Advance

Our customers sayWe sayYay! My first paying customer!This user has activated.Looks like iZettle has what I need for my business.This user has developed.I trust iZettle and it works for me.This user is loyal.My dream came true! My customers come back time and again.This user has many months of activity.

timeActivity /valueDevelopment

Onboarding

Retention

OnboardingLogisticsCommsTargetingSupport

DevelopmentContent MarketingProduct AnalyticsSurveys & NPSUX User Interviews

RetentionSeasonal ReactivationOutbound CallsVouchers

are killercompounding funnel steps

FUNNEL STEPSUSERS REMAINING

users

your friction?where do you put

Buy now

Buy now: 49

commitment ctashigh vs low

Buy nowor learn more

personalise?when should you

helpfulCreepyslightly personalcompletely personal

Downgrade planor cancel and go back

Take surveyHi Martin! What do you think is missing from our service?

Whats the future?4

The futuregazing into

Single chat-style feedTransactional, automated, and Q&A messagesLow friction

Tictail TalkFacebook MessengerQuartz

Martin McKennamartin.mckenna@izettle.com@martinjmckenna