The Video Research Series

  If you don’t know who this is, you should

  If companies don’t stay ahead of their customers, customers will run around them

  Insights into how teens, young adults and young professionals interact with their devices

  What they like and don’t like about devices, features, services, content and ads

  What they think can be improved

  Deepen engagement between mobile brands and their customers

  Snapshot in time

• 100 Consumers ages 15-34 • On Street • In Studio

Video Interviews

• 1,000 People Online Survey

• Moderator and Respondents In Studio

Focus Groups

Dynamic

Highlights

Quick Insights

Personal Connection

Visual Index

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

100%

Digital Savvy(18-24 yr)

Total Population

Watch video combined with Web research,

data and analysis for a rich user

experience

See and hear how users interact

with their mobile devices

Glean valuable, contextual and

tactile information not available from

written research

“An iPhone priced below $200 is going to change everything for those between the ages of 18 and 34.”

- Analyst Jordan Rohan, Clearmeadow Partners

“RIM prepping iPhone Killer” - Silicon Alley Insider

“The iPhone Brings Clarity to Nokia Smartphones” -U.S. News and World Report

Average click through rates on

mobile ads are 100 times higher than

for Web ads

Premium Web content is accessed

in roughly equal proportions

throughout the day

Mobile Web traffic grew 35% more

than Web traffic Q4 ’07 to Q4 ’08

[3] Based on data from premier sites within network [5] Based on wired Web traffic from premier sites, as reported by comScore, Inc.

Source Quattro Wireless, June ‘08

Source: Myers Mobile

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Vie

w N

ew

s, S

po

rts

Vid

eo

on

Cell

Ph

on

e

Frequency Of Activities

Teens (15-17)

Adults (18-24)

Adults (18-49) 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Vie

w U

ser

Gen

era

ted

Vid

eo

s O

n C

ell

P

ho

ne

Frequency Of Activities

Teens (15-17)

Adults (18-24)

Adults (18-49) 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Text

Mess

ag

e F

rom

A C

ell

Ph

on

e

Frequency Of Activities

Teens (15-17)

Adults (18-24)

Adults (18-49)

What do you like about your phone, can you show us?

Do you use your phone to purchase things, such as ring tones?

Can you show us what features you use most?

Who pays for your mobile device?

What don’t you like, why, and can you show us?

Can you show us how to find Website _?

Device Makers

Ad Agencies

Media Buyers

Mobile, Media & Technology Researchers

Content Providers

Marketers

Mobile Application Developers

Sponsorship Benefits Reach a targeted audience of mobile and media professionals and influencers

Brand Awareness

Lead Generation

Custom Questions

On Camera Interview with Your Company

Access to Raw Video Data

Sponsored Event

Brand Awareness Deliver your brand virally

In-line and banner ads on MobileMe

page Sponsor branding within each video

Video is embeddable/

increased distribution

Extremely targeted

advertising

Lead Generation Generate leads through our registration system

Limited free content available

for download

Other content requires user registration

Live video webcasts require

registration

All registration lists provided to

sponsors

On Camera Interview With Your Company Your opportunity to talk about your products and services

In studio interview with your

management team

Talk about how customers are

using your products and

services

Sponsor videos will be on

MobileMe website

Available as a marketing tool for sponsor’s website, presentations, etc.

Access to Source Video Access the raw data and video for further market and competitive intelligence

Un-edited footage Create your own

analysis and edited video for marketing

and education

Custom Questions See and hear how teens, young adults and young professionals -- the core, crucial audience for mobile – answer YOUR questions

Sponsored Event Connect with your core customers in person

Capture leads Shorten sales cycle to key prospects

Achieve further branding

Use event video in promotional

materials Conduct informal

research Achieve thought

leadership

Video Interviews and Online

Survey

Written Analysis and

Raw Data

Our Interpretation

Draw Your Own Conclusion

Awareness And

Action

Level Branding Use of Video

For Your Marketing

Access to Raw Video

Registration List

Custom Questions

On Camera Interview With Your Company

Event

Gold ($50,000)

Silver ($25,000)

Bronze ($5,000)

Partner

Sponsored

Sweepstakes

Example