Mobile and Desktop Browser Usage 1

Mobile and Desktop Browser Usage 2

Mobile | Desktop Usage StatisticsPrepared June 2014

Mobile and Desktop Browser Usage 3

Mobile vs Desktop Browsing Statistics:

Through research and analysis, we have been able to formulate that:

- Mobile internet usage have surpassed Desktop internet usage around 2014 (per Morgan Stanley – slide 6)

- Mobile and tablet are used primary during user’s personal time, while desktop PC dominates the work hours (per ComScore – slide 4 and Forbes.com – slide 7)

- Mobile growth rates (year over year growth) are steadily on the rise (per ComScore – slide 8)

- Power users (multiple times per day) use mobile over desktop, whereas occasional users use desktop (per

Google Mobile Stats, in-house analysis – slide 5)

Mobile and Desktop Browser Usage 4Chaffey, D. (2013, March 25). New free worldwide digital media statistics reports starting with UK, US and Europe. Smart Insights. Retrieved from http://www.smartinsights.com/marketplace-analysis/customer-analysis/new-free-worldwide-digital-media-statistics-reports-starting-with-uk-us-and-europe/

Mobile and Desktop Browser Usage 5

Frequency of net use, cross device:Mobile | Desktop Browsing

Custom data analysis by Climax Media; Data values retrieved from: http://think.withgoogle.com/mobileplanet/en

Daily (net) Multiple times per

day

Once a day

Weekly (net)

Few times a week

Once a week

Monthly (net)

Few times a month

Once per month

Less than once a month

Never0

10

20

30

40

50

60

70

80

90

2013 - Smartphone

2013 - Web Only

Mobile and Desktop Browser Usage 6Helm, T. (2014, April 30). Mobile Users Will Exceed Desktop Users by 2014. Universal Mind. Retrieved from http://blog.universalmind.com/mobile-users-will-exceed-desktop-users-by-2014/

Mobile and Desktop Browser Usage 7

Forbes.com Analysis:

“Smartphone web browsing is highest in the early evening and not surprisingly is lowest when most people are sleeping but is still about 40% of peak usage. The second highest usage timeframe for smartphones is during commute hours at 90% of peak usage”. (Jones, C. Forbes.com)

Jones, C. (2013, March 29). Mobile vs. Desktop Web Browsing Activity Patterns Forbes. Retrieved from http://www.forbes.com/sites/chuckjones/2013/03/29/mobile-vs-desktop-web-browsing-activity-patterns/

Mobile and Desktop Browser Usage 8Chaffey, D. (2013, March 25). New free worldwide digital media statistics reports starting with UK, US and Europe. Smart Insights. Retrieved from http://www.smartinsights.com/marketplace-analysis/customer-analysis/new-free-worldwide-digital-media-statistics-reports-starting-with-uk-us-and-europe/