Mobile Money: Global Perspective
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Transcript of Mobile Money: Global Perspective
Mobile Money: Global Perspective
John V. OwensMABS
2011 RBAP-MABS Regional Roundtable ConferenceHyatt Hotel & Casino, Manila
November 9, 2011
Mobile Money Connected World Forum
Trends Importance of viral marketing
Focus on influencers and real
market needs
Payroll & G2P services to promote
mobile money and mobile
banking services
Tiered fee structure for bank VS.
non-bank clients
Lessons Learned Using Mobile Money
Benefits for small banks and MicroFinance Institutions
FootFallSavingsRevenue
Brand
Lessons Learned Using Mobile Money
Examples of banks & MFIs partnering with mobile money operators to finance agents
Governments being more active in supporting mobile money via G2P transfers
(Conditional Cash Transfer)“No one owns the mobile customer, he is a user and not owned by anyone”Osman Sultan CEO Du, U.A.E.
Facts from Kenya
More people save via MPESA platform than save in a bank Most banks now have to connect to mobile money platforms to keep & expand market
share 70% of all formal payments are now via MPESA rather than credit/debit/ATM cards MPESA processes more transactions a day than Western Union worldwide
New Entrants
“We want to partner with everyone to create a mobile payment
ecosystem” Neil Ahlsten, Head of New Business Development,
Interesting Use CasesInteresting use of mobile money to
provide microinsurance Mi Life a product
of MTN Ghana
“Toys are hooks for
selling Happy meals while
mobile payments or
transfers are hooks for
selling a depository
relationship”
QasifShahid
Head of Remote Banking &
Executive
Vice President MCB Pakistan
Linking & Managing
Master Account
Wife ChildMaid
MultipleMobile Money Accounts
Lookingat Real Use Cases
Bank South Pacific (BSP)
providing real mobile
payment system
for cocoa farmers
New Approaches to Mobile Payments
Using Characters to Promote Mobile Money
Financial Education
To Promote Mobile Banking