Salesforce Marketing Cloud Mobile

Consumers spend more time on mobile devices than watching TV. Flurry, 2014

SMS offers are redeemed 8 times more frequently than email offers. Venture Beat, 2013

Apps account for 7 out of every 8 minutes on mobile devices. comScore, 2014

Messaging App LINE boasts 560 million users worldwide. October 2014

47% of consumers want a retailer to send a coupon to their smartphone when they are in-store or nearby.ComScore, 2013

“Mobile has the ability to transform your business but only if you can

engage your customers in their exact moment of need, or mobile moment, with the right services, content, or

information.”

Forrester, Mobile Trends 2014

Powering Over 500 Customers

Associations & Events

Clients

SMS and MMS

Push Notifications

Location Based Messaging

Messaging Apps

Reach Customers on the Go

CConnect with customers through two-way conversations, updates, and triggered alerts

• Easy to use templates

• Transactional Alerts

• MMS Capabilities

• Salesforce Integration

• Global scale

SMS and MMS Messaging

Needed a way to drive survey completion in order to compensate cable technicians accurately

Supplemented email surveys with personalized SMS Surveys

Captured 100,000 surveys per day and 3million annually

Resulted in 30% increase in volume and achieved a 40% response rate

United Kingdom’s Leading Entertainment Company Drives Survey Results with SMS

“Marketing Cloud gives us a way to access the future in a much quicker, cheaper, and efficient way than we could ever manage on our own.”

Daragh Kelly, Insight Innovation Director, BskyB

Drive app engagement and increase ROI using push messaging

• Location-triggered push

• Rich push messages

• Advanced segmentation

Push Notifications

C

Official mobile app provider for Powerball and Mega Millions

Needed a way to drive reoccurring visits to drive engagement and increase ad impressions

Implemented push notifications to alert users when their numbers match winning Jackpot numbers

Winning Alert campaigns resulted in 56% open rate

LotteryHUB drives mobile ad impressions and app engagement using push notifications

Bridge the online and offline experience with geofences and beacons

• Beacon messaging

• Geofence triggers

• Location analytics

Location Based Marketing

VisitIndy partners with local vendors to provide a unique visitor experience and drive partner sales

Geofenced landmarks around Indianapolis to engage conference attendees new to the city

VisitIndy used geofencing to create a high-touch visitor experience

“We can greet them and say, ‘Welcome to Indianapolis. Here are some resources while you’re here.”

Jeff Robinson, Marketing Director, VisitIndy

Use stickers, images, and coupons to extend conversations on messaging apps

• User profile creation

• Follower segmentation

• Enterprise structure

Messaging Apps

Beta

Apps

Connected Apps

Connected Products

Connected Spaces

Content

Asset Management

Workflow & Approvals

Versioning

Channels

Email

SMS/MMS

Push Notifications

Social

Advertising

Web Experiences

Group Messaging

Journeys

Maps

Interactions

Metrics

Analytics

Reporting

Dashboards

Web & Mobile Analytics

Contacts

Contact Management

Segmentation Tools

Events and Triggers

Predictive Intelligence

Marketing Cloud The Platform for 1:1 Customer Journeys