Mobile strategies at ramm
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Transcript of Mobile strategies at ramm
Mobile strategies at RAMM
Rick Lawrence, digital media officer
at the Royal Albert Memorial Museum & Art Gallery, Exeter
Digital Media at RAMM
• museum founded 1861, Local authority run from 1870 • Diverse collections – ethnography, antiquities, art and
natural history• Council funded• Free admission• 2008 – 2010 Online Presence Project - museum and
collections websites, social media, staff development• 2010 – 11 Museum redevelopment and interactives,
including mobile
Aims and Objectives
• Increase access• Reach new audiences• Provide content that works for mobile users
• Look to the future
Increase Access
• Access audit 2008• Worked with Remark!• Videos describing over 30 key objects in British Sign
Language, with audio and subtitles• On iPods, YouTube and website
Reach new audiences
• Cater for increasing numbers using mobile smart phones and mobile devices
• Provide iPod Touches for those without• Ghostwriter – digital art and free phone
Provide content that works for mobile users
• Videos on iPods, website and mobile website
• Make website to support permanent displays, exhibitions and access
Look to the future
• Invest in good quality digital assets• Have mobile website as part of WCMS• Use existing content from websites and
exhibitions
What we would or wouldn’t do again!