Mobile solution proposal
description
Transcript of Mobile solution proposal
North America
Europe
APAC
Rest of World
0 2000 4000 6000 8000
2010
2011
2015
Million USDMobilitas
Significant projected increase in mobile advertising presents an opportunity to create new
monetization mechanisms.
Facts & Trends – Mobile Ad Revenue Projection
Stats and Facts
Mobilitas
Se-ries1
0
10
20
30
40
50
60
70
Active Users
Claimed user
Use
rs in
Mill
ions
Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Source: IAMAI
Stats and Facts
Mobilitas
About 1 in 3 business travelers have posted reviews online of places they’ve been.
Others
42% check-in thru mobile
.Mobile usage during Travel
Stats and Facts
Mobilitas
Around 60% of travelers use mobile phone for their flights/hotel related information and 70% of them use mobile phone phone for Check-in hotels and flights.
Source: Think-insights with Google
Stats and Facts
Mobilitas
46% of Leisure and 68% of business travelers watch travel-related online videos & browse pictures. Among them, 68% are thinking about a trip and out of those 70% are choosing a destination.
Source: Think-insights with Google
Experiential Goals
Mobilitas
Quick accessLocalized/ Personalized
FriendsSharing / ActivitiesRecommendations
Find-abilityWish-list
Consumer Value Design
Usability
Seamless web experienceAnytime Anywhere
Playfulness Coolness
Experience
5 Stages of Travel
Dream
Plan
BookingExperience
Share
Mobilitas Source: Think-insights with Google
Find / Explore/ Friends
Phase 2
Mobilitas
Landing Page of Oddroad, gives users choice to select the
type of destination he loves to explore.
Just swipe left and right to see the types of
places
Pictorial representation is
interesting, engaging, quick to understand
and decide what user loves. Below count
shows how many place are to explore and
Oddroad explore
Mobilitas
Easy Parameters at second level or advance search after selection of
the type of places
Result Listing of selected options.
Second level – relevant parameters only