Mobile Strategy Michael Hostad and Jamie Ceman. Agenda Introductions Roles in Mobile Development App...
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Transcript of Mobile Strategy Michael Hostad and Jamie Ceman. Agenda Introductions Roles in Mobile Development App...
Mobile Strategy
Michael Hostad and Jamie Ceman
Agenda
Introductions Roles in Mobile Development App versus Web Build versus Buy Management and Maintenance Take-aways and lessons learned
Why Mobile?
By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)
Avoiding the mistakes of our past
We know now what we didn’t know then.
Mobile
Roles in Mobile Development
IT or Communications Requirements Gathering Campus involvement
Where to start?!
The basics
(news, events, safety, maps, directory)
Low hanging fruit
Buy versus Build
Perceptions of difficulty Long-term viability Market and maturity Cost versus Resources Functionality Integration
App versus Web
Define strategy and where it fits in your communication and IT plans
Is it one or the other, or both? Responsive Web
Responsive versus Mobile Web
Responsive Design: Notre Dame
Desktop
Tablet
Smartphone
Responsive versus Mobile Web
Mobile site
Resources
People Dollars Prioritization Maintenance and
Enhancements
Maintenance
Content development (What else goes in?)
UW Collaboration
UWO and UWM partnership
EduCore Appcelerator Titanium,
Open-Source Code sharing
Wrap-up
Jamie Ceman, Executive Director, Integrated Marketing Communications
UW Oshkosh – [email protected]
Michael HostadDirector, Web and Mobile Services
UW-Milwaukee, [email protected]