MOBILE STRATEGY AND DENIAL AVOIDING A

@DAVEFLETCHER

THE MECHANISM CREATES TRANSFORMATIVE DIGITAL EXPERIENCES

THAT CONNECT HUMAN BEINGS TOBRANDS, BUSINESSES AND EACH OTHER

SELECTED CLIENTS

WE ARE ENGAGED WITH CRAFTING TOMORROW’S #DIGITALEXPERIENCE

@THEMECHANISM

LEARN MORE: HTTP://THEMECHANISM.COM

HOUSE OF CARDS “A STRUCTURE OR ARGUMENT

BUILT ON A SHAKY FOUNDATION.”

YOU MUST HAVE A MOBILE-LED DIGITAL

STRATEGY

WHY?

I THINK IT’S NOW THE JOINT PROJECT OF ALL OF US TO MAKE MOBILE THE ANSWER TO PRETTY MUCH EVERYTHING. !

- ERIC SCHMIDT, GOOGLE

THE SINGLE MOST IMPORTANT TOP-LEVEL TREND IS THE SHIFT TO MOBILE. !

-MAX RAFAEL LEVCHIN

THE MOBILE WEB INITIATIVE IS IMPORTANT - INFORMATION MUST BE MADE SEAMLESSLY AVAILABLE ON ANY DEVICE. !

-SIR TIM BERNERS-LEE

MOBILE HAS FULLY INFILTRATED OUR DAY-TO-DAY LIVES

AND HABITS

THE LAST THING WE DO AT NIGHT95% OF PEOPLE USE THE PHONE FOR SOMETHING JUST BEFORE GOING TO BED

http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11

OUR SLEEPING PARTNER90% OF SMARTPHONE USERS AGE 18-29 SLEEP WITH A CELL PHONE

http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11

MIDDLE OF THE NIGHTHALF OF PEOPLE CHECK THEIR PHONES IMMEDIATELY IF THEY WAKE UP DURING THE NIGHT

http://www.huffingtonpost.com/2013/09/16/sleep-phone-tablet-bed_n_3924161.html

THE FIRST THING WE SEE IN THE MORNINGTHE AVERAGE USER REACHES FOR THEIR PHONE AT 7:31AM

http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-DAY-6-seconds-evening.html

BEFORE WE GET UPCHECK PERSONAL EMAILS AND FACEBOOK

http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-DAY-6-seconds-evening.html

WHAT WE DO DURING THE DAY

THE AVERAGE USER CHECKS THEIR PHONE 110 TIMES A DAY

http://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-DAY-6-seconds-evening.html

THAT’S THREE HOURS AND SIXTEEN MINUTES A DAY

WHAT DOES ALL OF THIS MEAN?

IF YOU RUN A BUSINESS,OR DO PUBLIC RELATIONS FOR A BUSINESS

YOU’RE ALWAYS ON

TOTAL POPULATION7 BILLION

3 BILLION INTERNET USERS40% OF WORLD POPULATION

1.75 BILLION SMARTPHONE USERS1/4 OF WORLD POPULATION

http://www.internetlivestats.com/internet-users/

Q4 2012

77% of mobile searches were done from a location (work or home).

http://searchenginewatch.com/article/2255624/77-of-Mobile-Searches-Happen-at-Home-or-Work-Study

In these same locations, a desktop PC was available.

JANUARY 2014

Mobile devices accounted for 55% of Internet usage in the United States.

http://money.cnn.com/

Desktop PC’s accounted for 45% of Internet usage in the United States.

Q1 2014Eight quarters of declining shipments.

http://www.gartner.com/newsroom/id/2793921

2015Traditional PC market (desk-based and notebook) is on pace to contract 6.7 percent in 2014 and 5.3 percent in 2015

MOBILE HAS WON

http://www.themechanism.com/voice/2014/10/03/avoiding-a-mobile-house-of-cards/

“THERE IS NO BETTER WAY TO OVERPOWER A TRICKLE OF DOUBT THAN WITH A FLOOD OF NAKED TRUTH.”

A MOBILE STRATEGY MUST TAKE INTO CONSIDERATION

THE FOLLOWING

DATA

DESIGN

DEFENSE

DATA

Five petabytes of data are generated every day by mobile phone subscribers -- the equivalent of 100 million four-drawer filing cabinets filled with paper.

http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/

THERE ARE TWO KINDS OF MOBILE STRATEGIES.

!

THE SORT OF MOBILE STRATEGY THAT MAKES YOU STRONG, OR A USELESS

MOBILE STRATEGY . THE SORT OF STRATEGY THAT’S ONLY SUFFERING.

!

I HAVE NO PATIENCE FOR USELESS STRATEGY.

AFTER ALL, WE ARE NOTHING MORE OR LESS THAN WHAT WE CHOOSE TO REVEAL.”

MOBILE PHONES ARE TRACKING DEVICES THAT REVEAL MUCH

ABOUT OUR LIVES

www.zeit.de/datenschutz/malte-spitz-data-retention

For more about The Mechanism’s Twitter Aggregator Application for Business Intelligence

contact: Dave.Fletcher@TheMechanism.com

To see this video, which showsan example of eLearning

Gamification go here:https://vimeo.com/108943780

!

use password: g4merPRSA

“This now sets the standard moving forward for quality of modules” !

“Easily the best looking and most interactive eLearning module we currently have”

For more about The Mechanism’s Immersive eLearning Applications

Contact: Dave.Fletcher@TheMechanism.com

DARK SIDES TO DATA COLLECTION

THERE ARE WAYS TO ACCESS API’S TO UTILIZE DATA FOR MARKETING AND PR

COLLECTION OF DATA THROUGH MOBILE DEVICES IS BECOMING MORE COMMONPLACE

“THE LESS YOU SAY THE MORE THEY’LL DIG.”

DESIGN

WHO IS THE AUDIENCE?

WHAT DO THEY WANT?

WHERE ARE THEY ACCESSING CONTENT?

TRADITIONAL APP

RESPONSIVE DESIGN

WEB APP

DEFENSE

BYOD (“BRING YOUR OWN DEVICE”)

BEACONS

BYOD POLICY

LOST DEVICES WITH UNSECURED DATA.

A MISSING PHONE OR TABLET RAISES THE POSSIBILITY OF AN OUTSIDER ACCESSING COMPANY TRADE SECRETS OR SENSITIVE INFORMATION ABOUT CUSTOMERS AND EMPLOYEES.

http://www.inc.com

DISTRACTED DRIVING

LAST YEAR COCA-COLA WAS HIT WITH A $21 MILLION COURT JUDGMENT AFTER A COCA-COLA TRUCK DRIVER WHO WAS TALKING ON HER CELL PHONE WHILE DRIVING STRUCK A TEXAS WOMAN.

http://www.inc.com

SOCIAL MEDIA CONTENT

IF YOUR COMPANY HAS A BYOD POLICY, RACIST COMMENTS POSTED ON TWITTER, CAN BE USED AS EVIDENCE IN A LAWSUIT THAT ALSO NAMES THE EMPLOYER AS A DEFENDANT.

http://www.inc.com

SEXUAL HARASSMENT & SEXTING

FORTY PERCENT OF ADULTS UP TO THE AGE OF 34 ADMIT TO “SEXTING."

IF THERE'S CONCRETE EVIDENCE OF SEXUAL HARASSMENT IN THE OFFICE, IT COULD BE USED AGAINST THE COMPANY.

http://www.inc.com

BEACONS

VIRGIN AIRLINES TESTS BEACONS IN HEATHROW

LONG TERM USE FOR RETAILERS

www.ibtimes.co.uk/virgin-atlantic-trials-low-energy-bluetooth-beacon-technology-london-heathrow-airport-1446871

BEACONS DON'T ACTUALLY COLLECT OR SEND ANY INFORMATION.

THEY PING OUT BLUETOOTH SIGNALS, WHICH ARE RECEIVED BY PHONES THAT HAVE DOWNLOADED AND GIVEN PERMISSION TO SPECIFIC APPS.

http://mashable.com/2014/10/06/hidden-beacon-devices-in-new-york-city-phone-booths-could-be-removed/

FEELINGS

ALMOST FOUR IN TEN USERS ADMITTED TO FEELING LOST WITHOUT THEIR DEVICE

http://www.dailymail.co.uk/

SUBJECTS WERE EXPOSED SEPARATELY TO AUDIO AND TO VIDEO OF A RINGING AND VIBRATING IPHONE

http://www.patheos.com/blogs/markdroberts/2011/10/03/you-and-your-cell-phone-is-it-addiction-or-love/

THERE WAS A FLURRY OF ACTIVATION IN THE INSULAR CORTEX OF THE BRAIN, WHICH IS ASSOCIATED WITH FEELINGS OF LOVE AND COMPASSION

“I LOVE MY PHONE I LOVE HER MORE THAN

A SHARK LOVES BLOOD.”

To watch this video, which showshow science fiction depicts wearable technology

go here:https://vimeo.com/108922052

THANK YOU! !

@DAVEFLETCHER @THEMECHANISM

CRAFTING TOMORROW’S #DIGITALEXPERIENCE

LEARN MORE: HTTP://THEMECHANISM.COM

P : 212-221-3444 E : NEWBIZ@THEMECHANISM.COM HTTP://WWW.THEMECHANISM.COM/CONTACT/