Mobile VAS
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23-Sep-2014 -
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Technology
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Transcript of Mobile VAS
Idea sharing session
04/07/23 2
!!! Voice also changes its
bearer !!!
Circuit S
witch to
Packet Switc
h, meaning TCP/IP
04/07/23 3
!!! Future of M
obile VAS lie
s on DATA !!!
04/07/23 4
04/07/23 5
Blyk◦ Service description
AD funded mobile services for the youth. Subscribed users will get AD promo through SMS/MMS and after taking part in the active promo they will be rewarded by free calling minutes or free SMS. All parties involved (Company who are paying for the AD, the subscriber and also the telco operator) will be benefited by this service.
◦ Media http://about.blyk.com/
◦ Case study There are several successful case studies in different areas like Job service,
Consumer goods, Publisher, TV etc.
04/07/23 6
In our context some area can be think off:◦ 1. Cineplex movie trailer advertisement◦ 2. Audio release◦ 3. Drama serials◦ 4. Fashion House◦ 5. Special Discount campaign◦ 6. Daily Events (Newspaper)◦ 7. Breaking news◦ 8. Location aware AD
04/07/23 7
Push2Talk (PTT/PoC)service◦ Many Nokia handset is equipped with PTT client, but all there is no PTT
gateway server. If we can establish a gateway within Bangladesh then we can play key role in this service are which will boost data usage.
GupShup (group SMS)◦ Service description
http://www.smsgupshup.com/
Online Multiparty Game service Location based transport related services
◦ Long distance transport (Bus, Cargo etc.) Tracking SMS/WEB based ticketing Backloading
◦ Private Air liners SMS/WEB based ticketing Promotion & Campaign
04/07/23 8
Bangla Mobile◦ RSS reader in bangla
There is already a client (J2ME, MIDP) that can show news and other infotainment in bangla in various handsets. Check www.opentechbd.com for details. Many other services like Stock data, Breaking news etc. can be incorporated.
Local MMS gateway◦ Currently there is no interworking for MMS
All local operators had launched MMS but interworking is not there. There is a demand of MMS internally, so if we can integrate with all the operators then they have a chance of interworking and we have a chance of capture all the data (MMS) users of these operators. It will help us build a rich subscriber base. The technology is very simple.
04/07/23 9
ITU Broadband Statisticshttp://www.itu.int/osg/spu/newslog/SearchView.aspx?
q=ITU+Broadband+Statistics
Some presentations:◦ http://www.slideshare.net/mohitgundecha/mobile-vas-in-india/
04/07/23 10
04/07/23 11
IM with Presence
Thank You
;-)