Mobile Sport, Leisure& Information Content

Opportunities & Markets, 2006-2011

Coverage Key Benefits

. . . information you can do business withwww.juniperresearch.com

MARKET ANALYSIS &

STRATEGIC ASSESSMENT

2006-2011

� A unique source of research, analysis anddata for mobile sports, leisure &information content technologies, marketcharacteristics & forecasts.

Analysis of the emerging opportunities forvendors, operators & content providers.

Unique insights: Interviews with leadingoperators, vendors & consultants.

Benefit from fresh thinking and anintelligent market assessment from arespected thought leader.

�

�

�

�

�

�

�

Market

Market Development

Billing

Forecasts

Regulations

Mobile Sports Content:Mobile Leisure & Information Content & Services:

Total market:Cellular

market growth:

Market drivers & constraints;Value chain; Content & services; Players; Developments

Mobile sports & infotainment; Mobile content; Telecoms& Internet

Requirements & types; Security; Rules & regulations; Mobilebodies; Billing for mobile sports, leisure, information content & services

Users; Traffic; Revenues;Subscription ARPU;Users; Traffic; Revenues; ARPU; Total revenues for productand product split; Total and cumulative regional revenues;

Global subscribers, Growth of 3G

Introduction;

Third Edition

Mobile phones are now widely used to access a variety of information such as news, financial, trafficand weather updates; along with sports content services - particularly those associated with soccer -that are continuing to prove popular. Wallpapers and graphics also remain core mobile downloadsfor consumers, with community applications developing rapidly as delivery platforms move to thenext generation. This third edition analyses the evolving market opportunity for these services andprovides a suite of in-depth forecasts plus market assessment and technology comparisons, derivedfrom rigorous desk and field research.

FreeTelecoms

whitepapers. . .

FreeTelecoms

whitepapers. . .

analysis & forecasts

Mobile Sport, Leisure & Information Content

Report AnalysisTotal Cumulative Revenues from Mobile Sport, Leisure & InformationContent and Services 2006 to 2011 (%). Forecast Regional Split

Market Forecast Suite (2006-2011)

Juniper Research specialise in providing high quality analytical research

reports & consultancy services to the telecoms industry. We have

particular expertise in mobile, wireless, broadband & IP-convergence.

Juniper is independent & provides authoritative assessments of markets,

technologies & industry players. Our analysts are experienced senior

managers with proven track records in each of their specialist fields.

Each report is thoroughly researched, intelligently written & proof-read

by qualified experts prior to publication. The report offers a rich mix of

graphics, illustrations, technology roadmaps and tables.

Mobile leisure and information services - especially sports-related - are emerging as key elements in mobile entertainment marketdevelopment. This definitive third edition considers the evolving market opportunity for mobile sport and leisure content as big eventslike the FIFA World Cup provide additional on-off boosts to the take up of mobile sport and leisure services. This report concentrates onsport, leisure and information content, ranging from wallpapers and news alerts to mobile soap clips, live commentaries, videoreplays, navigation and tracking services, which are being provided to enhance customer satisfaction and generate revenues.

Author: Bruce Gibson, Research Director

report overview

our background our clients include...

AOL Associated Press BitFlash

Canon Cingular Comverse Digiquant Electronic

Arts Ericsson ESPN ETRI Excurro Financial Times

France Telecom

Intel

Korea Telecom Microcell

Microsoft Morgan Stanley Nokia

Openwave

Siemens

Mobile Synaptic

• • • Boston Consulting • Group BT

• • • Cisco • • •

• EMI • • • • •

• First Data Corporation • • Goldman Sachs •

Hutchinson • IBM • Icefyre • Infospace • • KG Partners •

• Logica CMG • Lucent Technologies • •

• • Netro • • NTL • NTT DoCoMo

• • Orange • Panasonic • Philips • Qpass • Qualcomm

• Redline Communications • Scientific Games • Seiko •

• s • TDK • Vivendi Universal • Vodafone

Comprehensive

Visual Clarity

Worldwide Coverage

Regulations

78 pages of market developments, sizingand forecasts over the next five years.

full colour forecast charts and respectivedata tables for easy reference.

Includes North America, SouthAmerica, Europe, Asia Pacific & Rest of the World.

32 pages of regulations in mobile sport &infotainment, Internet & telecoms; Plus billing and security issues.

22

Mobile Sports Content

Mobile Leisure & Information Content & Services

Total Market

Cellular Growth

Users: Traffic:Revenues:

Subscription ARPU ($).

Users:Traffic:

Revenues: ARPU ($).

Consolidated product forecasts:Regional forecasts:

Growth of the cellular market:

2.5/3G mobile users who purchase mobile sports content (m/%); Average & total no. ofmonthly sports content subscriptions (per year & m); Average Price paid per monthly subscription ($); Total revenues fromsubsciptions ($m);

2.5 & 3G mobile users who purchase mobile leisure & informationcontent and services (m/%); Average & total no. of purchases of leisure & information content & services per year (m);

Average Price paid ($); Total revenues ($m);

Total revenues for product ($m) & product split (%); Reconciliation of revenues fromedition 2 and edition 3; Total revenues ($m) and cumulative revenues (%).

Global cellular subscriber market, Growth of 3G; Regional subscribers bytechnology (North America, South America, Europe, Asia Pacific & Rest of the World).

Third Edition

www.juniperresearch.com

18%

5%

40%

33%

4%

North America

South America

Europe

Asia Pacific

Rest of World

content summary

Second Edition

Executive Summary

1. Technology

2. Cellular Market Growth

3. Mobile Sport, Fun &Information ContentMarket Development 4. Mobile Sports, Leisure &

Information MarketForecasts

5. Regulation

6. Billing

Communication technologies of 2GSMS & MMS (Working

of, Types of services, Value chain)

GPRS; EDGE; CDMA2000; UMTS;1XEV-DO; 1XEV-DV; TD-SCDMA;HSDPA; 4G (WiMAX evolution,Working of 802.16 standard)

Future of WAP; i-mode alternative;Languages, platforms & operatingsystems (Java, J2ME, BREW, Palm OS,Windows Mobile); Other relevanttechnologies (MP3, MP4, MIDI &Bluetooth, Open APIs)

Global subscribers; Growth of 3G

Subscriber forecasts by technology(m): North America, South America,Europe, Asia-Pacific & Rest of World

Mobile services: Consumer behaviour

Mobile Entertainment Forum

Drivers: Anywhere, anytimeaccessibility; Target market match;Globalisation of sport & celebrities;Growth of 3G networks & technology;Advance of mobile TV; Improvementsin content accessibility; Direct toconsumer marketing; Improvement inregulatory frameworkConstraints: User experience;Localisation and optimisation; Digital

rights constraints; Mobile TV delays;Network and handset limitations;High pricing

Wallpapers/graphics; News services;Weather information services;Advertisements on mobile; Traffic andtravel updates; Mobile comicsservices; Astrology information;Navigation servicesMobile Yellow Pages and directories;Chatting services; Communityapplications; Stock market updates;Film, TV and celebrity tie-ups; Mobilechild locate and personal trackingservices

Content providers: Fox MobileEntertainment; Walt Disney; BBCMobile; MTV

Billing models; Mobile paymentenabler - Bango

�

�

�

�

�

�

�

�

�

�

�

�

�

�

[58 pages]

[20 pages]

[14 pages]

[18 pages]

[10 pages]

[30 pages]

[18 pages]

Introduction

2G/2.5G/2.75G/3G/Beyond 3G

Mobile Technologies Compared

Other Enabling Technologies

Introduction

Growth of the Cellular Market

Regional cellular market growth

The Opportunity for MobileEntertainment

IntroductionMarket Drivers & Constraints

Value Chain of Sports, Leisure &Information Services; MobileSports Content & Services

Leisure & Information Content &Services

Players in Mobile Leisure &Information Content & Services

Development in Sports, Leisure& Information Services

Forecast MethodologyThe Total Market for MobileSport, Leisure & InformationContent & Services

Regulations in Mobile Sports &Infotainment

Mobile Content Regulations

Telecoms & Internet Regulations

Introduction

Requirements of Billing

Billing Types

Security

Billing Rules & Regulations

Mobile Bodies

Billing for Mobile Sports, Leisure& Information Content &Services

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

�

;Data services:

Aggregators, distributors, applicationservice providers and enablers:ARGO GROUP; End2End; Entriq;FoneStarz; FunMobility; Jamba/Jamster; Mobestar

Animation and 3D technology;Mobile TV; Location technology

Copyright & licences; Peer to peer filesharing and DRM; TV without frontiersdirective; Sports rights

UK operator self regulation approach;Regulating SMS; Pan-Europeanlegislation and regulation;International

Introduction; Who are the regulators?Regulatory environments; UK

Changing requirements; Revenuesharing with content providers

Accuracy; Timeliness; Security; Privacy

SMS (Models/MT reverse billing/premium rate); Stored value accounts;Enabling technologies; Post andprepaid billing; Billing/charging andpricing models

Public key infrastructure; Digitalsignatures

EU directives; UK laws; ExistingPRSMS rules & regulations

The mobile payment forum/servicesassociation; NACHA

Pages 187

Introduction; Soccer; Basketball;Baseball; Golf; Tennis; Formula 1racing; Cricket; Horse racing; Sportscontent providers; 2006 FIFA WorldCup perspectives

Operators: NTT DoCoMo; SKTelecom; Vodafone

Consolidated product forecasts: Totalrevenues for product & product split;Reconciliation of revenues fromedition 2 and edition 3Regional forecasts: Total revenuesand cumulative revenues

Mobile sports content: Users; Traffic;Revenues; Subscription ARPU

Mobile leisure & information content:Users; Traffic; Revenues; ARPU

The Market for Mobile SportsContent

The Market for Mobile Leisure &Information Content & Services

Third Edition

www.juniperresearch.com

The personal information provided by you on this form will be held on a secure database, and will not beshared with any external companies or organisations. If at any time you wish to withdraw your details fromour database, or from receiving further information concerning news items, partner news or about newJuniper Research services or products, then please email the news@juniperresearch.com with the wordsUNSUBSCRIBE in the subject line. Alternatively write to Juniper Research Limited, Century House,Priestley Rd, Basingstoke, Hampshire, England, RG24 9RA. Please advise if you require mail, email and /or telephone suppression and your details will be screened to prevent further information being sent to you.

mpshireRegistered Office: Century House, Priestley Rd, Basingstoke, Ha , England Registered in England Registered No: 4365384 VAT No: 793252903 Publication Date: 200RG24 9RA November 6

www.juniperresearch.com

Post or Fax your order to

or Order Online or by Email

Juniper Research LimitedCentury House, Priestley Rd,

Basingstoke, HampshireEngland, RG24 9RA

Standard Courier Delivery is Free

Tel : +44 (0) 1256 830002/476200Fax : +44 (0) 8707 622426

Web : www.juniperresearch.comemail : info@juniperresearch.com

Euro & US$ prices are for guidance only.The exact price will depend upon yourbank exchange rate (to the £) on the day oforder processing. Prices do not includeVAT - charged at prevailing rate in the UK.

Please tick your requirement hardcopy

* PDF*

- add trackable courier delivery 6040 70

�

Single User License

Multi User Network License (2-5 users)

Enterprise Wide License (all organisation)

- add additional hardback copy

1,490

1,990

2,990

190

£

Mobile Sport, Leisure & Information ContentOpportunities & Markets, 2006-2011 (3rd Edition)

2,830

3,780

5,680

350

2,230

2,970

4,460

280

�

*

product details

For further information, or to order online/by email visit www.juniperresearch.com, or contact info juniperresearch.com. Or write to Juniper

Research Ltd, Century House, Priestley Rd, Basingstoke, Hampshire RG24 9RA England Tel +44 1256 830002 Fax +44 8707 622426.

@

Euro and US$ prices are for guidance only. The exact price charged will depend upon your bank exchange rate (to the £) prevailing on the

day of order processing. Prices do not include VAT, which will be charged at the prevailing rate in the UK.

Standard Courier Delivery is Free

*

�

to place your order

Purchase this report & receive 30% discount on either Mobile Gambling, Mobile Music,Mobile Games, MobileAdult Content or Mobile TV.

Mobile Games

also in the series

Mobile WiMAX

Mobile Gambling Mobile TV

"3"• 3GPP • ACMA • Ad2Hand • Adamind • Airtel • Airwide Solutions • Alltel • America Movil • ANSI • Argo Group • ARIB/TTC • AT & T Wireless • Bango • Base •BBC Mobile • Bell Mobility • Bouygues • Bridge Mobile • CBS Sportsline • Cellcom • Chaoticom • China Mobile • China Unicom • Cingular • CNN Mobile •Cosmote • Deutshe Telelcom • DLA Piper • End2End • Entriq • ESPN • ETSI • FA Premier League • Far East Tone • Federal Communications Commission •FoneStarz • Fox Mobile Entertainment • France Telecom • FunMobility • Icstis • Independent Mobile Classification Body • International Content Rating Association •ITN • Jamba / Jamster • KDDI • KPN • Lusacell • Maxis • Microsoft • Mobestar • Mobilcom • Mobile Entertainment Forum • MobileLocate • Motorola • MTS Russia• MTV • MU Mobile • Nacha • National Basketball Association • Nokia • NTT DoCoMo • O2 • Ofcom • Open Mobile Alliance • Orange • Palm Source Inc •Premium TV • Qualcomm • RAC • Samsung • Sanyo • SingTel • SK Telecom • Sky Sports • Smartmoney Mobile • Sony • Sprint Nextel • Star Hub • Sun Microsytems• SurfKitchen • Telecommunications Technology Association • Telefonica Moviles • Telia Sonera • Telstra • The Khronos Group • TIM • T-mobile • Uclick Mobile •U-Turn • Verizon Wireless • VIVO • Vodacom • Vodafone • Walt Disney • Wataniya Telecom • Wind • Ydreams

Mobile Music

Mobile Youth Survey

companies included

other recent reports

Mobile Adult Content

Mobile Data SecurityConvergent ChargingWireless Telematics & M2M