Mobile Monday Dü Augmented Citizen

AugmentedCitizen.org

Dan Romescu Willi Schroll

Challenges and Solutions for an Open and Sustainable Outernet

augmented citizen

augmented citizen


Augmented Reality in the hypecycle


Augmented Reality unfolding


Mobile Augmented Reality 2010: Players looking for common tunes

Creative Commons Rickz @ flickr

”Commons are institutional spaces in which we are free.”

– Yochai Benkler


Mobile Augmented Reality: Reality spam – explode the Tunnel of choice?

Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo


Mobile Augmented Reality: AR intrusion hacks – an adoption killer?

augmentedplanet.com 2010-01-27: The Case Against Augmented Reality


The State of Mobile Augmented Reality: Great opportunities

2014: USD 732m (Juniper)

The 16 business models of Hayes 2009

personalizedmedia.com 2009


How Big?

Q: Isn‘t AR just a new mode how to display information?

A: Yes, but this in fact means to change the

mode of interaction with the world, your physical and social reality

Some name this „Augmented Reality Industry“ (Bruce Sterling)


Christine Perey – The Data Paradox


Deep impact of AR in a nutshell

Since AR adds data into your stream of perception it immediately adds something into your stream of consciousness.

> Different overlay, means different worlds, means different behaviors.

> In the future AR will not be just another media channel.


The State of Mobile Augmented Reality: Challenges & Solutions

• Lack of standards?

• Lack of open data, local, social, objects, faces?

• Diverse design patterns and interaction paradigms?

• No legal framework for complex privacy issues

• Lack of hardware convenience – phones‘ AR usability is not perfect – waiting for AR goggles?

• Establish conventions and patterns for MAR GUI, API etc.

• Awarenss of privacy issues

• Ecosystem to enable the „Augmented Citizen“

• We need more than an „Augmented Customer“ because of the deep impact of AR for reality construction

• We need an Education Framework to build responsible „Augmented Citizens“


Maybe: The tech titans prepare for AR Commerce

• Ubiquitous Advertising? If the world is a platform, what can you do with Google Adwords, Streetview, Buzz and Goggles?

• Ubiquitous Commerce? If the world is a platform, what can you do with some cool AR smart phones and the iTunes concept?

• We should not leave the super powers alone with the fundamental decisions ahead


Navigation

Augmented Social Networking

Local Immersion

Identity

Privacy

Social Search

Hyperlocal Offers

AR Advertising

Context Intelligence Small Worlds

Lifelogging

Predictive Marketing

Ambient Intelligence

MAR at Home

Augmented Signage

Realtime

Realspace Realpeople

Reality Design

Reality Mashup

Instant Reality

Augmented Media

AR Commons Hybrid Intelligence

360° Transparency

Reality Stream

Mixed Reality Games

Reality Mining

Infotainment

Blended Learning 3.0

augmented citizen

Search Commerce

Socializing Entertainment

Sharing

Experience

MAR Event Guide

Serendipity

MAR Ecosystem

Ubiquitous Shopping

Affective MAR Sensor Fusion

Hybrid Tracking

Obectlinked Customer Interface

Object Recognition

Face Recognition

Augmented Identity

Permissions

Civic IICT

Augmented Dating

Immersive Edutainment

Knowledge Symmetry

HyperLBS


The State of Mobile Augmented Reality: Challenges & Solutions

• Question: What about an AR foundation to promote the necessary solutions?

• Win-win-win for business, developers and AR user community

• 23.-24.04 Berlin 1st European Augmented Reality Conference & DevCamp

”Commons are institutional spaces in which we are free.”

– Yochai Benkler


Open Mobile Augmented Reality Foundation


The State of Mobile Augmented Reality: Open Source and Open Data

InstantReality Mixed Reality Framework Based on

• X3D ISO standard (Application)

• OpenSG (Rendering)

• VisionLib (Computer Vision)

• 10 y. of development @ Fraunhofer IGD

Enables rapid application development

Scalable from Smartphone to clustered setups Cross-platform

Free for non-commercial use

http://www.instantreality.org

X3DOM Open Source WebGL JS Framework

• Hardware accelerated 3D in web- browsers without plugins

• HTML 5 conform X3D notation

• Based on WebGL and Javascript

• Dynamic scene manipulation via DOM & jQuery

• Works already in nightly builds of Webkit, Firefox, Chrome and on Nokia N900

• In regular browsers by 2010

• Geospatial X3d soon

http://www.x3dom.org


Europe AR Conference and Dev Camp

– April 23/24 2010 – Berlin

Open Augmented Reality. The World as Interface and Platform.

The largest commercial AR event in Europe.

The event will show the present trends and amazing outlook of AR technology – and aims to translate these keen visions into business.

Day 1: ARDevCamp Business Area

Day 2: ARDevCamp Production Area

Will come on ARConf.EU & ArDevCamp.EU, stay tuned!!


The success formula of AR in Advertising

If you have instant reality IR and manage the overlays O - Oi of data perfectly the Augmented Citizen will filter the offers, which best fit into his situation based on his social cluster SoN. Guess the conversion rate C.

To be honest: Convenience is a factor – the real boost of MAR starts with goggles.

IR x SoN ( Oi ) = C2


Permission and Privacy Framework

• No legal framework for complex privacy issues

• Mobile Augmented Reality intrusion hacks

• Augmented Identity Phishing phishing |ˈfi sh i ng | noun the activity of defrauding an online account holder of financial information by posing as a legitimate company : [as adj. ] phishing exercises in which criminals create replicas of commercial Web sites. DERIVATIVES phish verbORIGIN 1990s: inspired by fishing, perhaps borrowing the ph from phony. Adaugio:AR phishing exercises in which criminals create replicas of instant reality layers for real objects!!

Open discussion at the MoMo DÜ


Contact Information

Dan Romescu Augmented Citizen Advocate @dromescu [email protected] Willi Schroll Technology Analyst, Futurist @wschroll [email protected]

Find the presentation on slideshare.net/dromescu

Mobile Monday Dü Augmented Citizen

Technology

Transcript of Mobile Monday Dü Augmented Citizen