Mobile Video Qual - Insight...

Nate Pagel [email protected] 415 577 8971 Nate Pagel [email protected] 415 577 8971

Mobile Video Qual!Software Tool !!Nate Pagel!Founder, [email protected]!415 577 8971

Nate Pagel [email protected] 415 577 8971

Why vidlet? •  A glaring need in market research is simple, mobile, qualitative research – with

quick yet powerful results.

•  Your customers and respondents have smartphones that take amazing, high quality video.

•  vidlet’s solution is so easy and powerful that anyone can use vidlet to do casual market research anywhere and anytime.

•  vidlet enables companies to see customers in their environment, expressing their viewpoints on any product or experience via mobile video in just a few hours.


Who is vidlet?

Patricia Roller Nate Pagel

frog design / Former Co-CEO (23 years)

Founding member of 7 startups

Advisors from Nielsen, Ipsos, frog

Doreen Lorenzo

Quirky / Former President frog design / Former President (16 years)


vidlet enables companies to see customers in their environment, expressing their viewpoints on any product or experience. vidlet makes it easy to •  create scripted questions •  capture video •  of real customers •  answering those questions •  in a matter of hours •  using any smartphone or tablet – Apple or Android.

•  And our secure portal lets stakeholders quickly create shareable playlists of the best research content for actionable insights organization-wide.

What is vidlet?


Respondents answer simple questions on the smartphone screen directly or as read aloud by a moderator. Anywhere. Anytime. •  On Location Feedback •  Shop-Alongs •  In-the-moment •  Trend Hunting •  Diary/Journaling •  Inventories (e.g., “What’s in your

purse?”) •  Process •  Simple Visual Ethnography

•  Unboxing Experience •  Difficult Spaces/Places

•  Bathrooms and household routines

•  Cars/Trains/Buses/Airports •  Offices •  Hospitals

Use Cases


The Vidlet Process: Simple.

Create Capture Consume

Set up script with data questions and video questions.

With a smartphone, conduct the interview with multiple respondents answering screen-by-screen questions.

Responses are uploaded to the Vidlet portal where they can be sorted by respondent, data or question number and easily reviewed.

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Thanks!!Any questions?!!Mobile Video Qual!Software Tool !!Nate Pagel!Founder, [email protected]!415 577 8971

Mobile Video Qual - Insight...

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