Mobile in Emerging Economies:Mobile in Emerging Economies:Impact Areas and OpportunitiesImpact Areas and Opportunities

Dr. Madanmohan RaoDr. Madanmohan Rao

Editor: “Asia Unplugged,” Editor: “Asia Unplugged,”

““AfricaDotEdu” AfricaDotEdu”

http://twitter.com/MadanRaohttp://twitter.com/MadanRao

The “8 Cs” of Wireless EcosystemsThe “8 Cs” of Wireless Ecosystems

ConnectivityConnectivity ContentContent CommunityCommunity CultureCulture CapacityCapacity CooperationCooperation CommerceCommerce CapitalCapital

Dimensions of the Wireless EcosystemDimensions of the Wireless Ecosystem

Wireless as InstrumentWireless as Instrument– Providing affordable access to ICTs, local language Providing affordable access to ICTs, local language

content/tools, sectoral benefits (news, education, content/tools, sectoral benefits (news, education, healthcare, environment, business, government)healthcare, environment, business, government)

Wireless as an IndustryWireless as an Industry– Boosting digital content industries, venture capital, Boosting digital content industries, venture capital,

stockmarkets, technical skills, regulation, global stockmarkets, technical skills, regulation, global alliancesalliances

Classification of Wireless Information SocietiesClassification of Wireless Information Societies

Restrictive Restrictive eg. Myanmareg. Myanmar Embryonic Embryonic eg. Afghanistaneg. Afghanistan Emerging Emerging eg. Nepaleg. Nepal Negotiating Negotiating eg. China eg. China Intermediate Intermediate eg. Indiaeg. India Mature Mature eg. Australiaeg. Australia Advanced Advanced eg. Japan, South Koreaeg. Japan, South Korea

New Media and Emerging EconomiesNew Media and Emerging Economies Disaster reporting and reliefDisaster reporting and relief Human rights, freedom of expressionHuman rights, freedom of expression Healthcare (epidemics/pandemics)Healthcare (epidemics/pandemics) Poverty alleviationPoverty alleviation Improving education, environmentImproving education, environment Social inclusion, access to capitalSocial inclusion, access to capital Connecting diasporaConnecting diaspora Cultural preservationCultural preservation Government transparency, accountabilityGovernment transparency, accountability Enhancing private sector, SMEs, informal labourEnhancing private sector, SMEs, informal labour

Disaster Reporting and ReliefDisaster Reporting and Relief

Mobile alerting systems (eg. SMS warnings)Mobile alerting systems (eg. SMS warnings) Citizen reporting and collaborationCitizen reporting and collaboration RFID tagging on relief shipmentsRFID tagging on relief shipments Mesh, WiMax “in a box”Mesh, WiMax “in a box” ExamplesExamples

– Cyclone Nargis in MyanmarCyclone Nargis in Myanmar– Earthquake in ChinaEarthquake in China– Terrorist attacks in IndiaTerrorist attacks in India– AIDS/HIV in AfricaAIDS/HIV in Africa

Mobile Media in AsiaMobile Media in Asia

JapanJapan: : cutting edge of broad-based ecosystems; cutting edge of broad-based ecosystems; reduce the digital divide (eg. for disabled citizens)reduce the digital divide (eg. for disabled citizens)

South Korea: leader in WiBro, mobile banking/gamingSouth Korea: leader in WiBro, mobile banking/gaming China: gChina: government concernovernment concern - - use of SMS use of SMS/blogs/blogs for for

spreading rumours and political messagesspreading rumours and political messages India: connecting startups with social entrepreneursIndia: connecting startups with social entrepreneurs Philippines: m-payments (remittances)Philippines: m-payments (remittances) Nepal: communicating across mountainous regionsNepal: communicating across mountainous regions Bangladesh - Bangladesh - Grameen Telephone: shared access + Grameen Telephone: shared access +

microfinancemicrofinance ( (village “phone ladies”village “phone ladies”))

Mobile PaymentMobile Payment

M-PESA in KenyaM-PESA in Kenya Zain’s ZapZain’s Zap MTN’s MobileMoneyMTN’s MobileMoney PLDT’s Smart Money PLDT’s Smart Money

Mobile Activism in Developing CountriesMobile Activism in Developing Countries

NGO Breakthrough in Bangalore has SMS HIV/AIDS NGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; also domestic violencehelpline for answering queries; also domestic violence

IKSL.in IKSL.in offers agri "voice SMS" messages and helpline offers agri "voice SMS" messages and helpline to Indian farmers in local languagesto Indian farmers in local languages

Suruk.com offers SMS-based info/rating services Suruk.com offers SMS-based info/rating services for for autorickshaw (tuktuk) driversautorickshaw (tuktuk) drivers

Informal labour: GreenMango, BabaJobs, CellBazaarInformal labour: GreenMango, BabaJobs, CellBazaar GreenpeaceGreenpeace:: SMS to raise funds (India), monitor forest SMS to raise funds (India), monitor forest

destruction (Argentina), send climate alerts (Australia)destruction (Argentina), send climate alerts (Australia)

Startups: Networks, Innovation, AwardsStartups: Networks, Innovation, Awards

MobileMonday!MobileMonday! India: NASSCOM Foundation, MSSRFIndia: NASSCOM Foundation, MSSRF Frost & SullivanFrost & Sullivan:: African Excellence Awards African Excellence Awards South African Innovation FundSouth African Innovation Fund

Opportunities: Startups, ServicesOpportunities: Startups, Services

Hardware: chips, tags, multiprotocol readers (eg. Hardware: chips, tags, multiprotocol readers (eg. Intermec, ThinkMagic)Intermec, ThinkMagic)

Content/service (eg. Yulop)Content/service (eg. Yulop) Integration (eg. OATsystems)Integration (eg. OATsystems) Offshoring (eg. TCS, Infosys/OnMobile – India)Offshoring (eg. TCS, Infosys/OnMobile – India) Support services (eg. certification)Support services (eg. certification) Investors: VC, corporate (eg. UPS Strategic Investors: VC, corporate (eg. UPS Strategic

Enterprise Fund: Savi, Impinj)Enterprise Fund: Savi, Impinj)

Issues for EntrepreneursIssues for Entrepreneurs

Industry lifecycles: size, growth; rural areasIndustry lifecycles: size, growth; rural areas MentoringMentoring Getting/publishing case studies and researchGetting/publishing case studies and research Top-down v/s disruptiveTop-down v/s disruptive RoI, metricsRoI, metrics Localising, globalisingLocalising, globalising Alliance strategiesAlliance strategies Exit strategiesExit strategies

Year 2030: OutlookYear 2030: Outlook

Spectrum issuesSpectrum issues e-Wastee-Waste EnergyEnergy Theoretical frameworks for mobile mediaTheoretical frameworks for mobile media Innovation: “micro-multinationals,” “global brain”Innovation: “micro-multinationals,” “global brain” Personal knowledge managementPersonal knowledge management Visioning/scenario strategiesVisioning/scenario strategies

– eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050 ““Silver” technologies and applicationsSilver” technologies and applications

The MobileMonday AdvantageThe MobileMonday Advantage

Local-to-localLocal-to-local– Peer networks, cooperation, awardsPeer networks, cooperation, awards

Local-to-globalLocal-to-global– Global MobileMonday resources: promotion, events, Global MobileMonday resources: promotion, events,

awards, knowledgeawards, knowledge Global-to-localGlobal-to-local

– Global MobileMonday resources: knowledge, peopleGlobal MobileMonday resources: knowledge, people

The MobileMonday AdvantageThe MobileMonday Advantage

PeoplePeople– Chapter founders, mobile startups, investorsChapter founders, mobile startups, investors

KnowledgeKnowledge– Research reports, news, booksResearch reports, news, books

EventsEvents– City/regional/global (eg. GSMA, Communicasia, City/regional/global (eg. GSMA, Communicasia,

CTIA, DigitalAfrica)CTIA, DigitalAfrica) PartnershipsPartnerships

– Innovation Councils, World BankInnovation Councils, World Bank

Tweets: http://twitter.com/MadanRaoTweets: http://twitter.com/MadanRao

madanmadan@techsparks.com@techsparks.com

digitalnomad@hotmail.comdigitalnomad@hotmail.com