Mobile Marketing (The Good, The Awesome, The Sexy)

About Mobile Marketing

We Love Mobile

93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.

55% women surveyed use mobile social networking compared to 45% men.

Nielsen Mar 2010; Brian Solis Apr 2010

We Love Social Mobile

MiBuys, May 2010

84% of women going online via their mobile device have noticed mobile advertising.

57% have clicked on a mobile ad.

Mobile Consumers

ForSee Results, Jan 2011

Mobile commerce for holiday shopping 2010 increased by 550% over the same period in 2009.

M-Commerce is Coming

Think: Mobile

Mobilized Sites Mobile Ads Mobile Apps QR Codes The Future

Think: Mobile as Gateway

Community

Conversion

Commerce

Is Your Site Ready?

Not Ready!

Take Your Web Site

View on a Phone

Not Ready!

Get a Mobile-Ready Site

Outerwoven bMobilized MoFuse Mobify Wirenode

Now you’re ready!

Text (SMS) Marketing

Subscription alerts Mobile coupons Mobile contests/voting Redemption codes Autoresponse

Stay in Touch

Text aliza to 41242 and get a short weekly message straight to your mobile phone.

I’ll recommend a cool new mobile app you can check out!

Market with Social Apps

Marketing location

Marketing interests

Marketing with images

Think: Mobile as Platform

Conversation

Curation

Convenience

Connection

Collaboration

Mobile Marketing is...

Intimate

Accessible

Social

Pervasive

Location-aware


Mobile Ads

Ad Mob Inneractive iAd inMobi Mojiva


Mobile Ad Real Estate


Ad on Mobile

To your mobile app To your mobile-ready site To a mobile destination page To an action


QR Codes

2-dimensional bar codes


The SEXY


QR Code Collateral


QR Code Destinations

Mobile Apps are...

Fun

Useful

Addictive

Portable

Think: Mobile as Touchpoint

Make a mobile app

App as Business: LikeList

Touchpoint: Drinkulator

What’s Next?

Augmented Reality

Have Mobile Goals

Build

Serve

Educate

Support

Sell

Nielsen Mar 2010; Brian Solis Apr 2010

Know Your Audience

Drive Actions

Mobile Marketing Aliza Sherman

alizasherman.com [email protected]

Mobile Marketing (The Good, The Awesome, The Sexy)

Technology

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