Mobile Now
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If it Doesn’t Work on Mobile, it Doesn’t Work CMJ 351 Multimedia Production Thursday, Oct 3 2013 Damon Kiesow @dkiesow
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Presentation to journalism students at University of Maine on Oct 3. Hashtag was #mobilenow
Transcript of Mobile Now
If it Doesn’t Work on Mobile, it Doesn’t WorkCMJ 351 Multimedia ProductionThursday, Oct 3 2013
Damon Kiesow@dkiesow
so, what do I do?
Senior Product Manager / Mobile Boston Globe, Boston.com
Digital Media Fellow Poynter.org
Managing Editor / DigitalThe Nashua Telegraph
Principal Photo EditorAOL News & Sports
PhotojournalistNashua Telegraph, Laconia Citizen,
Associated Press, Biddeford Journal Tribune, Bangor Daily News
Currently:
Previously:
for discussion
MobileStrategyUXMobile
how big a deal is mobile?
Bigger than:
A. The invention of the printing press?B. All broadcast media?C. The creation of the Internet?D. The discovery of fire?E. Life as we know it?
Globally more people have access to a cell phone than running water. (6 billion vs 4.5 billion)
Mobile is now
mobile metrics | smartphone majority
Consumers are switching - 107 million users in U.S.
OPA: A Portrait of Today’s Smartphone User - 08/12
0%
10%
20%
30%
40%
50%
2011 2012
57% this year
mobile metrics | cross platform readership
They are not tied to a single device
Four Platforms4%
Three Platforms17%
Two Platforms33%
One Platform46%
Measuring Print, Computer, Smartphone, Tablet. Question: Which, if any, of the following did you do in the past SEVEN days? (N=2,518) Newspaper Multiplatform Usage, Newspaper Association of America, 2012.
mobile metrics | widely read
They are using multiple news sources
Question: About how many different news websites (from any source), news apps or related sources do you regularly check or follow on your [platform used]? Total Samples
Computer Smartphone Tablet
4.0
3.43.7
We will spend $25 billion on apps this year, $50b by 2015 (movies = $10b)
We spend 120 minutes in apps daily (Games = 51 min, News = 3 min )
34% of smartphone owners go online primarily via phones
mobile metrics | bottom line
So, 34% see only this
If it doesn’t work on mobile,
It doesn’t work.
responsive web design | device friendly
480px 600px 768px 1024px 1200px
7” Tablets 10” Tablets 10” Tablets WidescreenSmall
mobile first | rwd is just the start
1
2
3
4
5
mobile content | nothing new
but it’s not just about content
Security
Environment
Automation
Entertainment
Appliances
Health Fitness Wearables
News
Directions
WeatherSports
Time
RetailPayment
life support
Your phone can wake you up in the morning and warn you of too much CO2 in the house; Track your morning fitness routine and still get you to work on time; Get you deals at Target and check your credit card balance; Let you buy lunch and count the calories; Alert you to breaking news and route you around traffic on the way home; Set your home DVR to record ‘Breaking Bad’ or order and play season one on Netflix.
https://bitly.com/14OAv4V
The death of NFC and the potential of the new news bundle
“
”
question
If you are a smartphone owner
When is the first time you picked up the phone this morning?
When is the last time you will put it down tonight?
To serve mobile readers
We need to live mobile
mobile is magic
It knows where you are
mobile magic
Who your friends are
mobile magic
What you are doing
mobile magic
What music you like
mobile magic
How much you weigh
mobile magic
Your credit card number
mobile magic
It even makes phone calls
mobile magic
“A technology’s overall capacity to produce unprompted change driven by large, varied, and uncoordinated audiences.”
- Jonathan Zittrain
generativity
“[Consumers] don't think in terms of demographics or product categories, but rather, jobs just arise in their lives, and they hire products or services to get the job done."
-Clayton Christensen
Jobs to be Done
“What would make
my day better
would
be a respons
ively
designed new
s site
using javascr
ipt
media queries
.”
Original photo by Flickr user KaterHa
Good user experience
=
Setting users free
There are more things in heaven and earth, Horatio,
Than are dreamt of in your philosophy.“ ”
Hamlet, act 1 scene 4
Shakespeare | product manager
complexity ≠ value
Journalists consider adding detail inherently good
For product innovation subtraction is inherently better
usability | cognitive factors
Jordan Julien - uxmag.com http://dmk.im/H18NYg
so, what to do?
Listen to readers
Solve their problems, not ours
Live mobile first
Don’t be perfect
Be good journalists
Damon Kiesowdelicious.com/dkiesow/mobile
thanks | questions?
