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Mobile Second?Create a winning mobile strategy

Mobile FirstSoup Second ?

Mobile Growth

Only mobile stats in this presentation

?Mobile Second

There’s something we should be doing before

"Thinking mobile first forces you to only keep what matters in our websites. We have to think about usability & content because people on

mobile have very little time and screen space."http://www.lukew.com/ff/entry.asp?1598

You've spent tons of time and effort building your website. So when you add content, features, or functionality, you naturally focus on your

website first. Wrong move. Smart businesses now think mobile first. http://www.inc.com/jeff-haden/why-small-business-should-think-mobile-first.html

Why does a mobile first strategy make for a more sustainable website? Simply put, it forces the website owner to consider what content and

which transactions are most essential for a mobile experience.http://www.mightybytes.com/blog/mobile-first-sustainability/

1 to 3 websites

100 to 300 web applications

Does Mobile Firstapply to Enterprise Applications?

Enterprise Users are confortable with complexity

Surfing Working

3 seconds to getuser’s attention

8 hours per daycompleting tasks

Surfing Working

Less is More More for Less

Simplicity Efficiency

1.Enterprise Userscrave efficiencyBut it is always a balancing act between efficiency and simplicity

No place for Mobile?

10 backoffice apps in one place, on the go

Runway tarmac inspection

Hospital ward backoffice

Information decays through the nurse shift

Biomedical research laboratories

Going Mobile

1

Collect information as it appears, taking advantage of new sensors2

Access relevant information where it is most valuable

3 Put it wherever customers are involved

Key for BIG DATA

2.Great opportunitieson MobileIdentify the opportunities with highest return

Let’s build it and they will come!

How to fit complex applications into a smartphone

Mobile Challenge

Text must remain readable

Fat fingers need big targets

Zoom kills productivity

By going smaller, things must get bigger

Choose the right use cases!

Go to Mobile Version

Go to Normal Website

Most follow the normal website version.

People have learned to not trust the choices made for them.

Too simplistic!!

Failed mobile adoption after interest surge

Positive results

Negative results

No results

33%

Based on experiments at Microsoft, both intuition and expert opinion are extremely poor gauges of the value our ideas deliver to users.

Lean Enterprise (2014)

Law of Unintended Consequences

Airbus tried to reduce huming noise, but customers hated it.

3.It’s easy to get it wrong!Specially on mobile, where there are more constraints

How to create a winning mobile approach?

Rich Context

Go to where your users are

UserTechnology

The car alone will not win any competitionswithout a great fit with its driver

Context FirstMobile Second

4.User context is key for mobile approachDefine the MVMPMinimum Viable Mobile Product

We have the users’ contextWe have the right use cases

Let’s go Mobile!

UX Agile Project an example

Stakeholder Workshops

Field Studies

Personas

Mockups

Stakeholder Demos

Usability Reviews

Usability Tests

200 production changes in

2 weeks

Analysis Development Go Live

High-productivity platform

development and change management

Single Code Base

Fix and deploy in minutes across all devices

"write 80% once” is achievable for many apps, so such tools have value even if they aren't perfect.

Gartner on Mobile Technologies and Capabilities

5.Hybrid/Web is perfect for enterprise mobileSolves, at least, 80% of mobile challenges with a single code base

What’s the Target Device?

Different Apps per Device?

Responsive Approach

6.Start with responsiveand optimize for mobile

Use analytics to figure out the mobile use cases

Context FirstDesktop or Mobile Second

Responsive

Track

Learn

Optimize

Mobileor

1987Tom Peters warns that in times of great uncertainty you need to get close to the customer.

He actually dictates that every worker should go out to meet customers several times a year.

If you’re a decider or influencer on building apps,spend a day each trimester next to your users

meaning both customers and employees.

Thank You

Gonçalo VeigaOutSystems UX Services Leadgoncalo.veiga@outsystems.com