Mobile website vs mobile app 240413

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    17-Jul-2015
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  • Mobile Websites vs. Mobile Apps

    What works for you?

    Kavita Jhunjhunwala | [email protected]

    Include event logo on the right hand top corner

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  • Key Points

    State of the Mobile Web5 Reasons for Mobile WebsitesMobile Website Success StoriesMobile Websites | Industries BenefitedImpact of Mobile Apps5 Reasons for Mobile AppsMobile Apps Success StoriesMobile Apps | Industries Benefited

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  • State of the Mobile Web

  • travel / restaurant searches result in purchase

    50%

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  • mobile users use mobile devices forshopping

    75%

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  • mobile searches result in purchase or visit

    90%

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  • Browsing websites on

    mobile is tough!

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  • Mobile website makes a

    lot of sense

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  • Reasons for

    Mobile Websites

    5

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  • Mobile Websites | Benefits

    Universal compatibilityQuick to developInstant updatesExcellent reach with mobile SEOFast access for visitors

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  • Mobile Website

    Success Stories

  • Marina Bay Sands

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  • Website allowed guests book rooms.Site was fully optimized for smartphones.Why mobile site: Universal compatibility with all types of smartphones.

    Marina Bay Sands

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  • Singapore Post

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  • Website offers information on POPStation.

    Visitors can vote on new POPStation locations.

    Why mobile site: It would be troublesome for visitors to download an app just for some information.

    Singapore Post - POPStation

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  • Singapore Polytechnic

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  • Blog is optimized for latest versions of leading mobile operating systems.

    Google Analytics code integrated into blog.

    Why mobile site: Integrating Google Analytics into the blog allowed site administrators to track unique visits.

    Singapore Polytechnic - Buzz

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  • Industries that Benefit from

    Mobile Websites

  • Mobile Websites | Industries Benefited

    Online retailersHotels/RestaurantsGyms/Fitness Centres
  • Impact of Mobile Apps

  • mobile users would scan mobile tags to get discount coupons

    30%

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  • smartphone owners use their mobile devices to shop

    80%

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  • mobile apps developed in the last 3 years

    300,000

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  • Reasons for

    Mobile Apps

    5

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  • Mobile Apps | Benefits

    Accessing device-specific featuresOffline accessSmooth performanceLong-term user engagementSteady revenue through micro-transactions

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  • Mobile Apps

    Success Stories

  • App allows users to instantly report fires and natural disasters.

    Every message is stored in back-end database.

    Why mobile app: It allowed citizens to quickly ask for assistance in times of need, with a single tap.

    Singapore Civil Defence Force

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  • App allows visitors to browse through list of available discounts and special offers.

    Offers are sorted according to location of dealer.

    Why mobile app: It allowed retailers to send offers to customers, when they were close to the retail stores.

    Nets

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  • App allows service buyers and service providers to connect.

    All payments handled securely through the app.

    Why mobile app: LUCKiLINK uses GPS to inform buyers about local service providers, which can only be done with app.

    LUCKiLINK

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  • Users can submit data through forms.

    App specifically supports iPAD.

    Why mobile app: Users needed to create forms and submit data on the move, and could only do so comfortably on an iPad native app.

    Fuji Xerox

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  • Mobile Apps | Industries Benefited

    B2B enterprisesOnline booking agenciesGame developers
  • Let s Recap

    Mobile Websites vs. Mobile Apps

    Support all platformsDevelop quicklyUpdate instantlyGain SEO benefitsMonetize with bannersUse device-specific featuresOffline accessSmooth performanceBetter graphicsMonetize with micro-transactions

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