Mobile & Social Media Futures · Networked Media The new ... Not Social Business Marketing...
Transcript of Mobile & Social Media Futures · Networked Media The new ... Not Social Business Marketing...
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Gerd LeonhardMedia Futurist
The Futures Agency
Mobile & Social Media Futures
www.mediafuturist.comwww.twitter.com/gleonhard
June 30, 2010Medienforum.NRW Cologne
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Think ‘cars’ not faster horses...
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Social Media
Source: Photobucket iPad App
Social Media
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Networked Media
The new ‘Normal’
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Mobile Devices
Computer
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Not SocialBusiness Marketing
AdvertisingContent & MediaCommunication
EducationPolitics
Social
Social Media
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A ‘Social’ Operating System
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When people’s behaviors change...!
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Today
Tomorrow
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Social Media: B2B exploding in 2010
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Brand-Fans = $$$$
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Twitter: a Broadcaster
*Brian Solis
*Brian Solis
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Twitter: a shopping window...
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Twitter: a feedback loop
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Twitter: one huge experiment
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Social Media ••• Social Search
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Social Commerce.
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The conversations are the $$$!
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The new Marketing Mantra: Following
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Marshall McLuhan 14.11. 1971
ROI 2.0: Return on Involvement
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But if you don’t give you don’t receive, either!
IFPI.org
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Your Online Presence
Your Advertising
Your Social Media
Owned, Bought & Earned Media
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Social media: magnets not locks.
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Being Social means being
Open by definition
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Reduce Control and gain Trust
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But you have to get wet if you want to swim
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“Social Oxygen”
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We are the Content
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Data is the new Oil
Image by sevensheaven.nl
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Data Oils...
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Paywithatweet.com
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Privacy: the default is no longer ‘Private’ - it’s Public
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Now...««Once upon a time ««
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Gerd LeonhardMedia Futurist
CEO, The Futures Agency
www.mediafuturist.com www.twitter.com/gleonhard
Part 2: Mobile Media Futures
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This is my job
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The mobile Internet revolution - as crucial as the printing press
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Total Convergence towards Mobile
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Broadcast Culture
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Broadband Culture
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“Large streams are all that matter”
Flattr & Kachingle
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Mobile habit changes
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But: we are still just tuning the instruments of this new digital economy!
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Mobile Disruptions...
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Natural User Interface *NUI
Wired.com iPad app
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New roles - or irrelevance
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Content becomes increasingly disembodied
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Content is now... just a click!
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Mobile flat-rates and bundles are the Future of Content
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Connect the Crowd to the Cloud!
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~30% of most advertising budgets will go towards mobile / social /
interactive during the next 3 years.
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Transactions follow Connections
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Connection «« Transaction
Source: Infinita.co.jp
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Like Farmville... connect, then transact
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Mobile / Social Media & UGC
Your Opportunity
is here
Hier ist das groesste Potential
This is where the potential is
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The CloudSocial
Location
Open Platforms
API Culture
Mobile
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twitter.com/gleonhardFacebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time