Mobile: The honeymoon is over
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Mobile: The Honeymoon is over
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Transcript of Mobile: The honeymoon is over
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Mobile: The Honeymoon is over
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What do you mean the honeymoon is over?
The evolution of mobile
2007
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YOUR NEXT DATE
Today:
YOUR SCHEDULE
YOUR FINANCES
YOUR NEXT RIDE
YOUR NEXT MEAL
Reality surpasses the hype
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?
Warm-upHow is your organization doing with mobile?
Carried Away: The State of Mobile Today
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The Tipping Point...> We spend more time surfing the web on our
phones than on PCs.
> We spend more time on our phones than watching TV.
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It’s changing how we live.> The average person checks
their phone 150 times per day.
> 6% of U.S. consumers are already mobile only, meaning no home phone and no computer.
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It’s changing how we work.> 90% of US employees used
their personal device for work purposes in 2013.
> 15% of information workers use at least three devices and work from at least three locations to do their jobs
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It’s changing how we spend.> Goldman Sachs predicts retail
mobile commerce sales will reach $626 billion in 2018, representing a staggering 47% of e-commerce sales.
> According to Pew, mobile payments could eliminate the need for consumers to carry cash and credit cards as soon as the year 2020.
In Sweden:
95% of transactions are already digital
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Wake up and smell the... phone?
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It’s a wonder we still call it a phone
Challenges for brands
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The New Reality
“ The mobile web has quickly become the primary point of entry to all of the world’s knowledge, goods and services.”
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The New Reality
“ For the first time, consumers are pushing technology change and brands are struggling to keep up.”
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The New Reality
> Weekly miracles
> Punishingly high expectations
> Unforgiving, impatient, distracted consumers
New rules of the road
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Forrester Report:
Mobile Is Not Just Another Channel
The mobile mind shift
“Not a smaller version of your PC-based web experiences.”
“Requires a whole new way of thinking about your organization and relationships.”
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Where brands come up short > Too little investment
> Investing in the wrong places
> See mobile as a channel or add-on
> Not strategic enough in outlook
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Nail the phone and you’ve nailed mobile.
> Phone is the most ubiquitous and versatile of mobile devices (7 billion and counting).
> Only 22% of tablet users employ it on the go.
> Wearables and other connected devices are getting a lot of media attention, but they tend to have niche uses and none has achieved critical mass yet.
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Think customers first; technology second.
Map the customer journey.
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Find your moments of opportunity.The most important part to getting mobile right.
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Keep it simple.
Where mobile is concerned, simplicity is a matter of survival.
> Prioritize content that’s most useful to mobile audiences.
> Look at site traffic to understand what customers do on the go.
> Apply the 80/20 rule.
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Test everything first.
It’s simply too costly to gamble and fail.
If you were starting all over again, what would you do?
?
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Mobile is the future of every business
Scott McDonaldCofounder + Managing DirectorModus | Inventing the Digital Future(212) 255-6768, [email protected]
