VideoMobile to Agency

@beinspiredfilms @im9act

Video traffic will be 82% of consumer Internet traffic by 2020 – up from 68% in

2015.

Cisco

Facebook’s native video traffic reached 8 billion daily views in 2016 and

remains a priority for them

LinkedIn now has native video and is a rapidly

growing channel for video and engagement

The rise in popularity of video stories on Instagram

and Facebook has introduced a new type of

video to the mix

The real power of video is it’s ability to connect with

your audience on an emotional level.

Done well it enables you to build a relationship with your audience at scale.

An intense emotional response to an advert

leads to higher purchase intent.

Unruly

Unruly research

Move from click through and

completion rates

Emotional connection Brand favourability

Brand recall Purchase intent

Sharing is the new currency. Hugely

increases your reach. Earned reach.

Knowledge

Surprise

Exhilaration

Pride

Nostalgia

Hilarity

Shock

Amazement

Inspiration

Happiness

Sadness

Warmth

Check in with the room Who is creating regular

video content?Who is utilising storytelling

principles in your videos?

Who focuses on identifying and delivering a strong

emotion reaction?

There are still lots of orgs not using video

Of those that are, many don’t have a clear and consistent strategy across channels?

Hi, I’m Rav Chambers

Emotive storytelling for orgs making a difference

Intro Who we are What we do RAR winner

RTS shorlisted

Clients

Training fundraisers and change makers to integrate video &

storytelling into what they do

New approach to marketing is

regularly giving people access to your

best ideas.

7 - 11 - 4 Building relationships Demonstrating value Emotional connection

Building Trust Easy next step

Not about doing video It’s about integrating video

Front and centre Gala dinner Fundraising Flagship campaign video

Crowdfunding launch video High production value

Showcase videos

Social media series Topical videos

Behind the scenes videos Beneficiary voices

Lower production value

Relationships videos

Consistency Consistency Consistency

Relationship Fundraising is as important now as ever

December 12th - 1pmfacebook.com/instituteoffundraising

Integrated plan for video content and distribution linked to clear real world

objectives

Strategy

Clear compelling narrative that staff and stakeholders

can confidently and consistently tell using emotion as well as info.

Story

Confidence and capability to create content and work with

trusted partners to create content

Skills

Hi, I’m Richard Brown

Social media support for businesses, charities and schools

Charity experience

Agency vs In House

Experiences from the Acorns Hospice

Christmas Appeal videos

Agency video 2015

In House video 2016

In House video 2016Agency video 2015

Both videos significantly helped the Christmas campaigns

The ‘professional’ approach – not always easy when dealing with families and sensitive issues

The In House version gave us more flexibility but possibly lacked some of the professional direction

What I learnt from the experience

What I learnt from the experience

In House video cost less but took more of our time.

As a result it felt more ‘Acorns’.

Which would i recommend?

Depends on…

The size of the charity

The skillset of their staff

Their budget

5 biggest mistakes charities make with video and how to

overcome them

No distribution plan…

No integrated strategy

No clear call to action…

Not understanding where viewer is in the supporter

journey

Trying to get everything in…

Making the organisation

the hero of the story

Making the organisation

the hero of the story

Where do you go next?

Where do you go next?

@beinspiredfilms @im9act

Thank you!

@beinspiredfilms @im9act

Q & A