Mobile USA TODAY

Matt Jones,

Director, Mobile Products

Mobile goals = Gannett goals

Fulfill a key tenant of company vision – Consumers will choose Gannett media for their news and information needs, anytime, anywhere, in any form.

Be customer-centric and develop new audiences, retain existing audiences.

Create multiplatform sales and marketing opportunities. Generate incremental revenue through high value advertising products, inventory or subscription revenue.

Playing field – 219 million

Peeling the Onion

Activity Subscribers (1000s) Pct

Sent Text Message 70,864 37.3%

Used Photo Messaging 26,070 13.7%

Browsed News and Information 20,709 10.9%

Purchased Ringtone 19,721 10.4%

Used Personal E-Mail 15,344 8.1%

Used Mobile Instant Messenger 13,031 6.9%

Used Work E-Mail 8,917 4.7%

Purchased Wallpaper or Screensaver 6,607 3.5%

Downloaded Mobile Game 5,670 3.0%

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 31 July, 2006, n= 34,006

The next six months

Mobile Web sites

Text messaging

The next six months

Mobile Web Best-in-class, mobile adapted sites for all local properties Display advertising supported: local/ national

The next six months

Mobile Web advertising

Text MessagingSubscription alerts-TextCaster

Low cost, easy to use software platform

Traffic driver and brand builder

Multi-platform sponsorship opportunities

The next six months

Text MessagingQuery-driven via short code from core products (4INFO)

The next six months

Custom advertising and editorial programs

Jobs to be done

We know what works for National

What will work for Local?

Local Jobs?

Heavily leverage the Local Information Center: Local, local news Local sports (especially in-market pro/college beats

and preps) Local weather and traffic (especially severe) Local points of passion, photo galleries Going out - calendar “best bets,” movies, restaurants Fun – Win, Play, Vote Utilities/Tools: Viral (send to friend) and Tail (archives

and local search) Experiment – Do a little, learn a lot!

Business-side focus

Utilize existing “core” products and the LIC “digital nerve center”

Nail the technology – make it efficient and easy to use

Audience Growth Direct to consumer Partner with carriers

Develop a local/national display advertising network

Where it all begins

“…The fundamentals still apply. It all begins with

writers, reporters and editors who can recognize

and tell a good story. If you don't have those

folks on your side, it doesn’t make any difference

how good the widgets are.”

Michael RogersFuturist, New York Times

Questions?