Mobile Shopper Engagement
-
Upload
artime-group -
Category
Mobile
-
view
186 -
download
0
Transcript of Mobile Shopper Engagement
76% Marketers agree that mobile is the closest you can get to consumer
68% Marketers agree that mobile is the best way to transform your business model
72% Marketers agree that mobile is the best way to build ROI
80% Of agencies are spending more on mobile in 2014
MARKETERS ARE CONVINCED ABOUT MOBILE
YOUR SMART PHONE CONSUMER
(There are more cell phones than people who own a tooth brush.)
89% Mobile websites
69% Mobile apps
67% Location-based services
66% Text messaging
60% Code/NFC scanning
Mobile-friendly tools and tactics small businesses are using.(Source: AT&T Wireless)
txt
47% Chose promotional content from retailers over privacy concerns.
70% Will check prices on the internet at retail locations.
69% Say their smartphone is a critical tool for a better shopping experience.
53% Will look for coupons on the web prior to purchase.
7BillionPeople on earth.
.1 BillionCell phones worldwide.
.2 BillionPeople own a tooth brush.5 4
Place an OFFER on your web site’s homepage
Create a CODE using a tool that links to the page
PROMOTE the offer with print marketing materials
INCLUDE the code with promotions
HOW TO IMPLEMENT MOBILE COUPONS
ENGAGEMENT STRATEGIES
MOBILE COUPONS
53.2m
or
US Customers
In 2014, 1 in 4 mobile users will redeem a mobile coupon.
Mobile Apps Social Media Mobile Video Push alerts
Mobile Audio Location targeting Mobile Coupons
HOW YOU ENGAGE THEM WHY YOU ENGAGE THEM
13% Increased spend per trip amongst mobile coupon users.
42% Annual increased spend amongst mobile coupon users.
25% Increased frequency of shopping trips per year.
10x Mobile coupons are redeemed 10x more than paper coupons.
HOW YOU ENGAGE THEM
HOW NFC WORKSNFC is a contact-less radio technology that can transmit data
between two devices within a few centimeters
of each other.
50% Proportion of all smartphones NFC enabled by 2015
1bn Number of SIM-based NFC handsets that will be sold by 2016
$50bn Value of transactions these handsets will support by 2016
$13 trillion Total value of global mobile payments predicted by 2017
300m Number of NFC smartphones, tablets and eReaders that will be sold in 2013
15bn Number of NFC tickets delivered to mobile devices worldwide by 2014
POTENTIAL IS GROWING
NFC IS A WIRELESS TECHNOLOGY THAT CAN
Replace paper tickets on transport systems
Replace vouchers and coupons
Replace credit cards to purchase goods
Replace traditional keys to hotel rooms
2011 2012 2013 2014 2015
1,557
100 6%
11%
26%
21%
16%
185290
405
545
1,718
1,854
1,9712,076
NFC & QR CODE STATS
Rehrig Pacific Company Corporate Headquarters: 4010 East 26th Street, Los Angeles, CA 90058 (800) 421-6244 (323) 262-5145 FAX: (323) 269-8506
Email: [email protected] Web: www.rehrigpacific.com
NFC USAGE
QR CODE USAGE
One study shows an expected growth on NFC usage by 38% between 2011 and 2016.In 2016, the NFC market expected to reach more than 10 billion dollars.
Only 9% of US adults used a QR code in 2012.While QR code usage is increasing, the overall percentage of smartphone users leveraging this technology has dropped.
By 2015, more than a quarter of all mobile devices will be NFC-enabled
US Adult Mobile Barcode Users and Penetration, 2011-2014
Worldwide mobile phones with integrated NFC capability
Worldwide mobile phone shipments
Percentage of phones with NFC capacity ot worldwide shipments
2011 2012 2013 2014
Adult Mobile barcode users (millions) 21.2 26.3 32.4 38.5
% change 146.9% 24.4% 23.2% 18.7%
% of adult smartphone users 25% 25% 26% 27%
% of adult mobile phone users 10.1% 12.4% 15% 17.6%
% of adult population 8.9% 11% 13.4% 15.7%