Mobile presentation mani
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Transcript of Mobile presentation mani
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1MANI PANDE, Wikimedia Foundation
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MAJOR THEMES FROM WIKIPEDIA MOBILE USER EXPERIENCE RESEARCH
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METHODOLOGY(details that researchers care about)
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CitiesIndia: New Delhi and Bangalore
Brazil: Salvador, Sao Paulo and Porto AlegreUS: San Francisco, Chicago, Dallas
Digital diaries
Ethnographic Studies - One on One interview in situ.
Mobile readers survey9,004 respondents surveyed using Wikipedia site
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Readers Editors Total
India 22 8 31
Brazil 15 5 20
US 12 6 18
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SEARCHSearch, search, search search search search.
In every language, on every keyboard, on every device.
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“I type the keywords along with the word wiki in Google,
and Wikipedia is one of the first search results”
.
Kamal, Student, Reader, Delhi
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Rodrigo, Student, Reader, Salvador
“I use Chrome and type directly into the URL. It is so
much easier than the search box. ”
.
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“I wish Wikipedia had auto-complete on the mobile
phone”
Elena, PR professional, Reader, Salvador
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LANGUAGES280 languages, but English Wikipedia looms large.
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“Earlier people had some difficulty. The English version was the only one that was available. In Portuguese there was nothing. But the database has grown in Portuguese. But I still like to compare.”
Carlos, Project Manager, Reader, Salvador
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“ I saw that there was some option in Hindi, but I did not bother to check it out. I had a convent education and am very comfortable in English. Even otherwise I read only English novels -- can’t imagine reading Hindi.”
Anu, Hotel executive, Reader, New Delhi
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READINGSearch, scroll and find, {get distracted}, get answer, {win bet}, leave. Repeat.
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17 Alexandre, Editor, Sao Paulo
IT COULD USE SOME MORE IMAGES OR VIDEOS
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“No need to load the whole page every time - just the
first paragraphs and the links to detailed content. I can click on whatever section I
want.”
Ramesh, Malayalam Editor, Bangalore
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“I CAN’T GOOGLE SOMETHING ON MY FLIGHT”
Mike, San Francisco, Reader
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CONTRIBUTIONSYes, a problem. But also an opportunity!
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“The biggest barrier to editing Wikipedia is the way people see it. The perception is that it is just a way to access knowledge.”
Alexandre, Sao Paulo, Editor
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I know anyone can edit Wikipedia, but I am too
lazy to do it
Syrana, Student, Reader, Salvador
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“I don’t want to gatecrash and start editing Wikipedia. I
am an ordinary layman”
Madan, IT Executive, Reader, New Delhi
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CROSS DEVICEDesktop, Laptop, Smartphone, Feature Phone, Apps, Tablets and more.
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“ALL OF THE STUFF I CAN DO ON MY DESKTOP,I’D LIKE TO BE ABLE TO DO ON MY MOBILE.”
Rahul, IT Executive, Reader, Bangalore
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IF I POST A COMMENT TO A TALK PAGE, THIS HELPS ME FIND IT AGAIN AND EDIT IT ON THE COMPUTER AT HOME.
Norbert, Editor, Sao Paulo
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ACCESS vs EXPERIENCE
Partnerships, Accessibility, Experience, and beyond
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3131 Andy, Artist, Reader, San Francisco
[MY FRIENDS WITH SMARTPHONES] ARE SUPPORTING MY NON-SMARTPHONE HABIT.
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32MANI PANDE, Wikimedia Foundation