: LUCKiLINK uses GPS to inform buyers about local service providers, which can only be done with app.

LUCKiLINK

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Users can submit data through forms.

App specifically supports iPAD.

Why mobile app: Users needed to create forms and submit data on the move, and could only do so comfortably on an iPad native app.

Fuji Xerox

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Mobile Apps | Industries Benefited

B2B enterprisesOnline booking agenciesGame developers

Let s Recap

Mobile Websites vs. Mobile Apps

Support all platformsDevelop quicklyUpdate instantlyGain SEO benefitsMonetize with bannersUse device-specific featuresOffline accessSmooth performanceBetter graphicsMonetize with micro-transactions

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