Mobile Report: Canada 2014

MOBILE BEHAVIOR AND VIEWING TECHNOLOGY MAY 2014

CANADA REPORT

Mobile device usage and engagement continues to grow and fans want to use their devices to enhance the live entertainment

experience. This report elaborates on these trends.

Mobile device ownership is up. 81% of live event attendees have a smartphone, in comparison to 70% last year; 61% have a

tablet, in comparison to 43% last year. Smartphone market share continues to be dominated by Apple and Android devices.

Market share is highest for iPhones. Tablet ownership is highest among live family show attendees.

Mobile engagement with live events is also up. 13% of smartphone owners regularly purchase live event tickets on their

smartphones, up from 10% last year. More customers are using their smartphones and their tablets on a regular basis to search

for live event information.

Smartphone app downloads related to sports have increased. 30% of sporting event attendees have a smartphone app that

provides ticket purchase options, in comparison to 25% last year. 18% have a smartphone app that provides ticket selling

options, compared to 12% last year. Furthermore, 45% of sporting event attendees are interested in downloading an app for

their smartphone that provides local information for a specific venue, 41% are interested in an app that provides information

about venue wait times and 38% are interested in an app that provides an in-venue friend locator.

Mobile phone usage during events continues to rise. 63% of live event attendees checked their mobile phone at least once

during an event in 2013 compared to 61% in 2012. Sporting event attendees check their phones the most (67%), while live

theater or arts event attendees check their phones the least (53%). Taking photos or videos, sharing on Facebook and tweeting

about the event have all increased, while calling someone to talk about the event has decreased.

Live event viewership on smartphones and tablets continues to increase. However, HDTV remains the most popular medium to

view live events.

Executive Summary

2 © 2014 Live Nation Entertainment

An online survey was conducted among North American (US & Canada) Ticketmaster ticket purchasers in order to understand

their mobile and viewing technology behavior. This is the third annual iteration of a survey originally deployed in December

2011. 2013 statistics are provided in colored type and 2012 statistics are provided in black type in parentheses.

Additional questions were added to the 2013 survey that were not asked in the 2012 survey. Questions that were only asked at

one time point are noted.

Attendees to music concerts, professional and college sporting events, live theater or arts events, and live family shows were

surveyed. Survey invitations were sent to 200K Canadian ticket purchasers – 50K per each event category.

2013 data was collected from January 11th to March 31st, 2014.

For calculating overall live event statistics, the collected data was weighted to represent the actual purchaser distribution for

each event type category in the country.

Unweighted sample sizes (2012 sample sizes are in parentheses):

Methodology

MUSIC CONCERTS

2,572 (5,071)

PROFESSIONAL & COLLEGE

SPORTING EVENTS 2,266

(3,665)

LIVE THEATER OR ARTS EVENTS

2,850 (2,462)

LIVE FAMILY SHOWS 2,619

(1,841)


TABLE OF CONTENTS

Executive Summary

Methodology

Live Event Attendees

Concert Attendees

Sporting Event Attendees

Live Theater or Arts Event Attendees

Live Family Show Attendees

2

3

4-10

11-25

26-38

39-51

52-64

LIVE EVENT ATTENDEES


Smartphone Ownership

Q. Do you own or plan to purchase any of the following in the next 6 months? Q. Which smartphone do you own? (Select all that apply)

More live event attendees own a smartphone now compared to last year. 81% (70%) of live event attendees have a smartphone and 6% (10%) plan to purchase one.

53% 70%

81%

12% 10% 6%

2011 2012 2013

Own Plan to Purchase

The smartphone market continues to be dominated by Apple and Android devices. Market share is highest for iPhones.

45%

iPhone (38% in 2012)

22%

Android (16% in 2012)

Windows (1% in 2012)

1% 12%

Blackberry (15% in 2012)


17% own Samsung 3% own LG

2% own HTC 1% own Sony

7%

Samsung Galaxy Tab

(4% in 2012)

Tablet Ownership

Q. Do you own or plan to purchase any of the following in the next 6 months? Q. Which tablet do you own? (Select all that apply)

Tablet ownership is still growing. 61% (43%) of live event attendees have a tablet and 14% (22%) plan to purchase one.

29% 43%

61%

25% 22%

14%

2011 2012 2013


39% 2%

Kindle Fire (2% in 2012)

iPad (28% in 2012)

HP TouchPad (1%in 2012)

1%

Live event attendees are more likely to own iPads than any other tablets.


16%

16%

62%

59%

22%

25%

22%

20%

56%

54%

22%

26%

Buy live event tickets

26%

30%

42%

41%

17%

16%

14%

13%

2012

2013

Frequency Using App vs. Mobile Web

Search for information on live events

10%

13%

23%

27%

22%

22%

45%

39%

2012

2013

Smartphone/Tablet Activities

Q. How often do you do the following on your smartphone/tablet? Q. Do you use a mobile app or mobile web on your smartphone/tablet to: Note: Population is smartphone/tablet owners.

More customers are using their smartphones on a regular basis to search for live event information and to buy live event tickets.

The mobile web is still used more often than apps for these activities, although the percentage that use both is growing.

16%

15%

64%

62%

21%

23%

15%

16%

64%

61%

21%

23%

App Mobile Web Both


25%

28%

40%

39%

15%

15%

20%

18%

2012

2013 Search for information

on live events

12%

13%

29%

29%

18%

20%

41%

38%

2012

2013

Regularly Occasionally Rarely Never

Smartphone

Tablet


tweet about the event.

19% (16%)

In-Venue Mobile Usage and Activities

Q. How often do you check your mobile phone during an event? Q. While attending an event, how often do you do the following on your mobile phone?

63% of live event attendees checked their phone at least once during an event in 2013, compared to 61% in 2012. Taking photos or videos, sharing on Facebook and tweeting about

the event have all increased, while calling someone to talk about the event has decreased.


Mobile Phone Usage During Live Events

67% sporting events 64% concerts

61% live family shows 53% live theater or arts events

check-in using Foursquare, etc.

11% (13%)

take photos or videos.

74% (71%)

text about the event.

55% (56%)

share on Facebook about the event.

43% (38%)

call someone to talk about the event.

18% (25%)

use apps that provide updated event information (traffic, weather, event info)

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

13-17 18-24 25-34 35-44 45-54 55-64 65+

In-Venue Mobile Activities by Age

Q. While attending an event, how often do you do the following on your mobile phone? Note: Graph is for 2013 only.

Mobile phone usage during events declines with age. Facebook is most popular with 25-34 year olds while Twitter is most popular among 13-17 year olds.


take photos or videos

text about the event

share on Facebook about the event

call someone to talk about the event

tweet about the event


use apps that provide updated event info

Live Event Viewership

Note: Population is device owners.

Live event viewership on smartphones and tablets continues to increase, but HDTV remains the most popular medium to view live events.

On which of the following do you watch live events?

DVR/TIVO

16% (15%)

15% (16%)

21% (22%)

32% (30%)

HDTV

48% (43%)

50% (50%)

78% (70%)

72% (63%)

TABLET

10% (8%)

17% (11%)

11% (7%)

20% (15%)

SMARTPHONE

5% (4%)

13% (10%)

10% (6%)

11% (9%)


CONCERT ATTENDEES


Smartphone Ownership and Activities

81% (70%) of concert attendees have smartphones and more owners use their smartphones to

buy live event tickets compared to last year. The mobile web is still used more often than apps

for live event-related activities, although the percentage that use both is growing.


28%

32%

42%

40%

17%

15%

13%

13%

2012

2013

17%

17%

61%

58%

22%

25%

25%

21%

53%

53%

22%

26%

App Mobile Web Both



11%

14%

24%

26%

21%

21%

44%

39%

2012

2013


55% 70%

81%

12% 10% 6%

2011 2012 2013



Q. Do you own or plan to purchase any of the following in the next 6 months? Q. How often do you do the following on your smartphone?

Q. Do you use a mobile app or mobile web on your smartphone to: Note: Population is smartphone owners.

Smartphone App and Mobile Web Usage

Note: Population is smartphone owners.

Have you ever downloaded or been interested in an app for your smartphone that provides:

Have you ever used or been interested in using the mobile web on your smartphone for:

Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

28% 29%

17% 13%

47% 46%

55%

35%

28% 27%

17% 14%

46% 43%

52%

33%

42%

51%

39%

19%

33%

28%

36%

27%

45% 51%

42%

24%

28% 23%

30%

23%

The mobile web is still used more than apps for live event-related information among concert attendees.



Q. While attending an event, how often do you do the following on your mobile phone? Note: Population is smartphone owners.




Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

32% 30%

36%

53%

32% 29%

15% 5% 4%

31% 48%

46%

43% 42% 41%

50%

26%

32%

42% 50%

33%

7% 7%

21%

26%

29%

35% 33%

have used an app that provides updated event

information (traffic, weather, event info)

during a concert.

19%

46% of concert attendees are interested in downloading an app for their smartphone that provides local information for a specific venue; 43% are interested in an app that provides information about venue wait times and 42% are interested in an app that provides an in-venue friend locator.

16%

15%

63%

63%

21%

23%

16%

16%

63%

61%

21%

23%

App Mobile Web Both

Tablet Ownership and Activities

60% (42%) of concert attendees have tablets. Tablet usage among owners for live event search and ticket purchases has remained relatively stable.


26%

27%

40%

39%

14%

15%

19%

19%

2012

2013



12%

12%

29%

29%

18%

19%

41%

40%

2012

2013


28% 42%

60%

25% 21%

14%

2011 2012 2013



Q. Do you own or plan to purchase any of the following in the next 6 months? Q. How often do you do the following on your tablet?

Q. Do you use a mobile app or mobile web on your tablet to: Note: Population is tablet owners.

33% 38%

34%

17%

34% 32%

35%

26%

35% 40%

36%

20%

29% 27%

29%

25%

Tablet App and Mobile Web Usage

Note: Population is tablet owners.

Have you ever downloaded or been interested in an app for your tablet that provides:

Have you ever used or been interested in using the mobile web on your tablet for:

Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

18% 19% 15%

9%

48% 47% 52%

35%

18% 19% 15%

10%

44% 43% 45%

34%

The mobile web is still used more than apps for live event-related information among concert attendees.




34% 37%

28%

34%

34% 38%

32%

24%

29%

27%

25% 19%

36% 50%

23% 19% 16%

32% 45%

38%



Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012


38% of concert attendees are interested in downloading an app for their tablet that provides local information for a specific venue; 16% have already downloaded such an app and 32% have already used their mobile web to get this information.

65%

48%

19%

8%

3%

1%

0.2%

2%

Ticketmaster

Live Nation

StubHub

Bandsintown

Songkick

AXS

Goldstar

Other

Mobile Web and App Preferences

Q. Have you ever downloaded an app specifically for a music festival (Coachella, Lollapalooza, Sasquatch)? Note: Results may be biased towards Ticketmaster or Live Nation because survey respondents are Ticketmaster purchasers. Note: Population is smartphone or tablet owners.

65% of concert attendees have used the Ticketmaster mobile site/app to get information about a concert that they were attending; 48% have used the Live Nation mobile site/app. Additionally, attendees have used

the Ticketmaster and Live Nation mobile sites/apps to purchase tickets more than any other site.

have downloaded an app specifically for a

music festival.

12%

Have you ever used any of these apps or mobile sites to get information about a concert you were attending? (Select all that apply)

62%

31%

15%

1%

0.5%

0.4%

0.3%

0.1%

2%

Ticketmaster

Live Nation

StubHub

SongKick

SeatGeek

Fandango

AXS

Goldstar

Other

Have you ever used any of these apps or mobile sites to purchase concert tickets? (Select all that apply)

48%

25%

15%

14%

5%

5%

4%

3%

3%

2%

8%

YouTube

Songza

SoundCloud

Sirius

Slacker Radio

Rdio

Pandora

LastFM

Spotify

I Heart Radio

Other

Which mobile apps or mobile sites do you use to stream music? (Select all that apply)



Q. How often do you check your mobile phone during an event? Q. While attending a concert, how often do you do the following on your mobile phone?

Concert attendees continue to use their phones more frequently during concerts. 19% (18%) use their phones every hour, 16% (13%) every 30 minutes and 9% (6%) at least

once every 15 minutes. More fans are taking photos or videos, sharing on Facebook and tweeting about the concert, while fewer are calling someone to talk about the concert.



12% (14%)


78% (75%)

text about the concert.

57% (57%)

share on Facebook about the concert.

46% (38%)

call someone to talk about the concert.

19% (24%)

tweet about the concert.

20% (17%)

45% are interested in scanning a movie ticket (23% have already).

42% are interested in e-boarding an airplane (22% have already).

In-Venue Mobile Amenities

Q. Would you be interested in using your mobile phone to: Q. Have you used your mobile phone to: (Select all that apply)

48% of concert attendees are interested in scanning their tickets on their mobile phones for admission to a live event; 46% are interested in receiving discounts on their mobile phones at a live event.

48% are interested in scanning their event ticket (e-ticket) (25% have already).

are interested in receiving discounts on food and merchandise (6% have already).

46%

are interested in upgrading their seats (2% have already).

46%

are interested in ordering food/drinks and having them delivered (2% have already).

33%

are interested in ordering merchandise and having it delivered (1% have already).

28%

44% are interested in using a coupon

(18% have already).

14% are interested in using a mobile wallet

(2% have already).


SMS Promotion Participation

Q. Have you ever participated in an SMS text message promotion at a concert or related to an upcoming concert? Q. What type of SMS text promotions have you participated in? (Select all that apply) Q. Which types of SMS text promotions at a concert or related to an upcoming concert would you participate in? (Select all that apply)

Text for a prize/sweepstakes

Signing up for special offers, discounts or upcoming

concert information

Sending comments to screen

Would participate

NOT ASKED

30%

17%

14%

Have participated

10%

8%

6%

2% Sending images to screen

Text to win!

of concert attendees have participated in SMS text messaging promotions at a concert or related to an upcoming concert.

15%


Text Message / Push Notification Limits and Influence

Note: Population is smartphone or tablet owners.

66% of concert attendees are willing to get push notifications and 49% are willing to get text messages, but most want to limit it to 1-5 times a month. Concert attendees prefer push notifications over text messages.

Text Message

9% 8% 1% 5% 35% 51%

How many times a month would you allow a mobile app to send messages or push notifications to your smartphone or

tablet related to live events that you are interested in attending, as long as the messages are relevant?

Have you ever been influenced by a brand’s text message or push

notification to attend a concert?

Push Notification

14% 11% 2% 6% 47% 34%

No limit 11-20 times a month

6-10 times a month 1-5 times a month

Never


Email Marketing


Of concert attendees who open a Ticketmaster or Live Nation email on their smartphones and decide to purchase, 68% switch to their computer to transact; 13% purchase directly from their smartphone.


68% 13% 7%

When you get an email on your smartphone from Ticketmaster and/or Live Nation and then you want to make a purchase, do you generally:

12%

Purchase directly from

smartphone

Purchase on desktop/laptop

computer

Purchase on iPad

Don’t read Ticketmaster and/or Live Nation emails on

smartphone

What is your primary device for email?

56% 36% 8%

Desktop/Laptop Computer

Smartphone Tablet

Ticket Spending Limits on Smartphones and Tablets

Q. What is the maximum price point you are comfortable with purchasing live event tickets via your smartphone/tablet before you decide to make a purchase on a computer or a call center? Note: Population is smartphone or tablet owners.

Concert attendees are slightly more comfortable spending on live event tickets when using their tablets rather than their smartphones.

71% 70% 69% 66%

63%

49%

41%

31%

23%

18% 16% 16%

100%

67% 67% 65%

59% 55%

42%

35%

27%

21%

15% 13% 13%

Tablet

Smartphone

$0 $ 25 $ 10 $ 50 $ 75 $ 100 $ 150 $ 200 $ 500 $ 250 $ 1000 $ 2500 $5000+

% Willing to Spend


Mobile Wallet Use and Interest

Note: Results may be biased towards Ticketmaster or Live Nation because survey respondents are Ticketmaster purchasers. Note: Population is smartphone or tablet owners.

Mobile ticket purchases using a Ticketmaster or Live Nation account or Paypal have increased since last year.

Which method of payment have you used or would be interested in using to purchase live event tickets on your smartphone or tablet?

Interested in

Have used

2013

2012

43%

25%

1% 0.3%

31%

29%

11% 6%

50%

32%

1% 1%

22%

23%

9% 6%


SPORTING EVENT ATTENDEES




81% (71%) of sporting event attendees have smartphones and more owners use their smartphones to

search for information on live events and buy live event tickets compared to last year. The mobile web is

still used more often than apps for these activities, although the percentage that use both is growing.


26%

30%

43%

41%

18%

17%

13%

11%

2012

2013

16%

16%

63%

58%

21%

26%

20%

19%

59%

55%

21%

26%

App Mobile Web Both



7%

12%

22%

28%

24%

24%

47%

37%

2012

2013


54%

71% 81%

12% 10% 7%

2011 2012 2013








Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

25% 28%

16% 12%

48% 45%

53%

34%

30% 31%

21% 18%

42% 38%

48%

33%

38%

51%

39%

19%

34%

27%

34%

26%

47% 55%

46%

28%

24%

20%

26%

23%


Compared to last year, more sporting event attendees own smartphone apps for ticket purchase options, event information for a specific venue, seating for venues and ticket selling options. The mobile web is still used more than apps for live event-related information among sporting event attendees.

Q. Have you ever downloaded or been interested in an app for your smartphone that provides: Q. Have you ever used or been interested in using the mobile web on your smartphone for:



38%

10% 9%

27%

33% 31%

20%

5% 4%

45%

41% 38%

45% of sporting event attendees are interested in downloading an app for their smartphone that provides local information for

a specific venue; 41% are interested in an app that provides information about venue wait times and 38% are interested in

an app that provides an in-venue friend locator.

Interested in

Downloaded

Interested in

Used

APP MOBILE WEB



during a sporting event.

26% have used an app on

their smartphone to get regular updates on live sports scores, stats and results; 53% (51%) have

used the mobile web.

52%(47%)

Q. While attending a sporting event, how often do you do the following on your mobile phone? Note: Population is smartphone owners.

15%

14%

64%

60%

21%

25%

14%

15%

64%

60%

22%

25%

App Mobile Web Both


62% (43%) of sporting event attendees have tablets and more owners use their tablets to search for information on live events and buy live event tickets compared to last year. The mobile web is still used

more often than apps for live event-related activities, although the percentage that use both is growing.


25%

28%

41%

39%

15%

17%

19%

16%

2012

2013



12%

12%

28%

30%

19%

22%

41%

35%

2012

2013


28% 43%

62%

27% 22%

15%

2011 2012 2013





31% 37% 34%

15%

35%

32% 34%

30%

37% 42%

38%

22%

28% 25%

28%

26%





Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

17% 20% 15%

9%

47% 45%

49%

35%

20% 21% 17%

12%

42% 40% 45%

33%


Compared to last year, more sporting event attendees own tablet apps that provide ticket purchase options and ticket selling options.


Q. Have you ever downloaded or been interested in an app for your tablet that provides: Q. Have you ever used or been interested in using the mobile web on your tablet for: Note: Population is tablet owners.


Interested in

Downloaded

Interested in

Used

35%

27%

18%

40%

Local info for a specific venue (hotels, transportation,

restaurants, etc.)

APP MOBILE WEB

40% of sporting event attendees are interested in downloading an app for their tablet that provides local information for a

specific venue; 18% have already downloaded such an app and 35% have already used their mobile web to get this information.

32% (31%) have used an app on their tablet to get regular updates on live sports scores, stats and results; 41% (38%) have used the mobile web.


Q. How often do you check your mobile phone during an event? Q. While attending a sporting event, how often do you do the following on your mobile phone?

Sporting event attendees continue to use their phones more frequently during sporting events. 20% (18%) use their phones every hour, 17% (14%) every 30 minutes and 11% (7%) at least once every 15 minutes.

More fans are taking photos or videos, sharing on Facebook and tweeting about the sporting event, while fewer are calling someone to talk about the sporting event or checking-in with apps like Foursquare.



11% (14%)


75% (71%)


59% (58%)


42% (35%)


20% (17%)


19% (26%)

39% check team scores and stats while attending sporting events and 33% check sports news.

(37% and 32% respectively in 2012)



50%

46%


44%


36%


27%


(2% have already).


are interested in scanning their event ticket (e-ticket) (27% have already).





(20% have already).

50% of sporting event attendees are interested in scanning their tickets on their mobile phones for admission to a live event; 46% are interested in receiving discounts on their mobile phones at a live event.



65% of sporting event attendees are willing to get push notifications and 49% are willing to get text messages, but most want to limit it to 1-5 times a month. Sporting event attendees prefer push notifications over text messages.

Text Message

10% 8%

1%

5% 35% 51%




notification to attend a sporting event?

Push Notification

12% 10%

1%

7% 47% 35%



Never


Email Marketing




54%

Smartphone

38%

Tablet

7%

66% 14% 8%



smartphone


computer

Purchase on iPad


smartphone

13%


Of sporting event attendees who open a Ticketmaster or Live Nation email on their smartphones and decide to purchase, 66% switch to their computer to transact; 14% purchase directly from their smartphone.



Sporting event attendees are slightly more comfortable spending on live event tickets when using their tablets rather than their smartphones.

73% 73% 72%

67% 64%

52%

47%

36%

28%

19% 17% 17%

100%

68% 67% 66%

61% 57%

44%

39%

31%

23%

16% 15% 15%

Tablet

Smartphone

$0 $ 25 $ 10 $ 50 $ 75 $ 100 $ 150 $ 200 $ 500 $ 250 $ 1000 $ 2500 $5000+

% Willing to Spend






Interested in

Have used

2013

2012

37%

25%

1% 0.5%

31%

27%

11% 5%

46%

35%

2% 1%

22%

21%

9% 5%


LIVE THEATER OR ARTS EVENT ATTENDEES




77% (65%) of live theater or arts event attendees have smartphones and more owners use

their smartphones to search for information on live events and buy live event tickets

compared to last year. The mobile web is still used more often than apps for these activities.


19%

24%

40%

42%

21%

18%

21%

15%

2012

2013

13%

15%

66%

63%

21%

22%

15%

21%

63%

54%

22%

24%

App Mobile Web Both



6%

10%

18%

26%

22%

22%

55%

43%

2012

2013


48% 65%

77%

12% 10% 6%

2011 2012 2013








Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

18% 23%

14% 8%

49% 45%

52%

32%

26% 27%

18% 12%

43% 40%

50%

30%

29%

41%

29%

12%

38%

31%

38%

28%

41%

50%

40%

19%

27%

23%

29%

20%


Compared to last year, more live theater or arts event attendees own smartphone apps for ticket purchase options, event information for a specific venue, seating for venues and ticket selling options. The mobile web is still used more than apps for live event-related information among live theater or arts event attendees.


Q. Have you ever downloaded or been interested in an app for your smartphone that provides: Q. Have you ever used or been interested in using the mobile web on your smartphone for: Q. While attending a live theater or arts event, how often do you do the following on your mobile phone?

Interested in

Downloaded

Interested in

Used

32%

6% 4%

28%

33% 29%

17%

3% 3%

42%

40% 34%


Note: Population is smartphone owners. Note. Data is for 2013 only.

APP MOBILE WEB

42% of live theater or arts event attendees are interested in downloading an app for their smartphone that provides local information for a specific venue; 40% are interested in an app that provides information about venue wait times and 34% are interested in an app that provides an in-venue friend locator.


information (traffic, weather, event info) during a live theater or arts event.

18%

14%

14%

68%

64%

18%

22%

13%

14%

69%

64%

18%

21%

App Mobile Web Both


63% (46%) of live theater or arts event attendees have tablets and more owners use their tablets to search for information on live events compared to last year. The mobile web is still used more often

than apps for live event-related activities, although the percentage that use both is growing.


23%

29%

42%

41%

14%

15%

21%

15%

2012

2013



10%

13%

29%

28%

20%

20%

41%

39%

2012

2013


30% 46%

63%

24% 21%

12%

2011 2012 2013









Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012


13% 16% 13% 8%

52% 49% 52%

33%

18% 21% 15%

8%

43% 40% 46%

29%

30% 37%

32%

14%

38%

34% 36%

27%

35% 41%

36%

17%

30% 27%

30%

23%

Compared to last year, more live theater or arts event attendees own tablet apps that provide ticket purchase options and event information for a specific venue.



32%

27%

17%

37%


restaurants, etc.)


37% of live theater or arts event attendees are interested in downloading an app for their tablet that provides local information for a specific venue; 17% have already downloaded such an app and 32% have already used their mobile web to get this information.

Interested in

Downloaded

Interested in

Used

APP MOBILE WEB


Q. How often do you check your mobile phone during an event? Q. While attending a live theater or arts event, how often do you do the following on your mobile phone?

Live theater or arts event attendees use their phones frequently during live theater or arts events. 14% use their phones every hour, 11% every 30 minutes and 4% at least once every 15 minutes. More fans are taking photos or videos and tweeting about the live theater or arts event, while fewer are calling

someone about the live theater or arts event or checking-in with apps like Foursquare.



8% (11%)


61% (51%)


42% (44%)


34% (32%)


13% (9%)


12% (24%)



48%

41%


42%


30%


23%


(2% have already).







(20% have already).

48% of live theater or arts event attendees are interested in scanning their tickets on their mobile phones for admission to a live event; 41% are interested in receiving discounts on their mobile phones at a live event.



61% of live theater or arts event attendees are willing to get push notifications and 45% are willing to get text messages, but most want to limit it to 1-5 times a month.

Live theater or arts event attendees prefer push notifications over text messages.

Text Message

9% 6%

1%

4% 34% 55%




notification to attend a live theater or arts event?

Push Notification

15% 7%

1%

6% 46% 39%



Never


Email Marketing




63%

Smartphone

28%

Tablet

9%

69% 9% 8%



smartphone


computer

Purchase on iPad


smartphone

14%


Of live theater or arts event attendees who open a Ticketmaster or Live Nation email on their smartphones and decide to purchase, 69% switch to their computer to transact; 9% purchase directly from their smartphone.



Live theater or arts event attendees are slightly more comfortable spending on live event tickets when using their tablets rather than their smartphones.

71% 71% 70% 67%

63%

51%

45%

36%

28%

19% 17% 17%

100%

63% 63% 61%

57% 53%

41%

35%

28%

21%

15% 14% 14%

Tablet

Smartphone

$0 $ 25 $ 10 $ 50 $ 75 $ 100 $ 150 $ 200 $ 500 $ 250 $ 1000 $ 2500 $5000+

% Willing to Spend






Interested in

Have used

2013

2012

32% 25%

1% 0.4%

31%

27%

10% 5%

45%

32%

1% 1%

21%

21%

8% 5%


LIVE FAMILY SHOW ATTENDEES




80% (69%) of live family show attendees have smartphones and more owners use their

smartphones to search for information on live events and buy live event tickets compared

to last year. The mobile web is still used more often than apps for these activities.


23%

29%

42%

39%

18%

18%

16%

13%

2012

2013

15%

15%

64%

62%

21%

23%

16%

18%

62%

59%

21%

24%

App Mobile Web Both



9%

12%

24%

28%

22%

22%

46%

38%

2012

2013


54% 69%

80%

13% 11% 6%

2011 2012 2013








Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012

21% 24%

14% 10%

50% 46%

52%

35%

27% 28%

18% 15%

41% 40%

47%

28%

37%

48%

35%

18%

33%

27%

35%

26%

42% 49%

40%

22%

26%

23%

28%

21%


Compared to last year, more live family show attendees own smartphone apps for ticket purchase options, event information for a specific venue, seating for venues and ticket selling options. The mobile web is still used more than apps for live event-related information among live family show attendees.


Q. Have you ever downloaded or been interested in an app for your smartphone that provides: Q. Have you ever used or been interested in using the mobile web on your smartphone for: Q. While attending a live family show, how often do you do the following on your mobile phone?

30%

7% 6%

28%

33% 30%

16%

4% 3%

42%

41% 37%


Note: Population is smartphone owners. Note: Data is for 2013 only.

42% of live family show attendees are interested in downloading an app for their smartphone that provides local information for a specific venue; 41% are interested in an app that provides information about venue wait times and 37% are interested in an app that provides an in-venue friend locator.



during a live family show.

17%

Interested in

Downloaded

Interested in

Used

APP MOBILE WEB

15%

14%

64%

65%

21%

20%

15%

15%

65%

65%

20%

20%

App Mobile Web Both


67% (48%) of live family show attendees have tablets and more owners use their tablets to search for information on live events compared to last year.


24%

26%

37%

38%

17%

18%

22%

18%

2012

2013



13%

13%

27%

28%

20%

21%

40%

38%

2012

2013


30%

48%

67%

27% 24%

14%

2011 2012 2013









Interested in

Downloaded

2013

2012

Interested in

Have used

2013

2012


14% 17% 13%

8%

48% 46%

48%

33%

17% 18% 14%

10%

41% 38% 43%

29%

29% 33%

28%

13%

36% 34%

37%

27%

32% 37% 34%

18%

28% 27%

29%

23%

Compared to last year, more live family show attendees own tablet apps that provide ticket purchase options.



30%

26%

14%

37%


restaurants, etc.)


37% of live family show attendees are interested in downloading an app for their tablet that provides local information for a specific venue; 14% have already downloaded such an app and 30% have already used their mobile web to get this information.

Interested in

Downloaded

Interested in

Used

APP MOBILE WEB


Q. How often do you check your mobile phone during an event? Q. While attending a live family show, how often do you do the following on your mobile phone?

Live family show attendees use their phones frequently during live family shows. 17% use their phones every hour, 15% every 30 minutes and 7% at least once every 15 minutes.

More fans are tweeting about the live family show, while fewer are texting or calling someone about the live family show or checking-in with apps like Foursquare.



7% (11%)


68% (66%)

text about the show.

42% (49%)

share on Facebook about the show.

37% (35%)

tweet about the show.

12% (9%)

call someone to talk about the show.

12% (26%)



49%

47%


45%


36%


28%


(2% have already).







(22% have already).

49% of live family show attendees are interested in scanning their tickets on their mobile phones for admission to a live event; 47% are interested in receiving discounts on their mobile phones at a live event.



62% of live family show attendees are willing to get push notifications and 49% are willing to get text messages, but most want to limit it to 1-5 times a month.

Live family show attendees prefer push notifications over text messages.

Text Message

10% 7%

1%

5% 36% 51%




notification to attend a live family show?

Push Notification

14% 9%

1%

6% 47% 38%



Never


Email Marketing




53%

Smartphone

38%

Tablet

9%

65% 14% 9%



smartphone


computer

Purchase on iPad


smartphone

12%


Of live family show attendees who open a Ticketmaster or Live Nation email on their smartphones and decide to purchase, 65% switch to their computer to transact; 14% purchase directly from their smartphone.



Live family show attendees are slightly more comfortable spending on live event tickets when using their tablets rather than their smartphones.

72% 72% 71% 67%

63%

51%

44%

34%

28%

20% 18% 18%

100%

68% 68% 66%

61% 57%

44%

38%

29%

23%

16% 15% 14%

Tablet

Smartphone

$0 $ 25 $ 10 $ 50 $ 75 $ 100 $ 150 $ 200 $ 500 $ 250 $ 1000 $ 2500 $5000+

% Willing to Spend






Interested in

Have used

2013

2012

34% 28%

1% 0.5%

30%

29%

11% 5%

48%

34%

1% 1%

20%

22%

8% 6%


Mobile Report: Canada 2014

Entertainment & Humor

Transcript of Mobile Report: Canada 2014