WAP and MOBI services

MicroMedia USA

Mark Cyr April 2009

WAP and MOBI services - Architecture

Architecture

Our Partners ask: Why use MicroMedia hosting service for the mobile version?. The answer is simple:

Mobile versions are not the simple pages you may know from the Internet. We have to generate a large number of versions to utilize the various handset possibilities. There is a very sophisticated system we run on our side that manages:

• handset recognition knowledge management (data formats, resolutions, memory limits, etc.)

• output optimization processes like image fitting

• the statistics and reporting module that collects knowledge about your mobile visitors

All these functions are fully covered by the MicroMedia framework which is unique worldwide. Our systems are secure and we guarantee ongoing 24/7 monitoring.

WAP and MOBI services - steps

Key steps to success

We believe in a simple cooperative process of WAP/MOBI development where both partners contribute with their piece to reach a mutual goal. The most common tasks are following:

Partner (you)                                                     MicroMedia

                                     2. sub-domain registration3. protocol for data exchange                                  6. marketing

1. service design

4. development5. testing

7. service hosting and reporting of statistics

Clear definition of the expected result and ongoing mutual communication are the keys to success.

WAP and MOBI services - Design

Service Design

We take inspiration from your website and propose a draft of the mobile version that is consistent with the online version. During the first step of development we discuss the application structure. After that we continue with the proposal of graphic design. We provide you with ongoing updates to enable you to control the development process.

WAP and MOBI services -Hosting

Sub-domain registration

Your company runs the web version of the project.MicroMedia runs the mobile version. There are two servers and we have to divide http traffic between them. All Internet browsers will continue to access your server while the mobile handsets will be redirected to our server farm. The easiest way to manage this logic is to register special sub-domain for mobile users like m.yourserver.com

MicroMedia – WAP and MOBI - protocol

Data exchange protocol

As you already know a mobile version is hosted by the MicroMedia framework which requires the data exchange between your servers and our servers. There are two possible solutions:

a) data transfer for mobile version is done manually via web formsb) data transfer for mobile version is fully automatic based on XML exchange protocol

What does XML exchange protocol mean?It is a simple document with a fixed structure set by agreement of the technicians of the Partner and MicroMedia. The document is hosted on the Partner's server and MicroMedia framework connects at a set frequency to download fresh data from your system.

Sample:<article>

<title>President loves you</title><text>dfdafdffaffdffdfffffffdfdffdfdffdfsfsdfadfasffffdffdfdsf</text>

</article><article>

<title>President loves you</title><text>dfdafdffaffdffdfffffffdfdffdfdffdfsfsdfadfasffffdffdfdsf</text>

</article>

Reporting

We will answer your questions regarding:How many unique users do you have?How many pages do they read?How much time do they spend there?Which phones do they use?Where do they come from?…..... and much more

Promotion – WAP emulator

Use our WAP emulator for self-promotion on website

Are you looking for a simple way to promote your new mobile service to your customers? We will provide you with our WAP emulator.

Implementation is easy. Just copy and paste a simple embedded object into your website source code and that is all. 

Let Us Build Your Mobile World!

MicroMedia USA Mark Cyr655 Park Shore Drive, Naples Floridahttp://www.micromediausa.com mcyr@micromediausa.com Phone 239-430-7003