MOBILE NETVIEW 3 -...

M O B I L E N E T V I E W 3 .0 FREQUENTLY ASKED QUESTIONS2013

2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-netview30.html OR CALL 1-800-423-4511

WHAT OPERATING SYSTEMS ARE COVERED IN MOBILE NETVIEW 3.0?

Mobile NetView 3.0 is metered data from our

on-device iOS and Android measurement.

Mobile NetView 3.0 gives clients the ability to

look at app and web data across both operating

systems, with the ability to target individual

operating systems.

WHAT WILL HAPPEN TO THE SURVEY‐BASED MOBILE NETVIEW?

We will continue to produce the survey-based Mobile

NetView product side-by-side. We are working with

the data integration team to fuse the survey-based

data with our on-device measured Android and

iOS data. An update on the progress of this will be

shared when available.

ON WHAT DATE DOES NEW DATA GET RELEASED?

New monthly data will be available 15 days after

the close of the month. For example, January 2013

data will be available on February 15th. If the 15th

falls on a weekend, data will be released on the

following Monday.

DOES MOBILE NETVIEW 3.0 INCLUDE iPAD OR TABLET DATA?

No, Mobile NetVIew 3.0 includes smartphone

data only. Our Android meter has been enhanced

so that we can now meter Android Tablets, but we

have not yet put a tablet panel in place.

HOW DO I KNOW THE SAMPLE SIZES FOR A PARTICULAR REPORT?

In the initial release, the color coding for sample

sizes will not be available in the user interface.

We are working on including color coding and

sample sizes in a subsequent release in the next

couple of months. Exact timing will be shared

when available.

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MOBILE NETVIEW 3.0: FREQUENTLY ASKED QUESTIONS MOBILE NETVIEW 3.0: FREQUENTLY ASKED QUESTIONS

http://en-us.nielsen.com/sitelets/cls/digital/mobile-netview30.html

3Copyright © 2013 The Nielsen Company

WHAT IS MEDIAVIEW?

MediaView is the delivery tool for Mobile NetView

3.0. The vision for MediaView is that it will

become the user interface for all Nielsen Audience

Measurement products. Mobile NewView 3.0

is the first audience measurement product

available in MediaView. Nielsen Online Campaign

Ratings (NOCR) is also available using the

MediaView platform.

HOW MUCH DATA IS AVAILABLE?

Data is available beginning in June 2011 for clients

that have subscribed to that data.

IS ALL DATA AVAILABLE TO CLIENTS WHEN THEY SUBSCRIBE TO MOBILE NETVIEW 3.0?

No. Access to data for historical periods is based

on client contracts. Clients can opt to purchase

historical data.

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CAN REPORTS BE SHARED WITH COLLEAGUES/ CO‐WORKERS?

The ability to share reports run in Mobile NetView

3.0 is not included in this first release. Clients will

be able to export the report and send it. Report

sharing is an enhancement we will want to add in

the future.

CAN CLIENTS GET ACCESS TO QUARTERLY DATA INSTEAD OF MONTHLY

Currently, we can only configure access based on

contiguous months, so we can’t set access for

March, June, September and December data for

example. We will work on this as an enhancement

if there is demand for this.

MOBILE NETVIEW 3.0: FREQUENTLY ASKED QUESTIONS MOBILE NETVIEW 3.0: FREQUENTLY ASKED QUESTIONS


WHERE DO I FIND A DESCRIPTION OF ALL THE METRICS IN MOBILE NETVIEW 3.0?

There is an interactive Help function that

is available in Mobile NetView 3.0. This is

accessible in the top right of the page. The Help

function also provides details of every report and

the user interface.

WHAT IS A SESSION AND HOW IS IT DEFINED?

A session is defined as a continuous series

of browser or application events. A session is

not considered over until we detect 15 minutes

of inactivity.

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WHAT CHANGES ARE EXPECTED AS A RESULT OF THE CREDITING RULE ENHANCEMENTS?

Page Views have been a foundation of web

Starting with January 2012 data, there are some

crediting rule enhancements for both Android

and iOS which will impact Time Spent and Visits.

For example, we made a consistent change for

the definition of a session across both operating

systems. A session is now considered to have

ended after 15 minutes of inactivity.

For Android, we are enhancing the way we are

calculating Time Spent and sessions for browser

and applications. We are taking both browser

and application usage into consideration when

calculating a session’s length whereas previously

the browser and app usage were separate. In

addition, for Android applications, a Visit was

counted every time the app was launched for

2011 data; however, it will now be calculated to be

consistent with our session (15 minute) definition.

For iOS, we have enhanced our crediting to

include video usage (when an app uses the Apple

Core Media player) or in-app browsing as part of

our Time Spent calculations. Time Spent for apps

that use video is expected to increase as a result

of this enhancement.

MOBILE NETVIEW 3.0: FREQUENTLY ASKED QUESTIONS




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WHAT ARE OUR PANEL EXPANSION PLANS? WILL IT CONTINUE TO GROW?

We have just over 5,000 panelists across both

iOS and Android platforms right now. There are

no immediate plans to grow the panels larger

than this in the near-term.

MOST U.S. CONSUMERS DON’T HAVE SMART-PHONES. WHY HAVE YOU CHOSEN TO IGNORE THE VAST MAJORITY OF AMERICANS WHO USE FEATURE PHONES?

Smartphones – especially those with media

and app-friendly operating systems like Google

Android or Apple iOS – are quickly gaining

in popularity. Nearly 50 percent of US mobile

consumers now own a smartphone and two-thirds

of Americans who purchased a new cellphone in

the past three months chose a smartphone over

a feature phone.

HOW ARE APPS AND WEBSITES CLASSIFIED?

For website classification, we leverage the

MarketView dictionary used across all online

products and we continue to classify mobile-

specific URLs into the MarketView dictionary.

For applications, we have established a

classification tool that populates an app dictionary

(similar URL dictionary maintained in Market-

View). We have created a super-set of categories

for reporting in Mobile NetView 3.0 that cover

apps as well as websites.

WHAT DOES ‘AD SUPPORTED’ MEAN AND DOES IT APPLY TO APPLICATIONS?

The ad-supported classification is for websites

only. By checking the ‘only ad-supported’ in your

report builder, it allows the user to rank the top

ad-supported websites. We currently are not

classifying apps with this flag yet, but will plan to

do so in the future.

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WHAT ABOUT BLACKBERRY RIM? DOESN’T YOUR DATA SHOW IT IS JUST AS POPULAR AS THE OTHER PLATFORMS YOU ARE ALREADY MEASURING?

Android and iOS account for nearly 80 percent

of all mobile web and mobile app traffic from

smartphones. That is not to say we are ignoring

RIM – in fact we continue to track RIM’s share of

the smartphone market closely and are investing in

R&D work on a RIM meter.

WHAT EXACTLY ARE YOU MEASURING WITH YOUR ON DEVICE METERS?

Our capabilities vary by platform. On iOS we

measure all http: and https: traffic, including all

traffic through the web browser and through apps.

That means Nielsen is able to provide such key

media metrics as reach, frequency and duration.

We can provide the same audience metrics for

Android, with the additional ability to measure

device usage in more detail. For Android we can

report on media metrics like reach, frequency and

duration for Internet and apps, as well as for other

functions on the phone, including camera, dialer,

messaging, email and even charging behavior.

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WHY CAN’T YOU CAPTURE THE SAME LEVEL OF DETAIL ON APPLE DEVICES AS YOU DO ON ANDROID?

iOS has limited multitasking abilities and as

a result, it does not allow for a meter to run

on the device in the background as is possible

on Android.

WILL YOU BE ELIMINATING SURVEYS ALTOGETHER?

We consider these two methods – consumer

surveys and on-device metering – to be

complementary and not mutually exclusive. There

are no current plans to eliminate our surveys of

mobile consumers. Over time, however, we will

come to rely less on surveys when it comes to

audience measurement.





WHICH ANDROID OS DO YOU TRACK? HOW DO YOU MANAGE THE INCREASED FRAGMENTATION DUE TO THE ACCELERATED PACE AT WHICH NEW VERSIONS ARE BEING INTRODUCED?

We currently support Android OS versions from 1.6

(Donut) to 3.0 (Honeycomb). Managing support

for the new versions is a challenge that Nielsen

meets with a dedicated team of wireless engineers.

Experts in Nielsen’s Panel Management Center of

Excellence collaborate with our engineering team to

ensure that once a meter is ready, it can be rolled-

out to the panel in a way that maintains high quality.

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I THOUGHT APPLE DIDN’T ALLOW THIRD PARTY MEASUREMENT. HOW DID YOU GET AROUND THAT POLICY? DOES APPLE KNOW YOU ARE DOING THIS?

Our measurement solution for iOS complies

with Apple’s terms and guidelines for use.

We support their commitment to delivering

a superior consumer experience and adhere

to Nielsen best practices and policies for

safeguarding consumer privacy.

8 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-netview30.html OR CALL 1-800-423-4511

ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

measurement company with leading market positions in marketing

and consumer information, television and other media measurement,

online intelligence, mobile measurement, trade shows and related

properties. Nielsen has a presence in approximately 100 countries,

with headquarters in New York, USA and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and

the Nielsen logo are trademarks or registered trademarks of CZT/ACN

Trademarks, L.L.C. Other product and service names are trademarks or

registered trademarks of their respective companies.


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