Mobile Monday Med NFC in Retail – no Payment
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Transcript of Mobile Monday Med NFC in Retail – no Payment
Mobile Monday Med NFC in Retail – no Payment
July 2010
NFC deployment Out-Of-The-Box
Multiple NFC devices …
Over 20 NFC external Modules
Think&Go NFC
Enable NFC Massive Deployment - Attractive NFC Services/Usages,
Agnostic NFC Technology, Innovative Business model -
NFC external devices : Stickers, SD cards, SIM-Add on Retail, Transport, Service to people, alternative Payment Innovative IP to solve technical issues Focus in New usages Tag read & write based based. Innovative Business Model > Alike FreeBox,
Lower the barrier to access NFC devices
Covering over 200 phones
Waiting for NFC native phones to come up… We focus on NFC Alternatives for
Phones
200-300 phones + 4 phonesAndroid, BlackBerry, JavaME, … + iPhone Card Emulation & Tag Read/Write
+
Leclerc : requirements
NFC to bring more Promos & Infos to the Consumer. No payment yet.
Start with 200 Loyal customers Covering most of the phones,
including Android, iPhone, BlackBerry, … Best User Experience
>> No link to servers when reading Tags
Leclerc Employees: Promo Mgmt
Manage Promos & Infos
Customers: Promos & Infos
Lecture &Ecriture Tags
Leclerc Promo: from Web to Mobile
Implementation
Selection of phones/people : Aug 2010
Pre-Test : Sept 2010 Implementation : Oct to Dec 2010 Analysis : Dec 2010