"Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference
-
Upload
nordic-agency-ab -
Category
Documents
-
view
287 -
download
0
description
Transcript of "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference
![Page 1: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/1.jpg)
Мобильные возможности рекламы
Леонид Бугаев,Nordic Agency AB
![Page 2: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/2.jpg)
Сложностив мобильной рекламе (чего мы боимся)
![Page 3: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/3.jpg)
Мобильные устройства:
по-прежнему Дикий Запад
![Page 4: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/4.jpg)
![Page 5: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/5.jpg)
3 миллиарда
![Page 6: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/6.jpg)
В чем особенность мобильной рекламы?
![Page 7: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/7.jpg)
![Page 8: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/8.jpg)
Как мобильная реклама может решать задачи бизнеса
![Page 9: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/9.jpg)
Какие следующие шаги нужно сделать чтобы получить поток клиентов из мобильного канала
![Page 10: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/10.jpg)
Ближайшее будушее:
3 важнейших тренда
![Page 11: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/11.jpg)
проблема /проблемыvs
возможности
![Page 12: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/12.jpg)
![Page 13: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/13.jpg)
![Page 14: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/14.jpg)
Видео: здесь
![Page 15: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/15.jpg)
![Page 16: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/16.jpg)
![Page 17: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/17.jpg)
![Page 18: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/18.jpg)
![Page 19: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/19.jpg)
![Page 20: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/20.jpg)
![Page 21: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/21.jpg)
Общение как ключ к рекламе:
![Page 22: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/22.jpg)
![Page 23: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/23.jpg)
![Page 24: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/24.jpg)
![Page 25: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/25.jpg)
![Page 26: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/26.jpg)
![Page 27: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/27.jpg)
Победа iPad /планшеты исмартфоны
![Page 28: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/28.jpg)
![Page 29: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/29.jpg)
The future is already here.It is just unevenly distributed
William Gibson
‘Будущее – уже здесь.У него просто неровное распространение'
![Page 30: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/30.jpg)
‘Mobile Marketing’ book
http://www.ozon.ru/context/detail/id/18422119/
![Page 31: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/31.jpg)
![Page 32: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/32.jpg)
![Page 33: "Mobile possibilities of Advertising": Leonid Bugaev at Wapstart conference](https://reader033.fdocuments.us/reader033/viewer/2022061210/5490880ab47959ae028b47a9/html5/thumbnails/33.jpg)
Thank you!
Leonid Bugaev
http://www.nordic.me
fb.com/lbugaev
+79067305073