Museums and Mobile Online 2011: Sustainable Content Management
Mobile Strategies for Art Museums
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Transcript of Mobile Strategies for Art Museums
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MOBILE STRATEGIES FOR ART MUSEUMSAllegra Burnette – MoMARob Stein – IMA
DYNAMIC AND EVOLVINGMobile Strategies for Art Museums are
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MORE THAN JUST MOBILEMobile Strategies for Art Museums are
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big
CHUNKYstrategiesnot very granular yet
VALUE TO VISITORSDRIVESSTRATEGY
1. Anticipate questions2. Provide access3. Design experiences
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DIFFERENT APPROACHES SIMILAR EXPERIENCES
MoMA and IMA
DIFFERENT APPROACHES SIMILAR STRATEGIES
1. Build capacity and expertise2. Experiment with content and
user experiences3. Try to understand market forces
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MOMA’S PATH
FREE AUDIO PROGRAM
FREE AUDIO PROGRAM + VISITORS’ NEW WIFI DEVICES
CALENDAR+TOURS+ART+INFO+MORE
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“IT’S LIKE HAVING MoMA IN MY POCKET”
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IPHONE/ANDROID APPAND MOBILE WEBSITE
EXHIBITION AND COLLECTION BASED iPAD APP
DESIGNED FOR USE OUTSIDE THE GALLERIES
iPHONE APP
ANDROID APP
MOBILE SITE
AB EX iPAD APP
4 MOBILE PROJECTS IN 5 MONTHS
CONNECTED PRODUCTION
Native iPhone Shell / Native Android Shell
Mobile site = Browser based content for app
BRIDGING ONLINE, PRINTED, AND IN-GALLERY EXPERIENCES
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IMA’S PATH
SAY HELLO TO
TAP
Special Exhibition Tours
Content Management
IMA’s Mobile Website
Mobile Web and Location
WHERE WE ENDED UP…
1. Content outlives devices2. Resources are too limited
for lots of one-off productions3. But content is experienced in
different contexts
WHAT’S SPECIFIC TO MOBILE?
1. Gallery Footprint is Small2. Facilitates simultaneous use of
space by visitors with different desired experiences
WHAT’S SPECIFIC TO ART MUSEUMS?
1. White box gallery aesthetic creates opportunities for mobile interpretation
2. Mobile tour zombie effect
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THE PATH FORWARD
Curiosity
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ENCOURAGECURIOSITY
Enrich Permanent CollectionENHANCE THE
PERMANENT COLLECTION
Conversation
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CONVERSATION
NEW MODELS OF PUBLISHING
EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
AWARENESS WITHIN THE MUSEUM
QUESTIONS? WE’VE GOTQUESTIONS…
1. What are the factors that drive user satisfaction?
2. How best to finance mobile experiences?
3. How do you deal with the uncertainty of context?