Mobile Photoshop

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    Mobi-Picasso

    A Business Plansubmitted in partial fulfillment of

    the requirements for theDegree of Bachelor of Technology

    Under Biju Pattnaik University of Technology

    by

    Rana Ashraful Abrar Roll # ECE200510390Saroj Kumar Dash Roll # CSE200510031Anunaya Mund Roll # CSE200510352Subramanyu Sethi Roll # CSE200510227

    February - 2007

    Under the guidance

    Dr. B.P Pattnaik

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    NATIONAL INSTITUTE OF SCIENCE &TECHNOLOGYPALUR HILLS, BERHAMPUR, ORISSA 761008, INDIA

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    ABSTRACT

    Most of the cell phones today feature mobile photoshop only in the high end version

    but we would like to implement a low cost mobile photoshop which would also have

    features like editing the pictures and various format supports.

    We would rather provide this as a full fledged service keeping the essence of all good

    factors of expensive photoshop softwares; vendors will include clients likeNokia

    because, this corporation is currently the world's largest manufacturer of mobile

    telephones, with a global market share of approximately 36% in Q4 of 2006. Other

    mobile phone manufacturers include Apple Inc., Audiovox (now UT Starcom),

    Benefon, BenQ-Siemens, High Tech Computer Corporation, Fujitsu, Kyocera, 3G,

    LG, Motorola, NEC, HTC, Panasonic (Matsushita Electric), Pantech Curitel, Philips,

    Research in Motion, Sagem, Samsung, Sanyo, Sharp, Siemens, Sierra Wireless, SK

    Teletech, Sony Ericsson, T&A Alcatel, and Toshiba. There are also specialist

    communication systems related to, but distinct from mobile phones, such as for

    exampleProfessional Mobile Radio.

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    ACKNOWLEDGEMENT

    We express our deep sense of gratitude to, Dr. Partha S. Mallick, Project Advisor,

    for his valuable guidance and constant unfailing encouragement for completing this

    project.

    We are also grateful to our friends for tirelessly and patiently pursuing us to finish this

    report without whose help completion of the project report was the next thing to

    impossible.

    Last, but not the least, We give our sincere thanks to Mr. B. Balaram, for giving us

    the opportunity and creating a nice work environment for us to complete our Business

    Plan report within the stipulated period of time.

    Finally, I would like to thank Mr. Sangram Mudali for providing us proper

    environment for the completion of the report.

    Rana Ashraful AbrarSaroj Kumar DashAnunaya MundSubramanyu Sethi

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    TABLE OF CONTENTS

    ABSTRACT ....................................................................................................................i

    ACKNOWLEDGEMENT ............................................................................................. ii

    TABLE OF CONTENTS ..............................................................................................iii

    1. GENERAL INFORMATION .................................................................................... 1

    2. DETAILS OF THE PROPOSED PROJECT ............................................................. 4

    Land and Building: .....................................................................................................4

    Machineries / Equipments: .........................................................................................4

    2.3 Miscellaneous Fixed Assets: ................................................................................ 4

    2.4 Preliminary and Pre Operative Expenses : ........................................................... 5

    2.5 Working Capital: .................................................................................................. 5

    3. MARKET POTENTIAL ............................................................................................ 63.1. Present Demand and Supply of the Product Competition: ..................................6

    3.2 Target Clients: ...................................................................................................... 6

    3.3 Marketing Strategy: ..............................................................................................6

    4. MANUFACTURING PROCESS .............................................................................. 7

    4.1 Technical Know How Availability: ..................................................................... 7

    4.2 Step by Step Description: ..................................................................................... 8

    5. PRODUCTION SCHEDULE .................................................................................... 9

    Number of Working Days per Annum: ......................................................................9

    Number of Working Shifts : ....................................................................................... 9

    5.2.1 Sales Revenue: ............................................................................................ 9

    5.2.2 Utilities: ....................................................................................................... 9

    5.2.3 Salaries/Wages: ......................................................................................10

    5.2.4 Repairs and Maintenance : ........................................................................10

    5.2.5 Selling and Distribution Expenses : ..........................................................10

    5.2.6 Administrative Expenses: ..........................................................................10

    Interest: .................................................................................................................11

    Depreciation: ........................................................................................................11

    Misc. Expenses: ....................................................................................................11

    Rent: .....................................................................................................................11

    Total Cost of the Project: ..................................................................................... 12Means of Finance: ................................................................................................12

    6. PROFIBILTY PROJECTIONS ............................................................................. 13

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    Entrepreneurship Project

    1. GENERAL INFORMATION

    Name of the Entreprenuers:

    Sandeep Tripathy

    Soumya Ranjan Behera

    Lingaraj Satapathy

    Proposed Project:Mobile Photoshop

    Major Product / Services:

    Software Product and its Maintenance

    Proposed Locations:

    Bhubaneswar / Bangalore / Hyderabad / Delhi

    Type of Organization:

    Software Development Organization

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    Entrepreneurship Project

    ENTREPRENUER PROFILE:

    1. Name:Rana Ashraful Abrar

    Educational Qualification:B.Tech (ECE)

    Technical Skills:C,C++, JAVA, Xilinx, VHDL

    2. Name :Saroj Kumar Dash

    Educational Qualification:B.Tech (CSE )

    Technical Skills:C,C++, JAVA

    3. Name : Anunaya Mund

    Educational Qualification:B.Tech (CSE)

    Technical Skills:C,C++, JAVA

    4. Name : Subramanyu Sethi

    Educational Qualification:B.Tech (CSE)

    Technical Skills:C,C++, JAVA

    5.

    TYPE OF THE PRODUCT / SERVICES:

    1. Type of the Project :

    Software Development and Maintenance

    2. Product / Services Description :

    It is a Software Development Firm.Our Firm develops the

    mobile photoshop software for our clients with very user

    friendly features. We will also provide facility for feature like

    editing the pictures and various format supports.

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    3. Major Consumers:

    Cell-phone Manufacturers, Student Community, Middle class

    consumers, Software and Hardware Companies

    PROMOTERS:

    1. Major Promoter of our project will be loans taken from banks.

    2. Capital from venture Capitalists.3. Reliable and other intermediary supportive Capital Ventures sources.

    4. Mr. Satyajit Patra, Program Manager, Accenture, Bangalore.

    5. Mr. Bhawani Shankar Kar, Software Engg, Infosys, Bhubaneswar.

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    2. DETAILS OF THE PROPOSED PROJECT

    This project is all about developing the mobile photoshop software for our clients

    with very user friendly features. The project will be done in J2ME. We will also

    provide facility for feature like editing the pictures and various format supports. It canbe used both by class and mass people of our society. The feature would be an instant

    hit among the student section which constitutes of more than 35% of total cell-phone

    users in India as well as abroad.

    Land and Building:

    Sr. No. Particular Area Required Total Value Remarks

    1.2.

    LandBuilding

    NA2500sqFt Rs. 3,20,000

    Total: Rs. 3,20,000

    Machineries / Equipments:

    Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

    1. Computer 30 30,000 9,00,0002. Printer(laser jet) 5 5,500 27,500

    3. Scanner 5 3,500 17,500

    4. Fax 1 5,000 5,000

    Total: 9,50,000

    2.3 Miscellaneous Fixed Assets:

    Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

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    1. Furniture T(30),C(30) 1,200 36,000

    2. Coffee Maker 1 5,000 5,000

    3. A.C. 6 20,000 1,20,000

    Total: 1,45,000

    2.4 Preliminary and Pre Operative Expenses :

    Sr. No. Particulars Amount (Rs.) Remarks

    1.

    2.

    3.

    Interest during

    implementation

    Establishment

    ExpensesStart-Up

    Expenses

    2,10,000

    Misc. expenses

    Total 2,10,000

    2.5 Working Capital:

    Sr. No. ITEM Rs.

    1.2.

    3.

    4.

    Raw-MaterialSalary/Labour

    Rent

    Interest on loan

    ----------21,000/labour/month

    3,10,000/year

    4,50,000/year

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    3. MARKET POTENTIAL

    3.1. Present Demand and Supply of the Product Competition:

    Mobile photoshop software is a new technology which integrates with theories and

    technologies of many academic and technical subjects. The demand for an easy o use

    photo editing software has been on the cards since long. Only few handset producers

    in India offer this facility and that too in high end cells only. So, his kind of a product

    will surely have lots of consumers.

    3.2 Target Clients:

    Our main target clients are Cell-phone Manufacturers, Student Community, Middle

    class consumers, Software and Hardware Companies who may require mobile

    photoshop usage in their day to day life. Either they can use this to as a pastime or a

    professional tool.

    3.3 Marketing Strategy:

    The Marketing Strategy will be advertising the product through the media and by

    companys representatives by visiting various target clients and by making them

    aware of the features, application and the type of technology used in product.

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    4. MANUFACTURING PROCESS

    4.1 Technical Know How Availability:

    Java Platform, Micro Edition or "Java ME" (also referred to as Java 2 Platform, Micro

    Edition or J2ME), is a collection of Java APIs for the development of software for

    resource-constrained devices such as PDAs, cell phones and other consumer

    appliances. Java ME is formally a specification, although the term is frequently used

    to also refer to the runtime implementations of the specification. Java ME was

    developed under the Java Community Process as JSR 68. The evolution of the

    platform has abandoned the umbrella Java Specification Request in favor of separate

    JSRs for the different flavors of Java ME. Java ME was designed by Sun

    Microsystems and is a replacement for a similar technology, PersonalJava. Note that

    Sun only provides a reference implementation and that most work targeting a non-

    Intel-based small device will require a vendor-supplied JVM to be available on the

    device. Java ME has become a popular option for creating games for cell phones, as

    they can be emulated on a PC during the development stage and easily uploaded to

    the phone. This contrasts with the difficulty of developing, testing, and loading games

    for other special gaming platforms such as those made by Nintendo, Sony, and others,

    as expensive system-specific hardware and kits are required.

    Sun Microsystems has tended not to provide free binary implementations of its Java

    ME runtime environment for mobile devices, rather relying on third parties to provide

    their own, in stark contrast to the numerous binary implementations it provides for the

    full Java platform standard on server and workstation machines. One of the notable

    omissions is for Microsoft Windows Mobile (Pocket PC) based devices, despite an

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    Entrepreneurship Project

    open letter campaign to Sun to release a rumored complete project "Captain America"

    which is such an implementation.

    We have also to knowledge on phoneme.

    Different working platforms like Windows, Linux etc and programming skills like c,

    c++, java and knowledge of compilers.

    4.2 Step by Step Description:

    1) Study and analysis of whole project:- It includes knowing the full algorithm of

    the project i.e. what the project means and how to do the project

    2) Understanding J2ME- As described above this is the fundamental knowledge

    required for our project along with recently released phoneme.

    3) Program in JAVA platform:- It includes providing user interface for image

    processing and we should also include fast computing algorithms.

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    5. PRODUCTION SCHEDULE

    Number of Working Days per Annum:

    The Firm will remain open for all weekdays except Sundays and National holidays.

    Number of Working Shifts :

    Since it is a service and solution firm it does not follow any shift system rather it has

    working hours from 9:30am to 7:00 pm. We do also provide some flexibility work

    schedule if the situation demands.

    5.2.1 Sales Revenue:

    The sales revenue of the business depends on the number of clients it has dealt

    with in the present year.

    Year No of Items Quantity sold

    per year

    Unit Price

    In Rupees

    Total

    Realization(Rs)

    2007 1.MobilePhotoshop

    (Downloaded

    from Website)

    1000 2000 20,00,000

    2007 Mobile

    Photoshop

    (Sold to

    Mobile

    companies)

    5 20,00,000 1,00,00,000

    5.2.2 Utilities:

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    Entrepreneurship Project

    Sr. No. Particulars Annual Expenditure(Rs) Remarks

    1.

    2.

    3.

    4.

    Power/Electricity

    Water

    Coal/Oil/Stream

    Any other item

    1,10,000

    15,000

    ---------

    60,000

    Total 1,85,000

    5.2.3 Salaries/Wages:

    Sr.

    No.

    Particulars No. Wages/Salaries per

    Month(Rs.)

    Annual

    Expenses(Rs)

    1.

    2.

    3.

    4.

    5.

    Skilled

    Semi Skilled

    Unskilled

    Office Staff

    Any Other

    20

    4

    21,000

    5,000

    50,40,000

    2,40,000

    Total 52,80,000

    5.2.4 Repairs and Maintenance :

    Sr.No.

    Particulars Amount(Rs)

    1. Computer and Electronic goods 22,000

    5.2.5 Selling and Distribution Expenses :

    Sr.

    No

    Particulars Amount(Rs) Remarks

    1.

    2.3.

    Publicity Expenses

    TravelingFreight

    Total

    1,00,000

    60,00012,000

    1,72,000

    5.2.6 Administrative Expenses:

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    Sr.

    No

    Particulars Amount(Rs) Remarks

    1.

    2.

    3.

    Stationery & Printing

    Post/Telephone/Telegrams

    Entertainment Expenses

    Total

    25,000

    52,500

    22,500

    1,00,000

    Interest:

    Year Outstanding

    Loan Amount

    (Rs)

    Interest Installment(Rs) Balance(Rs)

    1 40,00,000 4,00,000 5,00,000 44,00,000

    Depreciation:

    Sr.

    No.

    Type of Asset Cost of Asset Expected Life Depreciation

    1. Computer 30,000 5 yrs 16,000

    Misc. Expenses:

    Sr.

    No.

    Description Cost

    1. Furniture 40,000

    2. Coffee Maker 5,000

    3. A.C. 1,00,000

    Total 1,45,000

    Rent:

    Sr.

    No.

    Item Rs.

    1.

    2.

    3.

    4.

    Building

    Electricity

    Water

    Phone

    2,50,000

    1,10,000

    15,000

    50,000

    Total 4,20,000

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    Total Cost of the Project:

    Sr. No. Particulars Total Value(Rs.)

    1.

    2.

    3.

    Fixed Capital(Total if item No.2.1,2.2,2.3)

    Working Capital margin

    (Total of item No. 2.5)

    Preliminary & Pre-operative

    Expenses

    (Total of item No. 2.4)

    14,15,000

    10,12,000

    2,10,000

    Total 26,37,000

    Means of Finance:

    Sr. No. Particulars Amount

    (Rs.)

    Remarks

    1.

    2.

    3.

    4.

    Own Investment

    Term Loan

    Working Capital Loan

    Any Other Source

    15,00,000

    40,00,000

    1,00,000

    Total: 56,00,000

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    6. PROFIBILTY PROJECTIONS

    Sr. No. Particulars Amount (Rs.)

    A.

    B.

    i)

    ii)

    iii)

    iv)

    v)

    vi)vii)

    viii)

    ix)

    x)

    C.

    D.

    E.

    Sale Realization

    Cost of Manufacturing/

    Servicing

    Raw Material

    Utilities

    Salaries/Wages

    Repairs & Maintenance

    Selling & Distribution

    Expenses

    Administrative ExpensesInterest

    Rent

    Depreciation

    Misc. Expenses

    Total

    Gross Profit/Loss(A-B)

    Income-tax

    Net Profit/Loss

    1,20,00,000

    7,85,000

    1,85,000

    52,80,000

    22,000

    1,72,000

    90,0004,00,000

    4,20,000

    16,000

    1,45,000

    94,95,000

    25,05,000

    8,37,000

    16,68,000

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