Mobile Website Enablement for a Data Integration Company
description
Transcript of Mobile Website Enablement for a Data Integration Company
![Page 1: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/1.jpg)
Mobile Website Enablement for a Data Integration Company
![Page 2: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/2.jpg)
A Few Facts About
The Mobile Internet
![Page 3: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/3.jpg)
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
![Page 4: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/4.jpg)
![Page 5: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/5.jpg)
![Page 6: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/6.jpg)
![Page 7: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/7.jpg)
![Page 8: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/8.jpg)
Sour
ce: N
ielse
n
![Page 9: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/9.jpg)
Mobile Website Challenges
![Page 10: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/10.jpg)
Size matters
![Page 11: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/11.jpg)
Text Expansion
Text expands when localized
![Page 12: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/12.jpg)
Be Careful With Icons
![Page 13: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/13.jpg)
This Couldn’t Possibly Have a Negative Meaning Icons
Perceived Existing
InterpretationUnexpected
Answer
None Cyclone, hypnotism, voodoo, mental
problems, dizziness, danger
None Danger, cyclones,Bad storms / omens
None
PlannedUse
Calories
Calories
SugarFemale genitalia / fertility symbol, gambling, road
hazard
![Page 14: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/14.jpg)
Intended Interpretation
UnexpectedAnswer
Iron Heavy
Calcium Dog Food
Graphics So Obvious There Couldn’t Possibly Be an Issue
![Page 15: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/15.jpg)
Where am I Going?
How Do I Get There?
![Page 16: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/16.jpg)
“Before anything else, preparation is the key to success.” -- Alexander Graham Bell
![Page 17: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/17.jpg)
Creating Mobile Stylesheets
![Page 18: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/18.jpg)
Things to Change in a Mobile Stylesheet
• Reduce multi-column layouts to single columns
• Reduce margins and padding
• Reduce bandwidth
• Use plain text for buttons or navigation
![Page 19: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/19.jpg)
19
Increase
Font Size
![Page 20: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/20.jpg)
Clickable Phone Numbers
![Page 21: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/21.jpg)
Special Input Types
![Page 22: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/22.jpg)
French and German Keyboards
![Page 23: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/23.jpg)
Testing
• Cross-Browser / Cross-Platform
• Use emulators or devices
• Save your Test Scripts!
![Page 24: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/24.jpg)
Mobile Testing
![Page 25: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/25.jpg)
Mobile Testing cont’d
![Page 26: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/26.jpg)
Mobile Testing cont’d
Date/Time Format
Graphics
Size
Text
Icons
Buttons
![Page 27: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/27.jpg)
Mobile Testing cont’d
Buttons?Email Function?
MobileHyperlinks?
BrowserDisplay?
Graphics?
Menu Items?Truncations?
PreferredEmailClient?
![Page 28: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/28.jpg)
Internationalize
![Page 29: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/29.jpg)
Considerations for Mobile Localization
![Page 30: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/30.jpg)
Challenges to Localizing Ads for Mobile
![Page 31: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/31.jpg)
Challenges to Localizing Ads for Mobile cont’d
![Page 32: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/32.jpg)
Challenges to Localizing Ads for Mobile cont’d
![Page 33: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/33.jpg)
Challenges to Localizing Ads for Mobile cont’d
![Page 34: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/34.jpg)
Online Mobile Marketing Campaigns
![Page 35: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/35.jpg)
Online Mobile Marketing Campaigns cont’d
![Page 36: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/36.jpg)
Online Mobile Marketing Campaigns cont’d
![Page 37: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/37.jpg)
Online Mobile Marketing Campaigns cont’d
http://www.youtube.com/watch?v=Ut2g1ipZkcY&feature=plcp
![Page 38: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/38.jpg)
Online Mobile Marketing Campaigns cont’d
![Page 39: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/39.jpg)
Online Mobile Marketing Campaigns cont’d
![Page 40: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/40.jpg)
Online Mobile Marketing Campaigns cont’d
LinkedIn announced in February 2012 that they will be launching mobile adshttp://techcrunch.com/2012/02/09/linkedin-will-introduce-ads-to-mobile-apps/
Facebook to launch mobile adshttp://www.huffingtonpost.com/2012/02/05/facebook-mobile-ads_n_1256267.html
![Page 41: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/41.jpg)
Online Mobile Marketing Campaigns cont’d
![Page 42: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/42.jpg)
Online Programs to Support Mobile
![Page 43: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/43.jpg)
Online Programs to Support Mobile cont’d
![Page 44: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/44.jpg)
Online Programs to Support Mobile cont’d
![Page 45: Mobile Website Enablement for a Data Integration Company](https://reader035.fdocuments.us/reader035/viewer/2022062410/568165c5550346895dd8d317/html5/thumbnails/45.jpg)
Thank you!
Yves [email protected] +1.720.259.8437
Roni [email protected] +1.650.385.5107
Any Questions?