Mobile Revolution for EC
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Transcript of Mobile Revolution for EC
Mobile Revolution
James2012/10/18
Aboout E-Commerce
Agenda
• Mobile Revolution• Trend• Features and Usage• Mobile For EC• Mobile App Market
Why?Spent time for this talk….
Firstly,
Congraturation!!
There will be another
“Golden Age”For E-Commerce
I do believe…
With Mobile Join,
E-Commence will Keep ROCK!!
All these happened in…
Just 4 Years…(My Definition: After first iPhone announced…)
Begin With DataTrue and bloodly…
Golden Cross
What Happened Today?!
SMARTPHONES
TABLETSPC
296%74%2.3%
2010-2011 Growth of PC and Mobile
About “Post-PC Era”There is no Mac vs. PC here –Only "the future" versus "the past." It won't be a debate about displays, memory, wireless options –
Steve Jobs, D8, 2011
It will be a debate about the Quality of the Experience.
About OS…
57.9% 23.1% 10.4%
Several Years Ago…
Now You always…
Book Shopping Example
BeforeA. Real good book
Enjoy
B. Other Store
Provides More
Discount!! (Damn!)
C. Content doesn’t
Good as Cover…
My Shopping Experience…
NowReceive Promotion / Coupon
Before going to Store:
1. Search Comment
2. Find Disscount
3. Share with LBS
At Book Store:
Share Buying Record:
Photo and Comment
After Buying:
Indeed, You Won’t Save Money, but spend more…
How do you useSmart Phone In Daily Life?
Let’s Think About
Rather than a “Phone”, but Body-Embeded Computer
Computer
Mobile
TV
Radio
Books
0 0.5 1 1.5 2 2.5
Hour / Daily
2 Hours Per DayMobile Usage
America 2011 Q4 Daily Media Comsuming Time
24 hours
Get Up
Meeting / On Class
AroundThisSmallBox
Shopping
Cooking
Wating Bus
Restaurant
Bathroom
Driving
Bed-Time
Get Up
Meeting / On Class
AroundThisSmallBox
Shopping
Cooking
Wating Bus
Restaurant
Bathroom
Driving
Bed-Time
A. No Heavy Task
B. Fragment Usage Time
C. Usual Life Combined
Analyze the MobileBefore We Design EC service
Features Usages
Features
1. Networks
2. GPS
3. Camera – Photo or Scan
3. Touch Screen
4. Small Screen
5. Database (Local and cloud)
6. Apps or WebSite
Usages1. Search / Surfering / RSS
2. Personal and always with you
3. Receive Ads / Promotion / Coupon
4. Membership
5. Game
6. Socialize
7. Photo Memo / Share
8. Payment
• Rapid Financial Flow
• Rich Interaction, Solid Information
• “You are being Watched”
• Social Ability
+ Remix…
Rapid Financial Flow
Build another “Line” Between Company and Customer
Money
Info
ServiceCompany Customer
Purchase Virtual Product
• Ease of Payment Flow: Quick Pay and Gain• $0.99 delusion
Membership
• Member Card: Point / Coupon• Customize Ads
Virtual Wallet / Ticket
• NFC (Near Field Communication) • Virtual Wallet
iOS6:Passbook
Meanings For EC…
Make Sure the Security
Provide more value except “Money” - The Purchase Flow should be total Experience
- Relation is not easy to establish!!
Promote Carefully - The Line between good info and bother
Rich Interaction, Solid Information
On this little Screen…
KeepMeaningfulData
Fun & Easy to Use
About UI Design is another Chapter…Check Out http://www.lovelyui.com
Meanings For EC…
Shopping Experience will be Easy and Interesting
- Pintch, Swipe, Paper-Like
Limit Info, Use/Filter it more solid - User has limit time and more choices
- No Complicated Result, No Heavy Reading
Except Mobile…
“You are Being Watched”
Search/Browse
Check Out
LBS / Twitter
Scan Barcode
Memo / Game
SMS (Free)
Minority Report
When You do these with Mobile…
Track ID
Meanings For EC…
Build some Profile group via History - Even from User Social Media…
- Take advantage of Personal manifest
Push Right Information
Right time, Right place
Social Ability
+
Murmur
After One Weeks
+
Write on Blog
After 2-3 Days
+
1. Share Photo2. Share LBS
+Restaurant GPS
Immediately
A. Speed and Rich- Photo / Video / Location
- Always Online Receive
B. Large audience
C. Power-Buzz effect- More Trust via relation
- Easy Post/Share
- Social Media with Mobile -
Meanings For EC…
Power of SNS - Extend to more platforms - Promote to share, Ex: Give Extra Bonus
Really Join the “Game” - Keep Heat the Group / Behavior
Beginning of Advanced Service
Power of
1. Agree This• Product
• Behavior
• Event
• Funny
2. Acknowledgement• Readed (Info Received)
• I will…, too
• Been Attracted
• Join disscussion
Before Keep Going…
or
How to Jump In?Design Mobile EC Solution
What is “Really”Your Customer’sNeed?
- Should “Starburks” Selling Café Beans online?
- Should “Amazon” Provide Game on Mobile?
Another Channel?(Sales? Advertise?)
LBS? Mobility?
Digital Member Card?
New Service?
Advertisement: Catalog / Brand
• Nice UI Look• Well-Used Touch• Clear Read Path
– Never let user Get Lost
• Extra Bonus• Funny
– Video, Wallpaper, Music– Clock, Game
MUJI App
Advertisement: SNS
• SNS intergration– Share-able Content– Involve with Other App
• Alaways “Heat It”!– Season– Holiday– Special Event
• Location / User Profile…Starbucks App
Sales Channel
• Ease of Use– Simple Flow, Clear Info– Critical Content– Cache (Technical)– Most-Attract First
• Stable Service• Security and Privacy
Walmart App
Member Card
• Keep User Preference– History– Let User Memo/Customize
• Payment Interaction• Accomplishment Game
– Collection– Level Difference
• Extra Bonus• Location / User Profile… Starbucks App
No Almighty,
but another
Good Chance and Good Way to
“Serve Your Customer”
“Alayze Your Customer”
“Listen Your Customer”
Another ChapterEarn Money Via App
A. Sell App
B. In-App Purchase
C. Register Service
- 0.99 or 1.99 or Free?- Period Discount
D. Ads
- Advanced Features- Remove Ads
- Extenal Membership
- Frequency- Inconvenience or Not?
E. Sponsor / Platform- Leverage of SNS- Labor
Hey…I’m Here!!!
As Game
1. Most of User, Most of Profit.
2. Red Ocean
3. Keep Fresh
4. Challenge Your Creativity
As Tool1. Niche Solutions for Niche Problems
2. Sell Your UI Design?
3. One Time Purchase
As Content
1. Digital Publishment, Free?
2. Multi-Media
3. Ex: Japan Market
- Huge Competitors
But Increaing Market Base
- Without Limit: Global Game
- BZ’Man, Programer, Designer
Could be “Star”