Mobile Money Agent Network Development- Haiti
-
Upload
nethope-payment-innovations -
Category
Economy & Finance
-
view
464 -
download
1
description
Transcript of Mobile Money Agent Network Development- Haiti
![Page 1: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/1.jpg)
Mobile Money Agent Networks
Examining the NGO Sector’s Role
![Page 2: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/2.jpg)
What is an Agent?
Agent
Client
A person or business that is contracted to facilitate transactions for users. The most important of
these are cash-in and cash-out (deposits/withdrawals). Agents bridge the gap between
traditional brick and mortar bank branches and potential down market clients.
Bank
MNO
Source: Sarah Rotman, “Branchless Banking 101” March 2012
![Page 3: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/3.jpg)
Roles of an Agent
2) Educating and Registering Costumers
1) Promoting the product
3) Facilitating Transactions
![Page 4: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/4.jpg)
Mobile Money Agent Hierarchy(illustrative)
“Super Agents” Financial Institutions
(e.g. MFIs)
“Agents”Large Merchants /
Specialized Companies
“Sub Agents” Local Retailers /
Small Vendors
![Page 5: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/5.jpg)
Who can be an Agent?
Your local convenience store (sub agent) Your local bookstore (sub-agent)
National Post Office (Super Agent) Aggregator networks (Agent)
![Page 6: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/6.jpg)
Agent Business Case
Being an agent can help small merchants generate more
revenue for their local business
Source: CGAP: “Agent Management Toolkit” 2011
![Page 7: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/7.jpg)
Agent Network Development: The Mercy Corps Haiti Experience
![Page 8: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/8.jpg)
Table of Contents
• Background & ContextFunding
Financial Inclusion
Unique Operating Environment
• Haiti Case StudyStrategy
Approach
Execution
Lessons Learned
Potential Roles for NGOs
![Page 9: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/9.jpg)
Background & Context
• Funding – Sizable flows of donor funds
in response to the earthquake; flexible
funding for innovation
• Financial Inclusion – Core mission
objective for Mercy Corps: enhancing
market-driven financial inclusion among
underserved communities
![Page 10: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/10.jpg)
Background & Context
• Unique Operating Environment –
Logistical/implementation challenges on
the ground created an opportunity to
explore alternative delivery channels
Distinct context for mobile money
integration : massive earthquake, no prior
country office presence, staff “churn”, etc.
![Page 11: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/11.jpg)
Haiti Case Study
• Strategy – a) Focus activities in regions
that received large influxes of IDPs
post-earthquake; b) Provide financial
assistance via alternative delivery
mechanisms c) flexible funding and a
TA grant from USAID allowed us more
room to experiment
![Page 12: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/12.jpg)
Haiti Case Study
Mercy Corps ERP
Operations
![Page 13: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/13.jpg)
Haiti Case Study
• Approach
Which partners?
Trilogy/Voila
Proactive relationship development
Which programs?
Cash-for-work
Unconditional cash transfers
Food security (Kenbe-La)
Which participants?
Selecting beneficiaries and merchants
Aligning program objectives with funding parameters
![Page 14: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/14.jpg)
Haiti Case Study
• Kenbe-La Program Overview
– Recurring conditional cash transfer program to
alleviate food security concerns among
vulnerable HHs
– 9 month program that targeted 5 districts in St.
Marc and 2 surrounding towns,
– Engaged ~7,000 beneficiaries and ~100
merchants; monthly disbursements = 1,618
HTG (~40 USD)
– Program parameters allowed for incubation of
merchants from acceptance points to agents
![Page 15: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/15.jpg)
Haiti Case Study
Mac Donald
Centre Ville
Blockhaus
Bocozelle
![Page 16: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/16.jpg)
Haiti Case Study
• Execution
Mobilization & Sensitization
• Airtime purchase/transfer as “the bridge” to mobile-$
Mobile Money Training
• Pictograms and simulation
Disbursements
• Who hits send, to whom, when, and for how much?
Mobile Money Agent Training
• Interactive exercises, explaining “buckets of money”
![Page 17: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/17.jpg)
Haiti Case Study
1. Cash-out
m-$ User
m-$
Sub Agent
3. Sub-Agent Rebalances
• e-wallet balance
increases
m-$
Sub Agent
2. Change in Liquiditym-$
Sub Agent
• Cash on-hand
decreases
m-$
m-$
4. Additional Cash-outs
m-$
Agent
m-$ User
m-$
Sub Agent
m-$
12
12
12
![Page 18: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/18.jpg)
Blockhaus Vendor Profile:
Lundy MyslandeSex / Age:
• Female / NA
Name of Business / Launch Date:• Rosie Boutique / 2009 (3 yrs)
Source of Start-up Capital & Plans for Business:• Source: Personal savings then small loan to grow her inventory
• Plans: Increase her inventory; diversify products to include “brand name” items; purchase refrigerator to sell meats (poultry, beef)
Average cash sales pre-Kenbe La program (monthly):• ~$1,925 USD (~77,000 HTG)
Average T-Cash sales from Kenbe La clients (monthly):• ~$2,900 USD (~116,050 HTG)
Average number of Kenbe La clients (monthly):• 70
![Page 19: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/19.jpg)
Centre Ville Vendor Profile:
Alexis MoiseSex / Age:
• Male / 50
Name of Business / Launch Date:• Betabara Store / 2004 (8 yrs)
Source of Start-up Capital & Plans for Business:• Source: Personal savings
• Plans: Increase the size of the store and offer an even wider selection of products
Average cash sales pre-Kenbe La program (monthly):• ~$6,750 USD (~270,000 HTG)
Average T-Cash sales from Kenbe La clients (monthly):• ~$18,420 USD (~737,035 HTG)
Average number of Kenbe La clients (monthly):• 302
![Page 20: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/20.jpg)
Average Monthly T-Cash Sales in HTG
(Dec ‘11 – Sep ’12)
188,164
127,240
248,056
199,026
-
50,000
100,000
150,000
200,000
250,000
300,000
Bocozelle Blockhaus Centre Ville Mac Donald
Avg = 190,621 (~$4,766 USD)
![Page 21: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/21.jpg)
0%
17% 18%
0%
9%
100%
83% 82%
100%
91%
Bocozelle Blockhaus Centre Ville Mac Donald Overall
Yes No
Perceived Disruption of Cash Sales
due to T-Cash
![Page 22: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/22.jpg)
Time to Conduct T-Cash Transactions
(Start vs. End of Program)
![Page 23: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/23.jpg)
Sense of Preparedness to be a Mobile
Money Agent Post Program
![Page 24: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/24.jpg)
Haiti Case Study
• Lessons Learned
– Agent Mobilization & Training
– Integrating Mobile Money
– External Partnership Management
![Page 25: Mobile Money Agent Network Development- Haiti](https://reader036.fdocuments.us/reader036/viewer/2022081404/559c09c01a28ab7a6a8b4611/html5/thumbnails/25.jpg)
Haiti Case Study
• Potential NGO Role(s)
– Financier
– Acquirer
– Trainer
– Service Promoter