Mobile Marketing: Turning Passive Advocates Into Social Influencers
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Transcript of Mobile Marketing: Turning Passive Advocates Into Social Influencers
Mobile Marke+ng:
Turning Passive Advocates Into Social Influencers
Tim Hayden, CMO, 44Doors @TheTimHayden – February 17, 2012 – Dallas, Texas
Mobile Experience Solutions: Technology + Strategy
90% of Americans ���are within ���
3 feet���of their mobile phones ���
24 hours a day.
Scan
QR Code
Text
“BOBEVANS”to 44040
44d.co/BEvans
Click
Scan, Text or Click? • QR Code Scan 30%
• SMS Text 41%
• URL (browser) 29%
~1MM clicks Sept-‐Dec 2011 – 44Doors Capture Ciients
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
11
Consumers on-‐the-‐go “look” less at social media
(length of +me) on handheld mobile devices.
12
Almost half (46%) of consumers research an
item on their smartphone before going to a store
to buy it.
13
37% researched an item on their phone before
buying it online.
INFLUENCER
Decisions are being made in dynamic communication
systems, or mesh networks, where consumers share experiences and make decisions together.
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
• Condensed Content (4-‐10X reducRon of desktop site)
• NavigaRon limited to 2-‐3 acRons beyond landing page
• Quick Load Time (you have <30 seconds!)
Context
Location
Time/Date
Language Device Type
Search Terms
• Cross-‐plaYorm tested! (Beyond IOS & Android)
• Data feed (API – locaRon, device, A-‐B tesRng, Rme/date) with CRM/profiling plaYorm
• Responsive Design (Javascript + HTML5)
Mobile Experience Solutions: Technology + Strategy