Mobile Recruiting Essentials for Employers

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©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN Mobile Recruiting Essentials for Employers Mobile recruitment today and making the most of your strategy @alexCharraudeau Media Solutions Consultant

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Transcript of Mobile Recruiting Essentials for Employers

Page 1: Mobile Recruiting Essentials for Employers

©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN

Mobile Recruiting Essentials for Employers

Mobile recruitment today and making the most of your strategy

@alexCharraudeau – Media Solutions Consultant

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©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN

Alex Charraudeau

Ex-recruiter

7 years as a recruitment marketing guy

Web design, development, brand strategy, search marketing, email

marketing, social media strategy

At LinkedIn I help recruiters get the most out of LinkedIn

ABC

(Always be

connecting)

LinkedIn

Twitter

Google+

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Mobile Recruiting Essentials for Employers

Introduction to mobile and mobile recruiting

What recruiters say about mobile

The 3 Mobiles: Social sites, Apps and Mobile websites

5 tips for a successful mobile strategy

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Introduction to mobile

34m unique UK users accessing the web on mobile each month

37.5m unique UK users accessing video online

17.5 Million Average Daily Visitors in the UK to mobile sites

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Sites with the most mobile traffic Top sites by visitor traffic

ComScore UKOM Digital Marketing Overview January 2014

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Introduction to mobile recruiting

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49%

Mobile recruiting is NOT a top priority for our company

29%

We don’t know where to start with mobile recruiting

20%

Our career/recruitment site is optimised for mobile

20%

We are looking to invest in mobile recruiting tools for our talent acquisition team

18%

Our job postings are optimised for mobile

13%

We have invested adequately in making our recruiting process mobile-friendly

LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries

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Introduction to mobile recruiting

The top downloaded apps when

you search for “Jobs” on Android

Some have had over 10,000,000+

downloads

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LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at

the beginning of 2014 and now over 45%

Introduction to mobile recruiting

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2011

8%

2012

19%

2013

30%

2014

45+%

56%+ senior Dutch IT professionals

access from mobile

1/3 of job views come from mobile

124+ profiles are viewed every second on

a LinkedIn mobile

LinkedIn Earnings call October 2013

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What recruitment companies say about mobile Jenny Potter – Marketing Manager

Aspire

Mobile is becoming increasingly

important in recruitment and this is

reflected in Aspire’s stats over the past

year.

Mobile traffic has gone from 12% traffic

coming to us via mobile this time last

year to over 25% now.

First and foremost a mobile site needs

to be easy to navigate and quick to

load.

2013 2014

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At Aspire all candidates

registered on our desktop sites

can quickly and easily apply to

roles from their mobile, saving

them from having to move

devices and potentially

forgetting to return later.

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What recruitment companies say about mobile Jenny Potter – Marketing Manager

Aspire Global Networks

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What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager

Oliver James Associates

Looking for a new job whilst

being currently employed can

be tricky so job seekers are

increasingly looking to be able

to search for new

opportunities away from

prying eyes.

This is where mobile devices

come in to their own and offer

the option for “private” job

searching. In the last year,

visits to our website via mobile

devices have definitely risen.

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What recruitment companies say about mobile Claudine Edwards – Marketing and PR Manager

Oliver James Associates

The mobile version of

ojassociates.com is geared

solely towards job searching

and application, to further aid

job seekers we have added

quick apply widgets such as

Apply via linked in.

Since launch we have seen an

increase in mobile

applications as well as overall

visits from mobiles and tablets

which now account for around

12% of all of our traffic.

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What recruitment companies say about mobile Special thanks to our contributors!

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The 3 Mobiles: Social sites, Apps and Mobile websites

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The 3 Mobiles: Social sites, Apps & Mobile websites

66% of internet users have used a mobile

for social. 64% have used a tablet.

200 million users send over 400 million

tweets daily, with nearly 60% of tweets sent

from mobile devices.

30% of jobs viewed on LinkedIn are seen

from mobiles.

Mobile daily active users of Facebook were

556m on average for December 2013, an

increase of 49% year-over-year.

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http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/

http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch

http://investor.fb.com/releasedetail.cfm?ReleaseID=821954

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The 3 Mobiles: Social sites, Apps & Mobile websites

Building an app is different to having a

mobile optimised website.

People will have to download your app from

either your site or from an app store.

These enable you to have your branding on

their devices and push messages and

notifications direct to their mobile devices.

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The 3 Mobiles: Social sites, Apps & Mobile websites

Mobile websites can either be a different

version of your website or can dynamically

resize to a mobile screen – this is called a

responsive site.

Mobile websites don’t need to be

downloaded.

Mobile sites should be faster to load than

your normal site and therefore help with

your search engine rankings from a mobile.

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http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927

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The 3 Mobiles: Social sites, Apps & Mobile websites

Having a mobile website substantially decreases your bounce rate.

Mobile optimised sites have a bounce rate of 26% - lower than most

standard desk top sites (46.6%).

Site engagement increased by 56% in terms of time on site and

pages visits increased by 65% when presented with a mobile site.

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2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform

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5 tips for a successful mobile strategy

1. Do your research

2. Build your foundations

3. Outbound reach and inbound attraction

4. Think conversions and workflows

5. Analyse, review, improve

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1. Do your research

Speak to your candidates and employees – are they using their

mobile for jobs / career management?

Do some proper research – poll your talent pool

Don’t waste your time!

Look at your Google analytics

– (go to Audience, Mobile, Overview)

Internal audit on time, resources and competence

Is this worth your time?

Speak to your LinkedIn contact about mobile

usage in your market

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1. Do your research

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53% of CXO, VP and Director level professionals in the UK use

LinkedIn on their mobile (up 5% in 8 months)

Dutch IT professionals access LinkedIn on mobile 56% of the time

53% of Norwegian Engineers use mobile LinkedIn

Finance professionals in Germany use mobile LinkedIn

45% of the time

56% of Technology professionals in the UK are using

mobiles to access LinkedIn

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2. Build the foundations

Build a mobile optimised website – it is essential

If you are a recognised brand with a high volume of jobs or need to

manage a workforce then consider an App

Post jobs to LinkedIn

Use employee branding on LinkedIn to capitalise on mobile traffic

Share content that is easy to consume on mobiles

Make application processes frictionless

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In 2012 we have surpassed our original goal for Domino’s e-commerce, when they

announced that over nearly 60% of all sales are now being ordered online.

In 2012 Domino’s surpassed their original goal for e-commerce, when they

announced that over nearly 60% of all sales are now being ordered online.

Domino’s now takes 20% of digital sales from mobile devices, and reported

that m-commerce shoppers tend to buy more frequently and loyally.

http://www.futureplatforms.com/our-work/dominos-pizza/

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3. Outbound reach and inbound attraction

Redesign your job alerts for mobile inboxes

Think about sending SMS alerts to your talent pool

Be creative with messaging Apps like Whatapp

– (social and messaging app usage grew by 203% in 2013)

Share content that is image heavy

Share your job postings and employee

value propositions to your

LinkedIn followers

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http://mashable.com/2014/01/14/mobile-app-use-2013/

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©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN

4. Think conversions and workflows

Look at the work flows and how you are getting people to apply to

your jobs

Make applying as easy as possible

Make social sharing as easy as possible – social is mobile

marketing

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4. Think conversions and workflows

Member looks at member.

Clicks a link to find out

about the company

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1 2 3

From researching the

company they see a job They apply to the job.

Member can also follow

the company and share

content with their

network

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5. Analyse, review, improve

Keep a track of your Google Analytics

Read reviews of your app downloads

Ask for feedback

Look to continually improve what you are doing and refine the

process

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©2013 LinkedIn Corporation. All Rights Reserved. #HIRETOWIN

Review – 5 tips for a successful mobile strategy

1. Do your research

2. Build your foundations

3. Outbound reach and inbound attraction

4. Think conversions and work flows

5. Analyse, review, improve

Page 29: Mobile Recruiting Essentials for Employers

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Thank you! Please join us next time …

Want more information? Download the Mobile Recruiting Guide - http://lnkd.in/dMrntYG

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