Mobile User Experience
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Transcript of Mobile User Experience
![Page 1: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/1.jpg)
Mobile User Experience@kitty_shum
![Page 2: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/2.jpg)
Mobile Market Boom
![Page 3: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/3.jpg)
Revenue: iPhone > Mac
![Page 4: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/4.jpg)
Rate of Adoption
How long did it them to reach 1 million subscribers?
9 Years
9 Months
9 Days!!!
![Page 5: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/5.jpg)
Mobile Success Stories
![Page 6: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/6.jpg)
Draw Something 10+ million active users/day, $200 million
![Page 7: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/7.jpg)
Instagram40 million user, $1Billion
![Page 8: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/8.jpg)
Do-It-Yourself
![Page 9: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/9.jpg)
Mobile User Experience
![Page 10: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/10.jpg)
Target Audience
Mobile App Users Potential Mobile App Creators
Mobile App Developers
![Page 11: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/11.jpg)
4 Misconceptions
![Page 12: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/12.jpg)
Mobile = make everything smallerMisconception #1
![Page 13: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/13.jpg)
Limited Real Estate & Power
![Page 14: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/14.jpg)
What is your purpose?
![Page 15: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/15.jpg)
Globe and Mail News
“Best News Reading Experience”
![Page 16: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/16.jpg)
Groupon
“Purchase, manage, redeem Groupons on-the-go”
![Page 17: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/17.jpg)
Don’t Crowd me!
![Page 18: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/18.jpg)
Less is More!
![Page 19: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/19.jpg)
Less content/screen = more screens
Misconception #2
![Page 20: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/20.jpg)
Mobile Session Length
![Page 21: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/21.jpg)
Just a few clicks and NO MORE
# 1 -> #2 -> #3
![Page 22: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/22.jpg)
Stand-alone apps
![Page 23: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/23.jpg)
Beautiful = UsableMisconception # 3
![Page 24: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/24.jpg)
Static mock-up is not enough!
![Page 25: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/25.jpg)
Touch Gestures
![Page 26: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/26.jpg)
Fat finger problem!
![Page 27: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/27.jpg)
Bad Touch Targets
![Page 28: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/28.jpg)
Touch Targets
![Page 29: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/29.jpg)
Ergonomics Matters!
![Page 30: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/30.jpg)
Rule of Thumb
![Page 31: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/31.jpg)
Eat your own dog food
![Page 32: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/32.jpg)
Mobile is all about smartphonesMisconception #4
![Page 33: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/33.jpg)
4 screen ecosystem
![Page 34: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/34.jpg)
Interchangeable
![Page 35: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/35.jpg)
Synchronization
![Page 36: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/36.jpg)
Device shifting
![Page 37: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/37.jpg)
Complementary
![Page 38: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/38.jpg)
More Screens in the Future
![Page 39: Mobile User Experience](https://reader033.fdocuments.us/reader033/viewer/2022061110/5452e9b7af7959ed5f8b914a/html5/thumbnails/39.jpg)
Take-away
What is your purpose?
A few clicks and no more!
Static Mock-ups is not enough!
Think beyond Smartphones