Mobile Marketing [Infographic]
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In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands.
Transcript of Mobile Marketing [Infographic]
- MobileThe Future of Marketing Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. There are 6.8 billion people on the planet Of those people, 4 billion use a mobile phone Mobile Marketing has quickly become the most integral part of the marketing mix landscape. Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options The average American spends 2.38 hours daily on a mobile device. 868.7hours a year 36.19days a year SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com 32% Games 24% Social Networking 8% Entertainment 8% Utility 6% Other 2% News 2% Productivity/Email 20% Browser Apps Time Spent on a Mobile Device Mobile Marketing Strategies App Based Marketing In-Game Mobile Marketing QR Codes Location Based Marketing Mobile Search Ads Mobile Display Ads SMS (Text Offers) Mobile Websites Response Codes Near Field Communications (NFC) Mobile Image Ads OR 20% 32% 24% 8% 8% 6% 2% 2% Sources: http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ http://mashable.com/2013/11/28/mobile-device-metrics/ http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing# In 2011 of marketers used mobile technology. By 2013 of marketers were using mobile technology. U.S. mobile ad spending this year will surge 75% to nearly $8 billion.