9 – 12 November ■ Sheraton Brussels Hotel, Brussels

• Featuring a fully interactive, multi-streamedprogramme with contributions from seniorrepresentatives of: Cellcom, Sonaecom,Telekom Serbia, Telenor, Telenor Serbia,Telefonica and UK Broadband

• Meet the leading suppliers of networkoptimisation and planning solutions in the MNO exhibition

• Interact with the world’s optimisation experts in a series of structured networking sessions including – focus groups, interactive discussion sessions, technical surgeries and the MNO drinks reception

Pre-Conference Tutorials9 November 2009

Led by:Tektronix &

Theta Networks

Post-Conference Workshop12 November 2009

Ensuring A Fully Optimised HSPA+

Deployment

Register today! Tel +44 (0) 20 7017 7483 email: registrations@iir-telecoms.com

www.iir-mno.com

This event will show youhow to improve coverage,

maximise capacity andmanage performance

Mobile Network Optimisation 2009

Endorsed by

To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

CONFERENCE DAY ONE – 10 NOVEMBER

Plenary And Keynote Session

08.30 Registration And Refreshments

09:00 Welcome Speech Andrea Monteiro, Conference Producer, IIR Telecoms & Technology

09:05 Opening Remarks From The Chair

09:15 Moving Target: From Optimising For Coverage To OptimisingFor Capacity

� Identifying the main drivers for the move from optimising coverage tooptimising capacity

� Guaranteeing that the core network can meet the growth in data traffic� Developing techniques to deliver the optimal capacity to the radio network� Upgrading the core network to support the evolving radio access networks

Gerard Macnamee, CTO, UK Broadband

09:55 Meeting The New Challenges For Mobile NetworkOptimisation In The Mobile Broadband World

� Examining how to manage the challenges that Mobile Broadband will posefor the engineering of Cellcom’s network

� Analysing current network dimensioning and expansion� Outlining the network planning and optimisation strategy� Investigating and solving customer complaints

Baruch Bar, Radio System Engineering Department Manager, Cellcom

10:35 Morning Refreshments

11:05 Keynote Panel Discussion: Optimising Your Mobile NetworkTo Completely Fulfil Mobile Broadband Expectations - Making The Choice: HSPA, HSPA+, LTE And WiMAX

� Outlining the roadmap for Mobile Broadband deployment and determiningthe impact on your technology choices for network evolution and optimisation

Stream A Mobile Network Optimisation

14:00 HSPA+: Examining Initial Lessons Learnt From FieldExperience at Sonaecom

� Examining HSPA+ drivers and the Mobile Broadband evolution� Identifying the main differences brought by HSPA+ in comparison to HSPA

- HSDPA – 64QAM versus QPSK/16QAM- EUL:2ms TTI versus 10ms TTI

� Summarising the main initial finding from HSPA+ tests performed in a lab environment

� Presenting the initial results and performance of HSPA+ deployment on thecommercial network

� Examining the main challenges and issues for HSPA+ optimisation� Beyond 64QAM

- MIMO- Dual Carrier- Dual Carrier + MIMODavid Antunes, Wireless Technologies Engineer, Sonaecom

14:40 Focus Groups - Problem Solving SessionsThese focus groups will allow you to share valuable first-hand insights and experiences with members of the audience in an informal discussionenvironment. The focus groups will take place simultaneously, with time for delegates to attend two full sessions. After the discussion sessions arepresentative from each group will report back to the rest of the audience.

Discussion 1: What Is 4G And What Will It Offer Your Network?Discussion 2: How Can you Overcome The Key ChallengesInvolved In Integrating Femtocells Into An Established Mobile Network?Discussion 3: How Do You Optimise 3G Data Services ToMeet Customer Expectations?Discussion 4: How Can You Overcome The Mobile Bottleneck?

15:40 Afternoon Refreshments

16:20 Developing KPIs And KQIs To Actively Support Your Network Optimisation Strategy

� Assessing the extent to which appropriate KPIs and KQIs can effectivelysupport performance monitoring

� Setting appropriate KPIs to measure the performance of your network interms of- coverage - transmission rates - availability- dropped connections - data lag - data transfer errors- service access time - continuity of service

� Ensuring that your KPIs are capable of adapting to growing network traffic� Carrying out performance monitoring against KPIs to optimise fault management

Eric Cetellier, Director of Marketing – Test and Optimisation, Tektronix

Pre-Conference Tutorials – 9 November 2009

Registration and coffee will commence at 09.00. The tutorials will runfrom 09.30 to 15.30 with appropriate breaks for lunch and refreshments

09.30 – 11.00 Tutorial 1:Evolving 3G Network

Optimisation Strategies

11.30 – 13.00 Tutorial 2:Mobile Broadband

Optimisation Methodology

13.00 Lunch

11.00 Morning Refreshments

Led by: Theta Networks� Analysing the current level of development of Mobile

Broadband networks� Measuring the quality of experience for Mobile Broadband users� Assessing the difference between mobile data and voice optimisation� Identifying the traditional network optimisation methodology pitfalls� Outlining the best approach for mobile data optimisation� Analysing practical optimisation cases

14.00 – 15.30 Tutorial 3:Using QoE Metrics To EnhanceYour End-To-End Mobile Network

Optimisation Strategy � Leveraging information on customer experience to meet QoS

requirements across the network� Examining how customer expectations of QoS are evolving with

the migration to Mobile Broadband� Understanding how to map customer needs into network KPIs to

develop an end-to-end optimisation strategy� Combining QoE measurements and KPIs to pre-empt any

provisioning problems and improve customer experience

Led by: TektronixThis tutorial will provide a fresh perspective on 3G Mobile NetworkOptimisation with an exploration of the most advanced andinnovative optimisation tools and techniques. The session willillustrate a path to advanced 3G network optimisation, with theadoption of intelligent applications such as geo-localisation andautomated or system-assisted audit reporting. At the end of the tutorial, participants will have a deep understandingof the most evolved techniques and trends in network optimisationand will be able to master the challenges posed by the evolution of modern wireless technologies. Particular attention will be paid tothe impact of network optimisation strategies on the business case.

Feedback from IIR’s Mobile NetworkStrategies Portfolio“The conference gave me a huge insight from a practical perspective into UMTS 900,deployment strategies and challenges.”Mohammad Al-Subaie, Qatar Telecom @ Mobile NetworkOptimisation 2008

“Interesting presentations and a goodopportunity for meeting people”Abdellah Bouirig, Orange France @ Radio Planning Forum 2008

“Conference topics were actual and hot, speakers were very professional”Isabel Luis, TMN @ 3G Radio Networks 2008

“A very good opportunity to get to know people from other operators who are in chargeof network performance topics, additionally it is a good possibility for networking with different tool suppliers”Martin Binder, Network Performance Manager, mobilkom austria @ Performance Measurement 2008

15.30 Close Of Tutorials Followed By Refreshments

Email: registrations@iir-telecoms.com Web: www.iir-mno.com

Mobile Network Optimisation Drinks Reception IIR you will have a chance to network with your peers and continu

� Analysing the different Mobile Broadband technologies available andcomparing them in terms of- capacity - speed - cost structures - potential ROI

� Analysing your requirements and those of your customers to determine whichof the technologies would be most appropriate, where in the network theyshould be deployed and when

� How would your network optimally evolve in the next two years- can HSPA/HSPA+ meet the Mobile Broadband QoE and QoS requirements?- when will you need LTE?- is WiMAX dead?After an initial discussion amongst a panel of the keynote speakers, delegateswill be invited to give their comments

11:45 Leveraging QoE Metrics For Mobile Broadband Optimisation� Calculating Mobile Broadband usage

- worldwide penetration and growth- additional revenue streams created by increased data traffic

� Analysing Mobile Broadband QoE challenges- mobility - connectivity - network dimensioning- application quality - bearer quality

� Using QoE metrics (KPIs) to gain end-to-end visibility- QoE relating specifically to Mobile Broadband and internet experience- explaining the gap between QoE and QoS and describing the importance of QoE

� Examining the benefits of leveraging QoE after each stage of the MobileBroadband migration and throughout the organisation- testing and performance optimisation- preparing for issues before they occur through data samples or monitoring

artificial data created by testing engineers- troubleshooting and managed services- tackling problems quicklyYann Bouqillod, Vice President, Theta Networks

12:25 Lunch

Stream B Radio Planning

14:00 Implementing A Second Carrier In A 3G Network: Assessing The Impact On The Capacity And Performance

� Examining the additional carrier scenario: R99 on the first and HSDPA on the second carrier

� Assessing the impact on the R99 performance and capacity� Examining the effect on HSDPA performance and capacity� Measuring the improvement and deterioration of the throughput, traffic,

volume, mobility, traffic directing, etcNenad Zeljkovic , RAN Planning and Development Manager andBoris Milatovic, RAN Planning and Development Team Leader, Telekom Srbija

14:40 Focus Groups - Problem Solving Sessions These focus groups will allow you to share valuable first-hand insights and experiences with members of the audience in an informal discussionenvironment. The focus groups will take place simultaneously, with time for delegates to attend two full sessions. After the discussion sessions arepresentative from each group will report back to the rest of the audience.

Discussion 1: How Do Successfully Plan An LTE Network? - Evaluating Deployment Strategies, Challenges And Timescales?

Discussion 2: How Do You Conduct An Accurate RiskAnalysis Of Mobile Broadband Network Rollout Strategies?

Discussion 3: What Are The Potential Solutions ForOptimising In-Building Coverage To Manage The Growth InData Usage And Mobile Broadband?

Discussion 4: What Are The Main Considerations When PlanningAnd Rolling Out A Shared 3G/Mobile Broadband Network?

15:40 Afternoon Refreshments

16:20 Late Addition Motorola Case StudyFor full details of the presentation content and the speaker, please visitwww.iir-mno.com

17:00 Achieving Cost-Effective Traffic Management Across 2G And3G Networks

� Studying customer behaviour and traffic flow in 3G networks - where and when are users moving between 2G and 3G networks?

� Managing neighbour relations between 2G and 3G cells to minimisedropped calls and interference and improve service quality

� Optimising definition and parameterisation of network edge cells to ensureseamless 2G-3G operation

� Defining the key metrics for measuring the success of 3G and 2G handover- handover IRAT time - compress mode time - call setup success rate- call completion rate - dropped call rateDr. Jakov Stojanovic, Radio Network Optimisation Manager,Telenor Serbia

17:10 Closing Remarks From The Chair

17:20 Close Of Day One

CONFERENCE DAY TWO – 11 NOVEMBER

Plenary And Keynote Session08.30 Registration And Refreshments

09:00 Opening Remarks From The Chair

09:10 Examining The European Policy On Bridging The Digital DividendBuilding on his experience as a key advisor to the UK government for theDigital Britain Report, Kip Meek will outline his perspective on shapingbroader European policy for the digital dividend. Kip Meek, Chairman, Ingenious Consulting Network

10:30 Afternoon Refreshments

11:00 Mobile Broadband Traffic And Subscription Forecasting ForOptimisation Of Network Investments

� Describing the mobile data traffic evolution- what are the drivers for mobile broadband traffic and subscription growth?

Stream A Mobile Network Optimisation14:00 900 MHz Refarming: Achieving The Highest Efficiency

In The Most Valuable Band� Addressing coexistence issues between GSM/UMTS and between operators� GSM planning and optimisation for narrowband, high-capacity deployments� Optimising operating costs in key areas

- spectrum efficiency- power consumption- user handsetsEfrein Gago-Cerezal, Network and Radio Access Evolution Strategy,Telefonica

14:40 Evaluating SIM Card-Based Techniques For Measuring And Improving The Subscriber Experience

� Measuring network performance indicators in order to maintain customersatisfaction levels and meet regulatory requirements- call success rate- call drop rate- system availability

� Calculating the efficiency of drive testing, probing and network statistics as a way of measuring service quality

� Examining SIM card-based service monitoring solutions� Determining how MVNOs can benefit from this solution

Tony Haigh, Partner, Analysys Mason

15:20 Afternoon Refreshments

Plenary Session

15:50 Technical SurgeryThis session will feature a series of short and focused presentations on some ofthe most recent technological developments by senior experts from leadingsuppliers of network optimisation and planning solutions. Delegates will alsohave the opportunity to question the speakers on their most pressingtechnology challenges.

2009 9 – 12 November ■ Sheraton Br

© IIR BV 2009. Due to unforeseen circumstances the programme may change and IIR reserves the right to alter the venue and/or speakers

To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

would like to invite you to an informal drinks reception where ue with the day’s main discussions in a relaxed environment.

17:00 Achieving Effective Radio Planning For 3G/HSPA Networks:Meeting The Challenges Of Planning For New Services

� Optimising cell site locations in the planning phase - co-planning multiple technologies and setting interworking parameters

� Analysing and improving the RF environment, both before and after 3G deployment

� Establishing parameter settings for UMTS and HSPA� Developing techniques to enable the operational deployment of Automatic

Cell Planning solutions in 3G networks and analysing the impact on performance� Deploying neighbour list planning to enhance network quality and coverage

Speaker to be announced, for updates visit www.iir-mno.com

17:10 Closing Remarks From The Chair

17:20 Close Of Day One

� Evaluating available mobile terminals and subscription plans� Establishing forecasting models for traffic generated by different terminals� Analysing the relationship between aggregated traffic per month and traffic

during peak times- modelling traffic forecasts in peak times per subscription

� Establishing long term broadband subscription forecasts� Demonstrating how long term subscription forecasts and traffic forecasts in the

peak hour are used in techno-economic analyses for mobile network rolloutsKjell Stordahl, Senior Advisor, Telenor Norway

11:40 Understanding How To Build An Effective Techno/Economic Model� Analysing the different network rollout strategies for Mobile Broadband and

examining the associated business case calculations� Understanding how the techno/economic can be used to calculate:

- cash flow - Net Present Value (NPV) - pay back time - internal rate of return� Determining the extent to which your economic model should incorporate

- traffic - dimensioning of base station capacity- increasing number of base stations - investments - Opex costsNils Kristian Elnegaard, Senior Research Engineer, Telenor R & I

12:20 Lunch

Stream B Radio Planning14:00 Determining How To Effectively Plan An HSPA+ Network

� What are the key network impacts and investments of HSPA+ in relation to - nodeB - backhaul - RNC - core network - HLR

� Analysing the key parameters of an HSPA+ network and determining howthey differ from an HSPA network

� Developing an effective deployment process for HSPA+ taking into account- definition of performance targets - definition of parameter sets- configuration and capacity planning - the different coverage options- layering options

� Understanding how to ensure that your cell planning delivers the optimalcoverage, capacity and performance

� Determining how to effectively optimise your air interface dimensioning Speaker to be announced, for updates visit www.iir-mno.com

14:40 Panel Discussion: Meeting The Technical And OperationalChallenges Of 3G RAN Sharing

� Outlining the different options for RAN sharing and their implications foroperators’ planning activity- shared node Bs and RNCs - shared masts - shared antennas

� Outlining the design and planning considerations for achieving a shared 3G RAN- vendor support of RAN sharing - choice of technical solution- testing - radio planning - O&M

� Managing the day-to-day running of your shared 3G RAN- identifying the operational issues that arise from sharing a network with a

competitive operator and developing strategies to manage these challenges� Managing network performance and end to end Quality of Service across a

shared network� Exploring the impact of network sharing on network performance and end

to end service quality managementLed by: Ian Birleson, Partner, Analysys Mason

15:20 Afternoon Refreshments

16:30 The Big Questions!Both speakers and delegates will consider and discuss the questions belowas well as key themes from the conference

� How Can You Reduce Capex And Opex Of Your Network Deployments?� How Can You Use Proactive Performance Management To Ensure A Return

On Your Network Investments?� How Do You Manage Capacity And QoE For Increased Data Traffic?� What Is The Main Criteria For Selecting Site Locations?

17:10 Closing Remarks From The Chair

17:20 Close Of Day Two

russels Hotel, BrusselsPost-Conference Workshop –

12 November 2009

Ensuring A FullyOptimised HSPA+

DeploymentRegistration and coffee will commence at 09:30. This session will run

from 10:00 – 16:00 with a break for lunch and refreshments

Monitoring HSPA Performance And Identifying The Deciding Factors For The Migration To HSPA+� Measuring the current performance levels being achieved by HSPA� Understanding how rising demand for network capacity and

speed will impose constraints on your network� Identifying the factors that should contribute towards your

decision to upgrade your existing HSPA network to HSPA+- speed - capacity requirements - ROI - environment

� Identifying where HSPA+ should initially be deployed

Analysing Recent HSPA+ Trials: Outlining The ExpectedNetwork Performance Improvements � Analysing data speeds recently achieved by HSPA+ trials and

comparing them with other Mobile Broadband technologies� Using this information to determine when and where to

deploy HSPA+� Understanding how HSPA+ is likely to enhance the Mobile

Broadband experience:- will it lead to increased usage?- is its purpose to prepare for LTE migration?

� Deploying Multiple Input Multiple Output (MIMO) technology to in order to manage increased speeds effectively

Workshop Leader to be announced, for updates visit www.iir-mno.com

� Mobile Network Operators 46%� Vendors 43%� System Integrators/Consultants 5%� Industry Assocations 4%� Analysts and Media 2%

� Western Europe 44%� CEE, Russia & CIS 13%� Middle East & Africa 21%� Scandinavia 9%� Americas 8%� Asia 5%

Who will you meet?Mobile Network Optimisation will bring together seniornetwork planning and optimisation specialists fromacross the EMEA region and beyond

Industry breakdown

Geographical breakdown

Email: registrations@iir-telecoms.com Web: www.iir-mno.com

www.eurocomms.co.uk

www.itedgenews.com

www.infocom-de.com

www.mcubedigital.com

www.mobilecomms.com

www.mobileeurope.co.uk

www.ossnewsreview.com

www.pmrpublications.com

www.telecompaper.com

www.telesemana.com

www.vanillaplus.com

www.whatsnewinmobile.com

www.ThinkFemtocell.com

www.telecomredux.com

About Mobile Network Optimisation 2009Mobile Network Optimisation is the flagship event in IIR’sNetwork Strategies portfolio and the leading event in theindustry, offering delegates the unique opportunity tonetwork with and learn from experts in the field of networkoptimisation and planning of new and successful MNOstrategies. Delegates will leave this event with a confidentand practical understanding of how to cost effectivelyenhance the coverage and capacity of their networks.

Produced in collaboration with leading industryassociations and supported by an advisory panel of senior level industry figures from across the Mobilenetwork optimisation and planning space this event is the key platform for the discussion and development of new and successful MNO strategies.

Compelling reasons to attend IIR’s Mobile NetworkOptimisation 2009

• This is a multi-streamed event that will detail strategies for maximisingcapacity and coverage in 2G and 3G networks, as well as detailing themigration path for mobile broadband

• The programme features a fully interactive format, with keynote case studiesand panel discussions, focus groups and technical surgeries

• Meet all of the leading suppliers face-to-face, hear product briefings anddevelop a clear picture of the latest developments in network optimisationsolutions in the MNO exhibition

• Share your experiences with and learn from your colleagues from aroundthe world during the structured networking opportunities that include anonline networking tool, meet and greet sessions and the MNO drinksreception on Tuesday 10th November

Media Partners

The Advisory PanelOur expert Advisory Panel has helped to ensure that Mobile NetworkOptimisation meets the needs of the industry by focussing on the keychallenges and concerns of mobile optimisation and planning. The Panel includes:

Alan Hadden, President, GSA

Kjell Stordahl, Senior Advisor, Telenor

Mobile Network Optimisation 20099 – 12 NovemberSheraton Brussels Hotel, Brussels

www.motorola.com

Motorola is known around the world for innovation incommunications. The company develops technologies,products and services that make mobile experiencespossible. Our portfolio includes communicationsinfrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetoothaccessories. Motorola is committed to delivering nextgeneration communication solutions to people,businesses and governments. A Fortune 100 companywith global presence and impact, Motorola had sales of US $36.6 billion in 2007.

www.tektronixcommunications.com

Tektronix Communications provides network operatorsand equipment manufacturers around the world anunparalleled suite of troubleshooting, optimization andmanagement solutions for fixed, mobile, IP and convergedmulti-service networks. This comprehensive set of solutionssupports a range of architectures and applications such as LTE, 3G, fixed mobile convergence, IMS, broadbandwireless access, WiMAX, VoIP and triple play, including IPTV.Tektronix Communications is headquartered in Richardson,Texas with its Test and Optimization Product Line based inBerlin, Germany. Learn more about the company's test,measurement and network monitoring solutions by visiting:www.tektronixcommunications.com

www.thetanetworks.com

With established offices in New Jersey, Beijing and in SãoPaulo, Theta Networks has been a pioneer in applyingDeep Packet Technology to mobile data networkmanagement. This technology has been proven to beideal for monitoring and optimizing Quality of Experiencefor end-users, solving provisioning problems, gatheringbusiness intelligence, protecting networks from mobileviruses, deploying new services, and significantlyincreasing operator revenues. Theta Networks has a longtrack record of network performance improvements andrevenue generation, working with many of the leadingoperators and vendors in the world.

Associate Sponsors

Sponsorship And Exhibition Opportunities

Mobile Network Optimisation is Europe’s leading mobile optimisation event addressing 3G, HSPA, WiMAX, LTE and mobile backhaul technologies. To increase theaccess and information transfer this year it will feature a multi-streamed programme and provide an unprecedented opportunity to meet, network and do business withthe global mobile network community.

Commercial OpportunitiesIn addition to providing a rich source of intelligence and contacts, MNO also provides a major opportunity for vendors to showcase their technologies and demonstrate the benefits of their solutions.For details on which Sponsorship and Exhibition opportunities will raise your profile and achieve the exposure your company needs to tap the business opportunities on offer, please contactStephan Groves at sgroves@iir-conferences.com +44 (0) 20 7017 7098. Whatever your requirements, we can develop a tailored solution that will fulfil both your business objectives and budgetary needs.

To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825Email: registrations@iir-telecoms.com Web: www.iir-mno.com

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Mobile Network Optimisation 2009 9 – 12 November ■ Sheraton Brussels Hotel, Brussels

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