Mobile Technology Innovation for Improved Farming
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Transcript of Mobile Technology Innovation for Improved Farming
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Mobile Technology
Innovation for Improved Farming
HEALTH | TECHNOLOGY | SUSTAINABILITYwww.ilabsea.org
Tharum BunCommunications and Digital Media Manager
May 18, 2016
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We design and use open source technology tools to help partners enhance collaboration, share knowledge and improve information flow so partners can better deliver critical services in their communities.
our
nich
e
overview
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Increase Farmers’ Access to Improved Fragrant Rice Seeds Through the Introduction of Voice Response System (Verboice)
Challenge: how might we help increase
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May - December 2014 (extended to March 2015)
Timeline
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Challenge: how might we help increase
farmers’ ‘knowledge, attitude and practice’ toward their seed selection
and use?
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Cambodia’s connectivity landscape
~ 3 - 4 million internet users in Cambodia as of 2014,
said Cambodia’s Commerce Minister
and a Googler
at BarCamp Phnom Penh
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~ 19 million mobile phones~ 1.3 phones for each of the country’s 15 million people
source: Southeast Asia Globe Magazine,
November 2013
Mobile phone landscape: Cambodia
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Approach: Access to information through mobile phone
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Approach: the most basic & inclusive level of communication
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Approach: the most basic and inclusive level of communication
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Key Results: disseminated information
74% of farmers interviewed said they learned about the benefit of fragrant rice seeds over the phone call.
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Key Results: disseminated information about
where to get fragrant rice seeds
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Key Results: disseminated information about
radio channels and schedules that broadcast farming techniques
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Key Results
More than 3000 minutes of the voice messages were
played
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Lessons learned:
Most of the farmers told us that the voice is a little bit fast. Some time, some of them need to listen twice in order to understand.
Voice messages should be short, clear, and entertaining
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Lessons learned:
Most of the farmers are not familiar with the keypad.
Farmers use phone for answering and receiving calls.
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Interactive Voice Response: www.verboice.instedd.org
create and run applications via voice, thereby overcoming
literacy and geographical barriers
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Interactive Voice Response: www.verboice.instedd.org
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Interactive Voice Response: www.verboice.instedd.org
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