Mobile shopping bass[smallpdf.com]
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The Future of Mobile Shopping!Analyzing Trends/ Fall 2013!
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Payments
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Freedom Mobile Devices replacing Internet
FORCES
Ashley Bass // Analyzing Trends // Parsons The New School for Design
In 2010 81.3 million people worldwide using their mobile device to
make payments. By the end of 2014,490 million
Global mobile transactions predicted to be US$241 billion in 2011 growing to more than $1 Trillion by
2015. Squares mobile expected to rise
from $2 bill to $10
110 million active pay pal
accounts
Payments D A T A / 1
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Freedom 35% of US online mobile shoppers have used their
mobile phone while shopping in a store
70% of people who use a mobile phone to research
in a store end up purchasing the product in
store. 51% of those who use a mobile phone to research in a store do so in order to find a better price for the same or a similar item.
D A T A / 2
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Mobile devices replacing the
Internet
40% of the Internet time is now on Mobile Devices
Almost 2/3rds of cell phone owners go online using their
phones
79% of people use their smartphone
for mobile shopping
D A T A / 3
Trends/Themes Ashley Bass // Analyzing Trends // Parsons The New School for Design
Sharing Behaviors
Researching Behaviors Personalization
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Trend Opportunities
Customization to that I phone owner
Cuts time in half for Searches
+ Purchases
Optimize data tracking
Opens new windows for apple
technology to integrate into a
variety of platforms
By touch the I phone identifies the user by DNA
so the technology switches the data to that
particular individual
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Key Insights
The current state of mobile shopping is no different from online shopping. Here’s the opportunity for you to excel by doing what has not been done. By integrating and personalizing the user via touch DNA technology, apple technology will then collect their personal shopping & researching data behaviors via the computer and their mobile devices. This apple technology called IDENTIFY eliminates wrong suggestive shopping, and the amount of user researching. Creating a quicker accurate system that knows what that user wants instantly. Apps become non-existent.
Ashley Bass // Analyzing Trends // Parsons The New School for Design
The browsers identifies the owner by touch, changing the settings to everything customized to that
user
Already embedded
sharing options via I phone camera
Post App Integration
è
Instead of creating apps, apple I phone technology is now customized to that specific I phone owner
è è Embedded competitive shopping
technology
Actions
DNA Customized Data
Ashley Bass // Analyzing Trends // Parsons The New School for Design
Thank you