Molson Coors Beer Finder

July 08, 2010

Location Based Services

Molson Coors continues to stay on the leading edge of mobile marketing and find new ways to engage consumers through their handset. The company also uses mobile to add value for its key retail and on premise accounts and wanted a solution that could help drive traffic to those part-ners.

Client Objective

Solution

Results

Molson has generated a great deal of excitement among its retail and on premise customers. Because the solution was built as a reus-able platform, the client is now able to leverage it across multiple brands and promotions.

Loc-Aid provided the location finding platform to MyThum to enable MyThum to develop one of the first carrier-integrated location based services (LBS) programs in Canada, leveraging cell tower data to find the location of all types of handsets, not just those with GPS. Activated across two of the country’s 3 large carriers in late 2009, the program launched in time for Molson’s sponsorship of the Vancouver 2010 Olym-pics. Consumers could text BEERME to 665766 (MOLSON) and be sent to a website that would give them turn-by-turn directions to a sent to a website that would give them turn-by-turn directions to a Molson Hockey House where they could watch the games. Users could also “invite a pal for a pint by sending their location to a friend.