Augmenting the Scope and Reach of Mobile Payments through Prepaid

2nd Financial and Digital Payments ConferenceHotel Taj Mahal Palace and Tower, Mumbai

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The Road Ahead…

Augmenting the Reach Inclusive E payments through GiftMate Conducive Ecosystem and DeliveryAugmenting the Scope Customer Gratification Tool Loyalty Solution DeliveryCase StudiesMobile payments: Win-Win for all

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Augmenting the Reach

Inclusive E payments TG Pre Earning Stage

▫ Have Cash – Will Spend▫ Moderate Purchasing power but High Spending power

Young Adults▫ Very Tech Savvy▫ Willing to experiment

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Augmenting the Reach

Product Features www.giftmate.in Innovative: Virtual credit against mobile phone Instant: Sms’ed to the phone Convenient: Resides on Mobile –easy to carry Secure: 2 Factor Authentication FREE to use: No charges for consumer

Contd..

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GiftMate as an Inclusive financial tool

Conducive Ecosystem for Delivery Load Points

▫ 1300 The Mobile Stores across 200 cities▫ 3400 Sify iway cyber cafes across 154 cities▫ Online and Mobile

Redemption Points▫ Movie tickets across 300 cinema halls▫ Instant Mobile recharges (CDMA and GSM) sitting in

your home/Lecture hall/Canteens▫ 3000 Online websites▫ 10000 Retail merchants▫ 150 Utility companies

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Augmenting the Scope

Customer Gratification Tool Companies/Brands looking to engage its

consumers Mobile- Weapon of Choice GiftMate provides ability to gratify/reward

▫ Instantly▫ In smaller denominations▫ Lets consumer decide his/her end reward

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Augmenting the Scope

Flexible Loyalty/R&R Tool Loyalty Programs Galore! GiftMate delivers Loyalty Credit directly to the

consumer’s mobile phone Redemption- open or closed is seamless

serving▫ Aspirations – lifestyle product as one can redeem

while on the move▫ Ego – Consumer feels being in command

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Case Studies

Citibank Credit Card Loyalty Points Redemption Program TG: 22-45 tech savvy customers One of its kind redemption process in flat 2

minutes ! Consumer can then buy movie tickets to

perfumes

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Case Studies

Zapak users Loyalty Program TG: 12-25 age group Zapak gamers can redeem loyalty points for

GiftMate creditZapak Monetization Initiative Zapak free gamers can buy exclusive games on

www.zapak.com ▫ Load up phone with GiftMate ▫ Buy games sitting at home

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Win Win…

Companies/Brands can monetize their networks Zero logistics Instant Delivery Customer DelightMobile payment models Greater Acceptance Steady Revenue stream

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Thank You!

rohan@paymate.co.in