Mobile Marketing Lecture @ UW
19
Mobile Marketing / April 2010 by Ryan Peterson
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My slide deck from my guest lecture on Mobile Marketing at UW in April of 2010.
Transcript of Mobile Marketing Lecture @ UW
Mobile Marketing / April 2010
by Ryan Peterson
About Me
Seattle + Bellevue
Biz Dev / Marketing / Mobile Strategy @ Übermind
Gadget-obsessed
Apple Fanboy, Does Not Hate Microsoft
Celebrates Simple HTML Edits = Techie, Not Technical
Who Are You?
Company?
Projects?
Mobile?
U.S. Mobile Overview
234M age +13 are mobile subscribers
45.4M own smartphones (21% increase from Nov. 09)
RIM: 42.1% (1.3)
Apple: 25.4% (-.01)
MSFT: 15.1% (-4.0)
Google: 9.0% (5.2)
Palm: 5.4% (-1.8)
Courtesy of ComScore
What Are We Doing?
Sent Text Message: 64.0% (1.9)
Used Browser: 29.4% (2.4)
Used Downloaded Apps: 27.5% (1.8)
Played Games: 21.9% (0.5)
Accessed Social Networking Site / Blog: 18.0% (2.9)
Listened to Music: 13.1% (1.3)
Courtesy of ComScore
< 1.0%
Web traffic from mobile devices accounts for...
Courtesy of Quantcast
...of total global web traffic.
So, why all the fuss?
The best...(camera, book, bank, news, etc.)
...is the one that’s with you.
The “with you” factor of our smartphones makes sacrificing screen size, speed, etc....
Well, less of a sacrifice.
Mobile Is...
Always With You
Always Mostly Connected
All About Powerful “User Experience”
Desktop – all about powerful “search”
Engaging (Location-based, Accelerometer, etc.)
New Ad Opportunities & Interaction Models
Desktop – we’re proficient at filtering web ads
Which Platforms Matter?
Courtesy of Appcelerator
Over 85M Units Sold (iPhone & iPod touch)
iPhone: 50M Units
iPhone
Courtesy of Inkscape
Android
Shipping 60,000 Units / Day
Droid Sales @ 74 Days: 1.05M
First Generation iPhone @74 Days: 1M
Multiple Carriers
Open Platform
Unique Multitasking Capabilities
iPad
First 24 Hours: 1M Apps Downloaded
Today: Over 3.5M Apps Downloaded
450,000 iPads Sold
600,000 iBooks Sold
Sticky Apps Are...
1. Delightful
2. Innovative
3. Designed
4. Integrated
5. Optimized
6. Connected
7. Localized
Demo( apologies if you’re viewing this deck online )
Questions?( you can email me – really )
