Mobile Marketing Campaign Inspiration Book

Campaign Book Get Inspired!

A marketing toolbox that powers up monetization, loyalty and consumer engagement for marketeers and publishers in local and global level, across four screens

TUNE YOUR MOBILE MARKETING

CAMPAIGN OBJECTIVE INDEX

Increase Foot Traffic

Cross Selling

Interact with Physical Goods

Create Direct Response

Talk in Their Context

Increase Loyalty

Obtain Real-Time Feedback

Interact with your customers and give them incentives to enter your physical stores

INCREASE FOOT TRAFFIC

Message: User receives a campaign that urges him to walk into the nearest Vodafone shop, and buy a product.

Action: After purchasing a top up card, user scans the barcode of the product to participate in a contest to win a specific prize, in this case a Mini Cooper car.

Message: Campaign received when he is near a retail location of affiliated companies (ie: coffee shops and restaurants at an airport).

Action: Special offers are immediately available and can be redeemed at the promoted affiliated business.

INCREASE FOOT TRAFFIC

Message: Scan a product on display of your choice and enter in sweepstakes that could enable you to win the device or get 50% discount.

Action: The system remembers users preferences to better target those users with future campaigns about specific products of interest.

Message: Coupon with pecial 70% last-in-stock items.

Action: User can hold onto coupon in his app for the X number of days that it is valid.



Cross Selling




Increase Loyalty


Monetize your app inventory (owned medium) by delivering marketing messages for third party brands that lead to direct response

CROSS SELLING

Message: Customers are served a seasonal campaign from an impulse buying brand that gives them exclusive video instruction on how to cook a new year cake.

Action: Ingredients of the recipe are also automatically imported in customers shopping list.

Message: Win a free beer!

Action: User can redeem coupon for free product by using QR codes.

CROSS SELLING

Message: Promote affiliated businesses’ special offers through the use of geofencing technology.

Action: It operates with geofencing. It involves affiliated companies, such as coffee shops and restaurants at an airport.

Message: Scan to make sure we give you the lower price!

Action: Customers can see this promotional message in a marketing leaflet of an electronics store. They can immediately scan the QRCode and perform a real time search into various price comparison engines making sure that the suggested product price is indeed the lowest in all the stores near by.



Cross Selling




Increase Loyalty


Provide incentives to your customer to interact with physical products, therefore increasing engagement and product purchases

INTERACT WITH PHYSICAL GOODS

Message: Enter to win a prize by uploading a photo of their look on Facebook.

Action: Interact with a retail brand in a new and engaging way.

Message: Customer initiates interaction by scanning a QR code on his bill, that delivers a campaign giving him the opportunity to win a prize (e.g. ringtone, ring back tone) or watch a video of the service.

Action: Scan to participate or Scan to Consume content.

*ALSO this concept can be used to increase app downloads. (ie: competitions that involve QR Code scanning where users must use the app to participate)


Message: User is prompted to look for the printed poster located (in) at the airport.

Action: This campaign uses geo-fencing feature since it is delivered to passengers as they enter the airport.

Message: By scanning QR code user receives the campaign with the opportunity to see an exclusive music video.

Action: Scan to participate or Scan to Consume content.


Message: Get to a DIXONS store and search for SONY Cameras

Action: Treasure hunt type of mobile game that uses an existing mobile channel (DIXONS app) to perform cross selling and customer engagement for SONY new cameras. Ideal for product launching campaigns and foot traffic increase. Therefore, beneficiaries are both the manufacturer and the retail brand.

Message: Scan and see exclusive American Idol backstage scenes

Action: The campaign involves interaction with printed material. Users scan the QR code on a and watch videos of their favorite TV show before it is aired. It involves affiliated businesses. The aim of the campaign is to increase audience engagement.


Cross Selling




Increase Loyalty



Perform hard sales utilizing your owned mobile customer base or use third party apps as channels to motivate consumers to take action

CREATE DIRECT RESPONSE

Message: User is presented with a time constraint and scarcity of products to participate

Action: With LIMITED time and products the user has urgency to take desired action while it is still available

Message: Brand delivers a coupon to the app user base that can be redeemed at specific affiliated businesses.

Action: Facilitate clearance sales and promote special offerings by using this campaign that updates customers on exclusive offers. Utilizing a counter for remaining offers and a countdown for the remaining timeframe.


Message: To redeem the offer, customers need to share their success on Facebook, therefore paying for the prize with social currency.

Action: Increase clients’ loyalty and satisfaction special offers that are promoted by using geo-location technology.

Message: Offer is available for specific days of the week. User must send an sms of his preferred movie and time.

Action: Users who send premium sms receives gets a reservation code to present to the cashier.


Message: This campaign gives fans the opportunity to make a direct purchase from the team’s boutique. The purchase is made by pushing a button.

Action: User has ability to purchase item without leaving campaign screen. Less clicks, higher participation!!

Message: Offer is sent users in the stadium with a chance to upgrade to VIP by sending a premium SMS or In-App purchase

Action: Extra campaign revenues generated from premium sms contest


Message: Best Buy Clarence for HP Laptops just for today!

Action: he campaign takes advantage of the in-app purchases of the Warp.ly platform. The main elements of the campaign is scarcity and urgency, as it has a specific timeframe for the user to perform the desired action and it offers just a limited amount of giveaways. This type of campaign can be applied for cross branding initiatives

Message: Casa Viva Days -40% just for limited amount of merchandise

Action: Facilitate clearance sales and promote special offerings by using this campaign that updates customers on exclusive offers. Utilizing a counter for remaining offers and a countdown for the remaining timeframe.


Message: Adidas Competition only 20 soccer balls left!

Action: The campaign takes advantage of the in-app purchases of the Warp.ly platform. The main elements of the campaign is scarcity and urgency, as it has a specific timeframe for the user to perform the desired action and it offers just a limited amount of giveaways. This type of campaign can be applied for cross branding initiatives

Message: Meet the Scorer SMS Campaign.

Action: By simply sending a premium SMS or by an in-app purchase the fans are entering the draw and the lucky one will meet the scorer and win his shirt. The campaign utilizes geo location technology in order to deliver the message only to fans inside the stadium


Message: Only 20 steam irons left!

Action: The campaign takes advantage of the geolocation Warp.ly capabilities to deliver messages in a small area. That way a single store of a grocery chain can communicate with customers living nearby. Scarcity and urgency are also used in order for customers to have real time information of all available merchandise. Warp.ly payment module is also integrated in order to redeem the offer through a direct purchase.

Message: Get now your tickets for the finals

Action: With this campaign, fans are one click away from booking tickets for the final game and airplane tickets.


Cross Selling




Increase Loyalty



Deliver personalized communication. Use social, location, time and behavioral profiling to be relevant and dramatical increase conversion.

TALK IN THEIR CONTEXT

Message: Communicate highly segmented campaigns based on previous purchase history.

Action: Message is customized for each user creating high loyalty.

Message: Offer users a city guide upon arrival to a new destination

Action: The guide includes a city map and the main sightseeing sites. It takes advantage of geo-location feature. The campaign aims at stimulating customer satisfaction and loyalty.


Message: Provide complete and updated information on the team’s latest news.

Action: The news are updated constantly.

Message: User is notified that he can get a discount for the purchase of sports items.

Action: Uses geo-fencing technology to locate users’ position and affiliated shop is displayed on the map. The campaign involves an urgency element, as the offer is valid just for a day.


Message: With this campaign viewers get the chance to participate in their favorite TV show.

Action: The aim of the campaign is to increase audience engagement.

Message: Campaign gives the ability to users to watch tonight’s movie trailers.

Action: It provides info about the movie (plot, cast, duration etc). The aim of the campaign is to increase audience engagement and attract more viewers.


Message: Scan and upgrade to business class

Action: By scanning their boarding pass, passengers are given the chance to upgrade to business class or VIP section for free. To redeem the offer, they need to share their success on facebook,, thus paying for the prize with social currency. The outcome of the campaign will be to increase customer loyalty and satisfaction.

Message: Win tickets for the movies

Action: Campaign provides info about the movie (plot, cast, duration etc). The aim of the campaign is to increase audience engagement and attract more viewers. This campaign type is ideal for media publishers in order to engage audience and train them that the app constantly provides valuable content.


Message: You are in Camp Nou, check in and get Barcelona’s top 10 goals video

Action: Instant gratification for social engagement.This campaign provides customers with an exclusive video of the 10 best goals of Barcelona, every time they check into the stadium via their foursquare account

Message: Match Starts in 57’ minutes, watch it in CANAL+

Action: This campaign delivers a geolocated notification about the match start time. The campaign changes to the appropriate channel name (CANAL+, ESPN, Eurosport) according to the location of the user.


Cross Selling




Increase Loyalty



Increase customer loyalty and retention by making your client feel special. Warply mechanisms for custom loyalty campaigns are based on advanced business rules.

INCREASE LOYALTY

Message: Mobile gamers are asked to review the app in the store in order to get an extra 150 point bonus in their game center account.

Action: Aim is to increase game use, app ratings and discoverability.

Message: Scan your recycle bottle barcode and get the change to get extra loyalty points to your loyalty card account.

Action: Increase customer engagement and loyalty.

INCREASE LOYALTY

Message: Mobile gamers are asked to upgrade to the latest version

Action: Give incentive to users to upgrade to the latest version by allowing them to unlock in app consumables or additional levels. Integration with game center is optional but supported from Warply SDK.

Message: Welcome to London get a free coffee at Jolly Jokker.

Action: Promote affiliated businesses’ special offers through the use of geofencing technology. Increase customer engagement and loyalty.

INCREASE LOYALTY

Message: Upgrade Rate Plan and Save Money

Action: Campaign that urges customers to upgrade their rate plan in order to save money. Operator back ends initiate the communication using Warply API. Customers feel that the brand cares for their spending.

Message: Get FIFA Ball for 50% discount, only for club members..

Action: This campaign gives fans the chance to make a beneficial direct purchase from the team's store. The purchase is made by pushing a button via Warply payment module.

INCREASE LOYALTY

Message: Dine with Citibank tonight

Action: Inform customers about close by restaurants’ special offers, display them on the map and give them the ability to make a reservation easily, by a SMS or a phone call. The campaign involves affiliated businesses and extends credit card products loyalty business model adding real time and group buying.

Message: Congratulations you’re reached 200 points, redeem them now to the nearest store.

Action: Increase customer engagement and loyalty through personalized messages for their loyalty scheme performance. Call them to redeem points, to collect another 20 in order to reach their goals etc.

INCREASE LOYALTY

Message: Customers can be connected to Airline call center by pushing one button. They can then book a flight and get exclusive offers. This campaign aims at enhancing customer loyalty

Action: Increase customer engagement and loyalty.

Message: Congratulations you’re reached your dollars point limit

Action: Again increase customer engagement and loyalty through personalized messages for their loyalty scheme performance. This time allow customers to exchange virtual currency with physical goods from within the app using Warply’s mobile payment module


Cross Selling




Increase Loyalty



Communicate your appreciation to your clients and ask for real time feedback in order to upgrade your service offerings.

OBTAIN REAL-TIME FEEDBACK

Message: Gives the opportunity to team’s fans to rate the players’ performance and choose the MVP of the match.

Action: Gain insight into users opinions and increase engagement.

Message: Sends a notification to viewers, encouraging them to answer questions on the program they’ve just watched.

Action: The aim of the campaign is to increase audience engagement. At the same time, the TV station gathers statistical data on audience preferences.

INCREASE LOYALTY

Message: Mobile gamers are asked to perform a social sharing in order to get an extra 200 point bonus in their game center account.

Action: Aim is to increase game use and in-app purchases of virtual goods.

Message: Now it’s your choice!

Action: This campaign prompts the audience to vote for their favorite reality show players, just by pushing a button. It increases audience engagement and loyalty.

ASK US FOR CREATIVES!!

Go AheadCommunicate with your clients in their context!

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Mobile Marketing Campaign Inspiration Book

Business

Transcript of Mobile Marketing Campaign Inspiration Book