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Mobile Marketing Workshop Bangalore by Web Marketing Academy
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Transcript of Mobile Marketing Workshop Bangalore by Web Marketing Academy
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The Era of Mobile Marketing
Arnab GangulyHead – Digital Marketing
Y Media Labs Inc.
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Computer Gen 1970 -2010
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Era of Smartphones and Tablets-2012
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Why Mobile?
“Mobile is ramping up faster than any other technology we have seen in the past”
Mary Meeker(Kleiner Perkins)
Globally, Smartphone Market grew 61% in 2011 with total shipment volumes reaching 491.4 million units in 2011, a whopping increase of over 304.7 million units in 2010! Smartphones are replacing features phones at much faster rate than expected, thanks to consistently falling pricing.
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Why Mobile?
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Why Mobile?
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Why Mobile?
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Smartphone Market
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Smartphone Market - India It is interesting to note that Nokia’s still leads the Smartphone Market share, however, it has seen a major fall in 2011. Nokia lost about 50% of its market share from 60% at the start of the 2011 to sub 40% by the end of the year.
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Understanding Mobile User Behavior
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How much are you connected ?
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What do we do?
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Where do we use?
59%Waiting in
Line
39%Bathroom
40%Socializing
27%Cooking
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Action Oriented
Search Engines – 77%
Social Networking – 65%
Retail Websites – 46%
Videos/ Music – 43%
General Consumer Behavior – 38%
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Variety of Actions
Called the Business – 61%
Visited a Business – 59%
Looked up Business on a Map – 58%
Visited the Website of a Business – 54%
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Goal of the Action
Discuss
Research
Visit Business
Purchase
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Mobile Landscape
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Mobile Landscape
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Facts
79% of the Online Advertisers don’t have a mobile website
Queries on mobile devices – Restaurants and Goods
80% check their mobile leaving their bed in morning
Mobile sites have higher success rates
Smartphones are the next big thing
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Mobile Landing PageBe
st P
racti
ces Keep the Layout Simple
Design for Thumbs – Not Mice
Prioritize Content
Use Uniquely Mobile Features
Make it easy for Conversion
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What you need to doSi
mpl
e La
yout
Content viewable at arms length
Rich Media and Content Low
Make Search Easy (For Large Content)
Note of Page Download Time
Consider yourself as a User
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What you need to doD
esig
n Is
sues
Prevent Accidental Clicks
Scrolling – Vertical or Horizontal
Web 2.0 Designs
Avoid Flash
HTML 5
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What you need to doCo
nten
tKey Pointers
Action Oriented Experience
Site Navigation
Call To Action
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What you need to doM
obile
Fea
ture
s
Mobile to Store
Leverage Phone Functions
Facebook/Twitter Log In
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What you need to doCo
nver
sion
Shorter Conversion Funnel
Easy to Understand
Don’t Over Do
Don’t Confuse between Desktop/Mobile
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Importance of being Mobile
In the coming years, customers are going to find your business through mobile devices. Mobile platform will be critical to business success.
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Keep in Mind
• Mobile users have high expectation• 58% users want mobile sites to load quickly faster
than desktops for sure.• 38% of the users are willing to spend 30 seconds or
less to get acquainted• Mobile sites can have a negative impact if it doesn’t
satisfy users• Mobile optimized in terms of Rankings and User
Interface
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Keep in Mind
• Understand the conflict Mobile Site vs Mobile Apps• Rendering in different devices• Mobile Analytics Data• Bounce Rate• Average time spend on mobile site• Conversion from Mobile to Desktop
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Q & A