M o b i le M a r k e t in g M o b i le M a r k e t in g W e b in a rW e b in a r

W h a t is M o b i le W h a t is M o b i le M a r k e t in g ?M a r k e t in g ?

• Mobile MarketingMobile Marketing– Use of interactive wireless mobile media to Use of interactive wireless mobile media to

promote goods or servicespromote goods or services– Web marketing via mobile deviceWeb marketing via mobile device• Cellular Cellular “Smart” Phones“Smart” Phones• iPods, iPadsiPods, iPads• Portable tablets, e-readers, etc.Portable tablets, e-readers, etc.

– SMS, MMS, gaming, social networking, SMS, MMS, gaming, social networking, mobile-friendly webpagesmobile-friendly webpages

– Mobile Web ApplicationsMobile Web Applications

S o u r c e : S o u r c e : h t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in gh t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in g

O v e r v ie wO v e r v ie w

M o b i le M a r k e t in g M o b i le M a r k e t in g M e t h o d sM e t h o d s

• SMS - Short Messaging Service SMS - Short Messaging Service (text messages)(text messages)– Send updates and promotions Send updates and promotions

straight to a clientstraight to a client’s phone’s phone– Targeted, directTargeted, direct

• MMS - Multimedia Message MMS - Multimedia Message ServiceService– Photos, videos, sound files Photos, videos, sound files – More complex, highly effectiveMore complex, highly effective– Compatible with more than 30% of Compatible with more than 30% of

mobile phonesmobile phones

S o u r c eS o u r c e : : h t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in gh t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in g

Text PROMO to

Text PROMO to 82054 to get 30%

82054 to get 30% off your next

off your next purchase!purchase!

M o b i le M a r k e t in g M o b i le M a r k e t in g M e t h o d sM e t h o d s• Web ApplicationsWeb Applications

– Designed for smart phones Designed for smart phones (iPhone, Droid, Blackberry)(iPhone, Droid, Blackberry)

– No text messaging feesNo text messaging fees– Direct, customizable Direct, customizable

information for consumersinformation for consumers

• Bluetooth & Location-based Bluetooth & Location-based Mobile MarketingMobile Marketing– Exchange information with Exchange information with

people in close proximitypeople in close proximity– Based on GPS technologyBased on GPS technology– Permission & privacy issuesPermission & privacy issues

S o u r c e : S o u r c e : h t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in gh t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in g

M o b i le M a r k e t in g M o b i le M a r k e t in g M e t h o d sM e t h o d s

• Mobile CommerceMobile Commerce– Quick-Response Codes (QR)Quick-Response Codes (QR)• 2-D Barcodes - scan with smart phone 2-D Barcodes - scan with smart phone

to retrieve information about product or to retrieve information about product or serviceservice

– Banner adsBanner ads• Appear in downloaded applications, Appear in downloaded applications,

webpages, games, etc.webpages, games, etc.

S o u r c e : S o u r c e : h t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in gh t t p : //e n . w ik ip e d ia . o r g /w ik i/M o b i le _m a r k e t in g

• Advantages of Mobile MarketingAdvantages of Mobile Marketing– Interactive, direct, measurableInteractive, direct, measurable– CustomizableCustomizable– Cost-effectiveCost-effective– Easily integrated across multiple platforms Easily integrated across multiple platforms • TV, print, radio, etc.TV, print, radio, etc.

– Time-savingTime-saving

S o u r c e : S o u r c e : h t t p : //e n . w ik ip e d ia . o r g /w ik i/In t e r n e t _m a r k e t in gh t t p : //e n . w ik ip e d ia . o r g /w ik i/In t e r n e t _m a r k e t in g

W h a t a r e t h e W h a t a r e t h e a d v a n t a g e s ?a d v a n t a g e s ?

W h y d o I n e e d t o W h y d o I n e e d t o le v e r a g e t h is le v e r a g e t h is

t e c h n o lo g y f o r t e c h n o lo g y f o r f u t u r e g r o w t h ?f u t u r e g r o w t h ?

• Google has a separate index for mobile Google has a separate index for mobile content; get your website on page 1 of content; get your website on page 1 of bothboth

• Mobile web will overtake the desktop in Mobile web will overtake the desktop in less than 5 yearsless than 5 years

• ConvenienceConvenience• Reach target audience directly, track and Reach target audience directly, track and

measure results, anytime - anywheremeasure results, anytime - anywhere• Trends & statisticsTrends & statistics

S o u r c e : S o u r c e : h t t p : //s e a r c h e n g in e la n d . c o m /t o p -10 -r e a s o n s -y o u r -w e b s it e -s h o u ld -g o -m o b i le -3 2 5 6 6h t t p : //s e a r c h e n g in e la n d . c o m /t o p -10 -r e a s o n s -y o u r -w e b s it e -s h o u ld -g o -m o b i le -3 2 5 6 6

W h y G o W h y G o M o b i le ?M o b i le ?

S t a t is t ic sS t a t is t ic s• 77% of world population has a 77% of world population has a

mobile phonemobile phone• 90% of world lives in a place with 90% of world lives in a place with

access to mobile networkaccess to mobile network• 250+ million active users access 250+ million active users access

Facebook through mobile devices Facebook through mobile devices -- twice as active as desktop users-- twice as active as desktop users

• 97% of received text messages 97% of received text messages are read in comparison to only are read in comparison to only 25% of emails received25% of emails received

S o u r c e : S o u r c e : h t t p : //m o b it h in k in g . c o m /m o b i le -m a r k e t in g -t o o ls /la t e s t -m o b i le -s t a t sh t t p : //m o b it h in k in g . c o m /m o b i le -m a r k e t in g -t o o ls /la t e s t -m o b i le -s t a t s

S t a t is t ic sS t a t is t ic s• Mobile advertising spending will Mobile advertising spending will

surpass $6.5 billion in 2012surpass $6.5 billion in 2012• $46.8 billion worldwide in mobile $46.8 billion worldwide in mobile

payment for goods/services in payment for goods/services in 20102010

• $86.1 billion worldwide in mobile $86.1 billion worldwide in mobile payment projected for 2011payment projected for 2011

• 71% of smart phone users that 71% of smart phone users that see a TV, press, or online ad do see a TV, press, or online ad do a mobile web searcha mobile web search

• Will they find Will they find youryour site or site or your your competitorscompetitors’’??

S o u r c e : S o u r c e : h t t p : //m o b it h in k in g . c o m /m o b i le -m a r k e t in g -t o o ls /la t e s t -m o b i le -s t a t sh t t p : //m o b it h in k in g . c o m /m o b i le -m a r k e t in g -t o o ls /la t e s t -m o b i le -s t a t s

You already have a mobile site! You already have a mobile site! Make sure it is formatted and Make sure it is formatted and

optimized correctly!optimized correctly!

Common problems with mobile sites Common problems with mobile sites before proper formatting & optimizationbefore proper formatting & optimization

D o n ’ t lo s e le a d s o r s a le s D o n ’ t lo s e le a d s o r s a le s b e c a u s e y o u r c l ie n t s c a n ’ t b e c a u s e y o u r c l ie n t s c a n ’ t s e e y o u r w e b s i t e f r o m t h e ir s e e y o u r w e b s i t e f r o m t h e ir

m o b i le d e v ic e !m o b i le d e v ic e !

Standard vs. Mobile Standard vs. Mobile WebsitesWebsites

Standard vs. Mobile Standard vs. Mobile WebsitesWebsites

Offer multiple options for user to personalize the ad experience.

W h a t m o b i le W h a t m o b i le a d v e r t is in g a d v e r t is in g

a p p l ic a t io n s a r e a p p l ic a t io n s a r e a v a i la b le ?a v a i la b le ?

M o b i le M a r k e t in g M o b i le M a r k e t in g A p p l ic a t io n sA p p l ic a t io n s

• iA d s - N e w A d v e r t i s in g P la t f o r miA d s - N e w A d v e r t i s in g P la t f o r m– Put your brand into the hands of millions of Put your brand into the hands of millions of

users around the globeusers around the globe– Target your customers in a personalized Target your customers in a personalized

wayway

S o u r c eS o u r c e : : h t t p : //a d v e r t is in g . a p p le . c o m /b r a n d s /h t t p : //a d v e r t is in g . a p p le . c o m /b r a n d s /

M o b i le M a r k e t in g M o b i le M a r k e t in g A p p l ic a t io n sA p p l ic a t io n s

• Social Media for MobileSocial Media for Mobile• 60% of all mobile Internet usage is spent 60% of all mobile Internet usage is spent

on social networkingon social networking• Integrate social media marketing through Integrate social media marketing through

mobile campaignmobile campaign• FacebookFacebook• TwitterTwitter• Google+Google+• YouTubeYouTube

S o u r c e : S o u r c e : h t t p : //w w w . g o o g le . c o m /m o b i le /+/h t t p : //w w w . g o o g le . c o m /m o b i le /+/

3 In g r e d ie n t s t o B u i ld a 3 In g r e d ie n t s t o B u i ld a S u c c e s s f u l S u c c e s s f u l

M o b i le M a r k e t in g C a m p a ig nM o b i le M a r k e t in g C a m p a ig n1.1. Promote your campaign wiselyPromote your campaign wisely

– Are you targeting current customers to ensure they Are you targeting current customers to ensure they become repeat customers?become repeat customers?

– Include promotions on your social media fan pagesInclude promotions on your social media fan pages– Add mobile promotions to your print & online adsAdd mobile promotions to your print & online ads

2.2. Make your message relevantMake your message relevant– Offer an incentiveOffer an incentive– Build a database of people who express interest in your Build a database of people who express interest in your

product or serviceproduct or service

3.3. Make your customers feel exclusiveMake your customers feel exclusive– Create a valuable, relevant enticement to provoke a Create a valuable, relevant enticement to provoke a

responseresponse– Target the right audiences in a unique wayTarget the right audiences in a unique way

S o u r c e : S o u r c e : h t t p : //w w w . m o b i le m a r k e t e r . c o m /c m s /o p in io n /c o lu m n s /10 6 0 0 . h t m lh t t p : //w w w . m o b i le m a r k e t e r . c o m /c m s /o p in io n /c o lu m n s /10 6 0 0 . h t m l

H o w d o I g e t H o w d o I g e t s t a r t e d ?s t a r t e d ?

• Consult with a knowledgeable web and Consult with a knowledgeable web and mobile marketing company to mobile marketing company to determine the best solution to fit your determine the best solution to fit your business model and ensure success for business model and ensure success for your company!your company!

U s e f u l R e s o u r c e sU s e f u l R e s o u r c e s

• M o b i le M a r k e t in g W a t c h . c o mM o b i le M a r k e t in g W a t c h . c o m– Information on Best PracticesInformation on Best Practices– Mobile Advertising & MarketingMobile Advertising & Marketing– PlatformsPlatforms– News, Blogs, WebcastsNews, Blogs, Webcasts– New TechnologyNew Technology

U s e f u l R e s o u r c e sU s e f u l R e s o u r c e s

• M M A G lo b a l . c o mM M A G lo b a l . c o m– Mobile Marketing AssociationMobile Marketing Association– Best Practices & Codes of ConductBest Practices & Codes of Conduct– CommitteesCommittees– Certification & MembershipCertification & Membership– Research and ResourcesResearch and Resources– Events, Seminars, & Speaking Events, Seminars, & Speaking

OpportunitiesOpportunities